Mercedes Global Performance in recent years had been outstanding with an impressive 12.8% GAGR in the last sixth years, almost three-time better than the industry and gaining 4 place in the World’s ranking landing in 10th.
In the period 2010-2016 Mercedes global sales improved for almost 1.0 million units, from 1.3 million in the 2010 to 2.3 million in the 2016, performing a Compound annual growth rate (C.A.G.R) of 12.8%.
In the same period the total industry C.A.G.R. has been +4.6%.
In this period, Mercedes gained four spots in the global car brand ranking advancing in tenth place from the 14th.
In our exclusive study we report sales, year by year, for each region. Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 45.6% of total sales (it was 52.7% in the 2010). However, sales in Asia are now very relevant, counting 30.3% (from 19.8%), while American sales are the 20.6% of the total (from 23.2%).
In our report we figure out Mercedes sales in 132 different countries.
On top of all, in the 2016 there is China with 20.4% of global sales share (from 10.6% in the 2010), ahead of USA with 16.1% (from 17.1%), Germany with 14.1% (from 22.1%), United Kingdom with 8.7% and France with 3.5%.
In the study all models sales are analyzed from 2010 to 2016.
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
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