Mexico car market will be pushed up by Obama’s immigration reform.

February light passenger vehicles sales in Mexico were 80.193, up 7.3% with cumulate sales at 164.403, up 9.6%. This year the market is projected back over the 1 million volume, for the fourth time in the history. We are not excluding a progression in the next months, that would allow the market to challenge the all-time record, posted in the 2006 at 1.139.000 units.

Indeed, in last February new positive factors were added to the already positive political and economic scenario. A great news is arriving from U.S.A., where the reform of legislation over immigration may legalize millions of Mexicans who would get better-paid jobs and send billions of extra dollars back home in family remittances.

From domestic affairs, it was positive the approval of a constitutional amendment allowing teachers’ evaluations and other far-reaching education reforms, along with the much-publicized arrest of almighty teachers’ union leader Elba Esther Gordillo.

These new factors would further improve the consumer spending with immediate and structural impact over car market demands

Looking at the Top Brands performance:

Nissan added 45 months of consecutive sales leadership and sold 20.411 vehicles in February with a share of 25.5%, up 0.4 points of share from the previous month. Year-to-date sales were 41.552 with a share of 25.3%. Nissan held five models in the Top 10, with Versa in 2nd, Tsuru in 4th, Sentra in 6th, Tiida in 8th and the medium Pickup Chassis Large (NP300) in 10th.

Chevrolet (General Motors) was 2nd position with 15.036 sales and a share of 18.7%, up 0.7 points of share from January 2013. Year-to-date sales were 30,220 and a share of 18.4%. Chevrolet sold more than 98% of General Motors sales, and held the best-selling model of the month and year to date, the Chevrolet Aveo.

Volkswagen was 3rd, selling 11.717 units with a share of 14.6%, same share from previous month. Year-to-date sales were 24,010 and a share of 14.6%. The best-selling models were the Jetta Classic in the 3rd, the Jetta New in 5th and Gol in 9th.

Chrysler got the 4th position selling 6,395 units with a share of 8.0%, down 0.4 points of share from January. Year-to-date sales were 13,513 and a share of 8.2%. The best selling models were the Dodge I10 in 14th Dodge Journey in 17th.

Ford was 5th position selling 5.977 units with a share of 7.5%, down 0.6 points of share from last month. Year-to-date sales were 12,762 and a share of 7.8%. The best-selling model was Escape in 21th.

Honda maintained to the 6th position, selling 4,551 units with a share of 5.7%, down 0.6 points of share from January. Year-to-date sales were 9,834 and a share of 6.0%. The best-selling model was the CRV in 11th position this month.

Toyota got the 7th position, selling 4.404 vehicles with a share of 5.5%, up 0.2 points of share from previous month. Year-to-date sales were 8,889 and a share of 5.4%. The best model was the Sienna in 25th this month.

Mazda was 8th position, selling 2.276 vehicles with a share of 2.8%, up 0.4 points of share from January. Year-to-date sales were 4,299 and a share of 2.6%. The best model was the CX7 in 32th this month.

Seat got the 9th position, up 1 spot from last year, selling 1.829 vehicles with a share of 2.3%, down 0.2 points of share from previous month. Year-to-date sales were 3,924 and a share of 2.4%.

In The table below, the Top 25 Brands ranked by year to date position:

Rank

Rank

Brand

Feb

Ytd Feb

Q3

Q4

FY

Jan

Feb

Ytd Feb

YTD

2012

2012

2012

2012

                     

       1

       1

Nissan

20,411

41,552

24.0%

24.4%

24.8%

25.1%

25.5%

25.3%

       2

       2

Chevrolet (GM)

15,036

30,220

19.0%

19.0%

18.9%

18.0%

18.7%

18.4%

       3

       3

Volkswagen

11,717

24,010

13.8%

13.8%

13.6%

14.6%

14.6%

14.6%

       4

       4

Chrysler

6,395

13,513

9.1%

9.1%

8.9%

8.4%

8.0%

8.2%

       5

       5

Ford

5,977

12,762

8.8%

8.0%

8.3%

8.1%

7.5%

7.8%

       6

       7

Honda

4,551

9,834

4.8%

5.5%

5.3%

6.3%

5.7%

6.0%

       7

       6

Toyota

4,404

8,889

5.8%

6.0%

5.7%

5.3%

5.5%

5.4%

       8

       8

Mazda

2,276

4,299

2.4%

2.3%

2.6%

2.4%

2.8%

2.6%

       9

    10

Seat

1,829

3,924

2.2%

2.0%

2.1%

2.5%

2.3%

2.4%

    10

       9

Renault

1,630

3,351

2.8%

2.4%

2.5%

2.0%

2.0%

2.0%

    11

    11

Suzuki

890

1,955

1.1%

1.1%

1.1%

1.3%

1.1%

1.2%

    12

    12

Audi

889

1,742

1.1%

1.1%

1.0%

1.0%

1.1%

1.1%

    13

    13

Mercedes Benz

604

1,365

0.9%

0.9%

0.9%

0.9%

0.8%

0.8%

    14

    14

Mitsubishi

610

1,263

0.9%

0.8%

0.9%

0.8%

0.8%

0.8%

    15

    15

BMW

604

1,209

0.9%

0.8%

0.8%

0.7%

0.8%

0.7%

    16

    16

Peugeot

567

1,016

0.5%

0.5%

0.5%

0.5%

0.7%

0.6%

    17

    17

Fiat

528

932

0.5%

0.5%

0.5%

0.5%

0.7%

0.6%

    18

    18

Mini

357

711

0.4%

0.4%

0.4%

0.4%

0.4%

0.4%

    19

    19

Acura

155

367

0.3%

0.2%

0.2%

0.3%

0.2%

0.2%

    20

    23

Volvo

135

273

0.2%

0.1%

0.2%

0.2%

0.2%

0.2%

    21

    20

Lincoln

130

258

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

    22

    24

Land Rover

128

248

0.1%

0.1%

0.1%

0.1%

0.2%

0.2%

    23

    22

Smart

105

247

0.2%

0.2%

0.2%

0.2%

0.1%

0.2%

    24

    25

Infiniti

105

203

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

    25

    26

Porsche

65

138

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

Looking at the best-selling models, very stable the podium with Aveo, Versa, Jetta Classic, Tsuru and New Jetta in a row. The Chevrolet Aveo kept the leadership selling 4.869 units with a share of 6.1%, up 0.4 points from the previous month. Year-to-date sales were 9.637 with a share of 5.9%.

Nissan Versa was 2nd, selling 4.161 units with a share of 5.2%, down 0.3 points from January, followed by the Jetta Classic in 3rd with 3.799 sales and a share of 4.7%, up 0.4 points from the previous month.

The Nissan Tsuru was 4th selling 3.530 units with a share of 4.4%, up 0.7 points from the previous month, followed by the New Jetta in 5th with 2.601 units with a share of 3.2%, down 0.5 points from the previous month.

The Chevrolet Spark 6th posted a great performance, selling 2.572 sales and a share of 3.2%, up 0.8 points from the previous month, followed by the Nissan Sentra 7th with 2.341 sales and a share of 2.9%, down 0.6 points from the previous month, and by the Nissan Tiida in 8th position with 2.280 sales with a share of 2.8%, start recover positions after a very slow beginning.

In the table below, the top 25 models, ranked for the last month position:

Rank Feb

Rank Jan

Rank 2012

Model

Feb

Ytd Feb

Q2

Q3

Q4

Jan

Feb

Ytd Feb

1

1

1

Chevrolet Aveo

4.869

9.637

6,1%

7,0%

7,7%

5,7%

6,1%

5,9%

2

2

2

Nissan Versa

4.161

8.765

4,9%

4,4%

5,4%

5,5%

5,2%

5,3%

3

3

3

Volkswagen Jetta Clasico

3.799

7.405

4,1%

4,8%

5,7%

4,3%

4,7%

4,5%

4

4

4

Nissan Sentra

3.530

6.685

1,9%

1,9%

2,9%

3,7%

4,4%

4,1%

5

5

5

Nissan March

2.601

5.754

2,5%

2,3%

2,5%

3,7%

3,2%

3,5%

6

10

11

Nissan Tiida sedan

2.572

4.633

3,7%

2,8%

1,5%

2,4%

3,2%

2,8%

7

15

15

Dodge Journey

2.401

3.646

1,2%

1,2%

1,4%

1,5%

3,0%

2,2%

8

6

12

Volkswagen Gol (all)

2.341

5.251

1,9%

1,0%

1,6%

3,5%

2,9%

3,2%

9

12

6

Honda CRV

2.280

4.189

2,8%

2,1%

2,2%

2,3%

2,8%

2,5%

10

7

7

Nissan Tsuru

2.181

4.529

3,5%

3,4%

2,8%

2,8%

2,7%

2,8%

11

9

9

Nissan Chassis Large

1.929

4.006

2,8%

2,7%

2,3%

2,5%

2,4%

2,4%

12

8

10

Chevrolet Spark

1.808

4.117

2,8%

2,0%

1,7%

2,7%

2,3%

2,5%

13

11

14

Chevrolet Matiz

1.517

3.563

0,0%

1,7%

1,5%

2,4%

1,9%

2,2%

14

13

8

Volkswagen Jetta New

1.419

2.958

3,0%

3,3%

3,4%

1,8%

1,8%

1,8%

15

14

16

Seat Ibiza

1.396

2.863

0,0%

1,5%

1,3%

1,7%

1,7%

1,7%

16

16

13

Dodge I10

1.178

2.383

0,0%

0,3%

1,8%

1,4%

1,5%

1,4%

17

17

42

Chrysler Voyager

1.013

2.130

0,0%

0,0%

0,0%

1,3%

1,3%

1,3%

18

18

17

Renault Duster

899

1.939

0,0%

0,3%

1,3%

1,2%

1,1%

1,2%

19

19

21

Nissan Frontier

757

1.627

0,0%

0,0%

0,0%

1,0%

0,9%

1,0%

20

21

43

Toyota Hilux

716

1.515

0,0%

0,0%

0,0%

0,9%

0,9%

0,9%

21

22

22

Chevrolet Silverado

716

1.515

0,0%

0,0%

0,0%

0,9%

0,9%

0,9%

22

20

19

Ford Escape

706

1.574

0,0%

0,9%

0,9%

1,0%

0,9%

1,0%

23

23

18

Nissan Pick up D C

669

1.428

0,0%

0,2%

0,9%

0,9%

0,8%

0,9%

24

26

23

Jeep Patriot

620

1.237

0,0%

0,8%

0,8%

0,7%

0,8%

0,8%

25

28

25

Ford F 150

588

1.163

0,0%

0,0%

0,0%

0,7%

0,7%

0,7%

This report was written by focus2move correspondent from Mexico, Abel Garcia. To contact him, just click over the name.

To be updated over this and other global countries, please subscribe to our free newsletter. Just click here.

Would you need our help, data or consulting over this country or subject, please mail at info@focus2move.com.

(79)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018