Mexico Auto Market at best Q1 ever.

Mexico Auto Market Chevrolet-Malibu_2016

Mexico Auto Market at best Q1 ever with several brands at their record month, staring from the leader Nissan. Chevrolet keeps momentum and leadership among models.

Country Outlook

The economy gained traction in the last quarter of 2014 due to solid growth in construction, manufacturing and services, which compensated for the dismal performance in mining. With a 2.1% expansion in the full year 2014, the economy expanded at a faster pace than in 2013. However, the first indicators for 2015 suggest that the economy is again shifting into lower gear.

Business activity in the manufacturing sector moderated in February, suggesting that the sector is off to weak start. Consumer confidence also fell for a second month in a row in February, signaling weaker household spending in the coming months. On 4 March, the government stated that it may need to tighten its belt further in 2016 if oil prices do not rebound.

Market Outlook

In March 2015 according to data released by A.M.I.A., the Association of Mexican Automotive Industry, the new Light Passengers Vehicles sold in Mexico have been 104.902, up 22.4% compared with the correspondent month last year. The outstanding performance was in line with the previous months with a record trend that is building the new all time record volume for this year.

Meantime the first quarter has gone with total light vehicles sales at 304.894, up 22.0%, projecting a volume widely above any expectations. Our full year projection stands at 1.266.000 albeit the current speed is further higher.

Competitive Arena

Nissan of Mexico is the best performer subsidiaries in the World since years conquering one Mexican customer out of four. However, March was really outstanding for them as well, posting the best ever sales month with 28.875 sales and a tremendous market share of 27.2%. First quarter sales had been 81.223, with 26.6% of market share.

Chevrolet (GM) is trying to keep the pace selling 20.196 units in the month (+27.4%) while Volkswagen in third was up only 10%. Outstanding was the year on year performance scored by Honda (7th with 5.289 units, +41.1%) and Mazda (8th with 4.385 units, +56.9%).

As far as the car group’s, the leader was Renault-Nissan alliance with 29.1% of market share, ahead of General Motors with 19.3% and Volkswagen Group with 16.5%.

As far as best-selling models ranking, the number 1 was again the Chevrolet Aveo with 6.022 units (+18.6%) ahead of Volkswagen Vento with 5.102 (+124.2%) and Nissan Versa with 4.687 (+18.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Nissan 28.575 81.233 29,5% 26,5% 27,2% 26,6%
2 2 Chevrolet 20.196 56.530 27,4% 20,9% 19,3% 18,5%
3 3 Volkswagen 14.310 42.910 10,9% 11,4% 13,6% 14,1%
4 5 Chrysler 6.824 18.387 22,0% 12,1% 6,5% 6,0%
5 4 Ford 6.645 20.236 3,1% 6,3% 6,3% 6,6%
6 6 Toyota 6.378 18.150 28,8% 27,4% 6,1% 6,0%
7 7 Honda 5.289 16.905 41,1% 44,8% 5,0% 5,5%
8 8 Mazda 4.385 12.521 56,9% 53,6% 4,2% 4,1%
9 10 Seat 1.800 5.873 -2,1% 10,5% 1,7% 1,9%
10 9 Renault 1.791 5.927 -15,9% 2,4% 1,7% 1,9%
11 11 Hyundai 1.716 4.757 1,6% 1,6%
12 12 Audi 1.077 3.195 3,6% 3,9% 1,0% 1,0%
13 13 Suzuki 1.055 3.132 10,6% 7,6% 1,0% 1,0%
14 14 BMW 1.002 2.768 -12,7% 3,1% 1,0% 0,9%
15 15 Fiat 848 2.427 28,7% 15,6% 0,8% 0,8%
16 16 Mercedes 764 2.335 6,4% 20,5% 0,7% 0,8%
17 18 Peugeot 605 1.506 22,7% -1,4% 0,6% 0,5%
18 19 Mini 430 1.234 83,8% 38,5% 0,4% 0,4%
19 20 Acura 201 578 19,6% 0,3% 0,2% 0,2%
20 21 Lincoln 160 480 -24,5% -8,9% 0,2% 0,2%
21 23 Land Rover 157 384 4,7% -12,5% 0,1% 0,1%
22 27 Isuzu 145 254 -6,5% -1,6% 0,1% 0,1%
23 22 Infiniti 140 399 129,5% 72,7% 0,1% 0,1%
24 24 Subaru 108 335 -12,2% 2,1% 0,1% 0,1%
25 25 Volvo 103 288 15,7% 5,1% 0,1% 0,1%
26 26 Porsche 90 264 26,8% 36,8% 0,1% 0,1%
27 28 Smart 82 235 -38,8% -33,2% 0,1% 0,1%
28 29 Jaguar 15 39 -11,8% -4,9% 0,0% 0,0%
29 30 Alfa Romeo 11 29 175,0% -14,7% 0,0% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Renault-Nissan 30.506 87.559 25,8% 24,6% 29,1% 28,7%
2 2 GM 20.196 56.530 27,4% 20,9% 19,3% 18,5%
3 3 Volkswagen 17.277 52.242 9,0% 10,9% 16,5% 17,1%
4 4 FCA 7.683 20.843 22,8% 12,5% 7,3% 6,8%
5 5 Ford 6.805 20.716 2,2% 5,9% 6,5% 6,8%
6 6 Toyota 6.378 18.150 28,8% 27,4% 6,1% 6,0%
7 7 Honda 5.490 17.483 40,2% 42,7% 5,2% 5,7%
8 8 Mazda 4.385 12.521 56,9% 53,6% 4,2% 4,1%
9 9 Hyundai-Kia 1.716 4.757 1,6% 1,6%
10 10 BMW 1.432 4.002 3,6% 11,9% 1,4% 1,3%
11 11 Suzuki 1.055 3.132 10,6% 7,6% 1,0% 1,0%
12 12 Mercedes Daimler 846 2.570 -0,7% 12,3% 0,8% 0,8%
13 14 PSA 605 1.506 22,7% -1,4% 0,6% 0,5%
14 15 Tata 172 423 3,0% -11,9% 0,2% 0,1%
15 18 Isuzu Motors 145 254 -6,5% -1,6% 0,1% 0,1%
16 16 Fuji Heavy Industries 108 335 -12,2% 2,1% 0,1% 0,1%
17 17 Geely Group 103 288 15,7% 5,1% 0,1% 0,1%

To know all about this market you can purchase the 2014 Auto Book or require the release of the Mexico 2020 Outlook report

 

(299)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018