Mercedes Global Performance in 2017 up 10%. Top Premium brand

Mercedes Global Performance mercedes-benz-logo

Mercedes Global Performance in the first eleven months of the 2017 has been outstanding, up 11.1% with 1.91 million sales (not including Trucks and Bus) with a oustanding score in Latin America and Asia. The GLC advanced as second top model, behind the C Class.

Mercedes is the global top seller among the automotive brands ranking as 10th in absolute.

Following the shining 2010-2016 period, when sales improved almost 1.0 million units, from 1.3 million in the 2010 to 2.3 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 12.8% (versus the industry +4.6%), in the first eleven months of the 2017 the growing speed was again in double-digit with 2.3 million sales, up 10.0% (not including Trucks and Bus).

At regional level, the best performance was scored in the Latin America (from Mexico to Argentina) with sales up 31.3%, but it was almost positive in Asia (including China, Japan, Korea and India) as well (+22.0%).

At model-wise, the best-selling model w as the C Class with 331.000 sales followed by the Mercedes GLC, advanced 3 spots, with 275.000 and the E Class with 243.000.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Mercedes Global Performance Report

In our exclusive study we report sales, year by year, for each region. Sales split at regional level confirmed in the 2016 the supremacy of the Europe counting the 45.6% of total sales (it was 52.7% in the 2010). However, sales in Asia are now very relevant, counting 30.3% (from 19.8%), while American sales are the 20.6% of the total (from 23.2%).

In our report we figure out Mercedes sales in 132 different countries.

On top of all, in the 2016 there is China with 20.4% of global sales share (from 10.6% in the 2010), ahead of USA with 16.1% (from 17.1%), Germany with 14.1% (from 22.1%),  United Kingdom with 8.7% and France with 3.5%.

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales Oct 17 Sales Nov 17 Sales YTD 2017
4 4 LatAm 16.786 16.760 18.100 5.276 5.695 62.617
2 2 Asia 199.355 193.858 201.413 59.822 59.981 714.430
12 12 Levant 2.018 913 864 190 184 4.168
1 1 UE 266.537 282.829 264.720 82.158 85.461 981.705
7 7 Asean 11.370 11.179 10.616 3.118 3.687 39.970
5 5 CIS 11.429 12.623 12.700 4.499 4.360 45.610
6 6 Pacific 11.326 10.914 11.884 3.632 3.599 41.355
3 3 America North 98.987 105.063 99.869 35.639 38.625 378.183
11 11 Africa North 1.200 1.162 1.509 679 669 5.219
10 10 GCC 4.092 3.719 3.232 1.248 1.495 13.787
9 9 Africa 7.128 6.053 6.701 1.957 1.914 23.753
8 8 Europe East 5.915 9.518 9.786 3.706 3.270 32.196
Total 636.143 654.593 641.394 201.924 208.940 2.342.994

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales October 2017 Sales November 2017 Sales YTD 2017
1 1 Mercedes C Class 95.253 94.571 87.719 26.650 27.247 331.441
2 5 Mercedes GLC 72.322 73.093 77.961 24.829 26.891 275.096
3 2 Mercedes E Class 67.854 72.002 58.988 21.966 22.930 243.741
4 3 Mercedes GLA 48.265 49.729 53.891 17.285 18.500 187.670
5 4 Mercedes A Class 44.867 47.115 43.595 12.746 13.564 161.886
6 6 Mercedes GLE 35.220 40.937 35.906 12.083 13.058 137.204
7 7 Mercedes CLA 34.037 33.356 34.415 10.792 11.106 123.707
8 8 Mercedes Sprinter 30.760 32.729 35.136 9.762 10.243 118.629
9 10 Mercedes C Class L 33.646 29.725 32.596 10.064 10.738 116.769
10 13 Mercedes E Class L 26.656 28.135 30.438 9.171 9.760 104.160

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