Mercedes kept leadership in the declining Singapore car market. Sales statistics up to April 2013.

This is not the “year of the car” in Singapore due to the restricted number of available plates and the market will be down one third from last year.

In April 2013, total car sold in Singapore were 1.915, posting a sharp decrease from April 2012 when sales were 3.320. In the first four months of 2013, sales were 7.290, down 32.7%. We may point out as car sold depend by number of Certificate of Entitlement (COEs) released by the government.

Indeed, give a look at the best brands performance:

Mercedes was the market leader, posting a positive month with 335 sales and a share of 17.5%, up 1.0 points from the previous month. Year-to-date April sales were 1.427 with a share of 19.6%.

BMW in 2nd collapsed with 267 sales and a share of 13.9%, down 5.8 points of share from the previous month. Year-to-date sales were 1.095 with a share of 15.0%.

Volkswagen was 3rd, selling 262 units, only 5 models less than BMW, with a share of 13.7%, down 0.8 points of share from the previous month. Year-to-date sales were 1.059 with a share of 14.5%.

Toyota was 4th, selling 233 units with a share of 12.2%, up 0.3 points from the previous month. Year-to-date sales were 801 with a share of 11.0%.

Audi was 5th posting an outstanding month with 193 sales and a share of 10.1%, up 6.7 points from the previous month. Year-to-date sales were 604 with a share of 8.3%.

In the table below, the Top 25 Brands, ranked for year to date position:

Rank Ytd

Brand

Apr

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar 2013

Apr 2013

Ytd 2013

1

Mercedes

335

1.427

11,9%

14,9%

14,4%

20,3%

16,5%

17,5%

19,6%

2

BMW

267

1.095

16,0%

17,5%

19,5%

15,4%

19,7%

13,9%

15,0%

3

Volkswagen

262

1.059

11,3%

13,3%

13,3%

14,8%

14,5%

13,7%

14,5%

4

Toyota

233

801

15,5%

17,2%

17,3%

10,6%

11,9%

12,2%

11,0%

5

Audi

193

604

5,5%

5,5%

5,9%

7,6%

3,4%

10,1%

8,3%

6

Volvo

111

363

3,2%

3,7%

4,1%

4,7%

6,3%

5,8%

5,0%

7

Jaguar

38

227

2,7%

1,2%

1,0%

3,5%

4,6%

2,0%

3,1%

8

Porsche

43

175

1,5%

1,9%

1,7%

2,5%

2,8%

2,2%

2,4%

9

Mazda

50

165

2,0%

1,1%

1,2%

2,1%

2,4%

2,6%

2,3%

10

Hyundai

34

157

2,9%

4,1%

3,6%

2,3%

1,1%

1,8%

2,2%

11

Land Rover

40

153

2,5%

1,2%

1,0%

2,1%

2,6%

2,1%

2,1%

12

Nissan

59

147

1,9%

2,5%

2,0%

1,6%

2,1%

3,1%

2,0%

13

Chevrolet

23

108

2,9%

1,2%

1,3%

1,6%

1,3%

1,2%

1,5%

14

Honda

41

99

1,8%

1,8%

1,7%

1,1%

1,8%

2,1%

1,4%

15

Peugeot

20

87

3,3%

2,0%

1,6%

1,2%

0,9%

1,0%

1,2%

16

Kia

20

74

2,2%

1,6%

1,8%

1,0%

0,9%

1,0%

1,0%

17

Mini

28

70

1,9%

0,8%

0,8%

0,8%

0,7%

1,5%

1,0%

18

Ford

11

65

2,2%

1,3%

1,1%

1,0%

0,9%

0,6%

0,9%

19

Renault

12

46

0,8%

0,3%

0,2%

0,6%

0,5%

0,6%

0,6%

20

Bentley

10

45

0,3%

0,5%

0,5%

0,7%

0,9%

0,5%

0,6%

21

Citroen

8

38

2,4%

1,1%

0,9%

0,6%

0,4%

0,4%

0,5%

22

Ferrari

12

36

0,4%

0,3%

0,2%

0,4%

0,3%

0,6%

0,5%

23

Opel

4

35

0,3%

0,7%

0,4%

0,6%

0,5%

0,2%

0,5%

24

Subaru

14

34

0,9%

0,4%

0,4%

0,4%

0,5%

0,7%

0,5%

25

Rolls Royce

11

31

0,2%

0,3%

0,3%

0,4%

0,4%

0,6%

0,4%

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This report was written by Camilla.

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