Mexico: car market grew 13% in July. Chevrolet and Ford were hot!

After the great performance posted in the first six months of the year, July confirmed the robust growing trend for the light passengers’ Mexican market. Sales were 86.645, up 13.4% from July 2012, and 3.5% from June 2013. The sales volume of the seventh month of the year is the highest in the history of this industry, surpassing July 2008 (85.324 units) which was the year of record annual sales. Year-to-date sales were 588.632, up 9.3% from last year. While the domestic market has rising rates, the level of sales of these first seven months is similar to that obtained about 10 years ago. One of the factors that has inhibited the recovery of the market, is the import of used vehicles, which showed a growth rate of 52% in the first half 2013, compared to the first half of 2012.

Looking at the best brands performances:

Nissan passed a not easy month as the performance declined at lowest level in the year. However, with 20.366 sales it was ahead of any competitors and the share at 23.5%, was down 1.5 points from June, but only 1.5 points from YTD. In the first seven months sales were 147.266 with the following 5 models in the top 10, Versa in 3th, Tsuru in 4rd (an old generation of Sentra, which was sold in USA and Japan between 1990-1995), Sentra in 7th, Tiida in 8th, NP300 Chassis large in 9th.

Following the great performance posted in the previous month Chevrolet (General Motors) in 2nd position posted its best month of the year, supported with aggressive incentives for selected models published with a heavy media campaign under the title “Chevrolet season”, sold 18.319 vehicles with a share of 21.1%, up 0.9 points of share from the previous month. Year-to-date sales were 112.774 with a share of 19.2%. Chevrolet held 2 models in the top 10, with the Aveo (Sonic old generation) as the market leader and Spark in the Top 10 in the 6th position YTD. (Chevrolet sold more than 98% of General Motors sales).

Volkswagen kept the 3rd place selling 12.219 units with a share of 14.1%, down 0.9 points of share from the previous month. Year-to-date sales were 85.620 with a share of 14.5%. The best-selling model was the old generation of Jetta (Jetta classic) in 1st place in July and 2nd YTD.

Ford in 4th position posted its second best month of the year, supported with aggressive incentives and a media campaign titled “Hyper Macro Sale”, sold 8.032 vehicles with a share of 9.3%, up 2.3 points of share from last month. Year-to date sales were 48,099 and a share of 8.2%.

Chrysler in 5th post 5,752 units and 6.6% of share. Year-to-date sales were 45,205 and 7.7% of share. Dodge (Hyundai) i10 and Journey are the best selling models.

Honda was 6th position month and is just at 49 units to recovered the 6th year to date place. Monthly sales were 4,729 vehicles with a share of 5.5%, sustained by the good performance of CVR. Year-to-date sales were 31,719 and a share of 5.4%

Toyota was 7th place. Monthly sales were 4,451 units with a market share of 5.1%, equal from the previous month. Year-to-date sales were 31,768 and a share of 5.4%. The best-selling models are Hilux in 20th and Rav4 in 25th position this month.

Mazda in the 8th position, selling 2.872 vehicles with a share of 3.3%. Year-to-date sales were 17,883 and a share of 3.0%.

Seat was 9th position, selling 1.512 vehicles with a share of 1.7%. Year-to-date sales were 12,483 and a share of 2.1%.

Renault was the 10th position selling 1.766 vehicles with a share of 2.0%. Year-to-date sales were 11,370 and a share of 1.9%.

In The table below, the Top 20 Brands ranked by year to date position:

Rank

Brand

 

Ytd

Q3

Q4

Q1

Q2

   

Ytd

YTD

July

2013

2012

2012

2013

2013

Jun

Jul

2013

1

Nissan

20,366

147,266

24.0%

24.4%

25.5%

25.0%

25.0%

23.5%

25.0%

2

Chevrolet (GM)

18,319

112,774

19.0%

19.0%

18.7%

19.0%

20.2%

21.1%

19.2%

3

Volkswagen

12,219

85,620

13.8%

13.8%

14.7%

14.5%

15.0%

14.1%

14.5%

4

Ford

8,032

48,099

8.8%

8.0%

7.6%

8.4%

7.0%

9.3%

8.2%

5

Chrysler

5,752

45,205

9.1%

9.1%

8.0%

7.7%

7.9%

6.6%

7.7%

6

Toyota

4,451

31,768

5.8%

6.0%

5.4%

5.5%

5.1%

5.1%

5.4%

7

Honda

4,729

31,719

4.8%

5.5%

5.8%

5.0%

4.7%

5.5%

5.4%

8

Mazda

2,872

17,833

2.4%

2.3%

2.7%

3.2%

3.4%

3.3%

3.0%

9

Seat

1,512

12,438

2.2%

2.0%

2.2%

2.1%

2.0%

1.7%

2.1%

10

Renault

1,766

11,370

2.8%

2.4%

2.0%

1.8%

1.7%

2.0%

1.9%

11

Audi

954

6,573

1.1%

1.1%

1.1%

1.2%

1.2%

1.1%

1.1%

12

Suzuki

911

6,137

1.1%

1.1%

1.1%

1.0%

0.9%

1.1%

1.0%

13

BMW

811

5,085

0.9%

0.8%

0.8%

0.9%

0.9%

0.9%

0.9%

14

Mercedes Benz

665

5,065

0.9%

0.9%

0.8%

0.9%

0.9%

0.8%

0.9%

15

Mitsubishi

731

4,741

0.9%

0.8%

0.7%

0.9%

0.9%

0.8%

0.8%

16

Fiat

604

3,916

0.5%

0.5%

0.7%

0.7%

0.8%

0.7%

0.7%

17

Peugeot

582

3,916

0.5%

0.5%

0.6%

0.7%

0.6%

0.7%

0.7%

18

Mini

338

2,472

0.4%

0.4%

0.4%

0.4%

0.4%

0.4%

0.4%

19

Acura

223

1,344

0.3%

0.2%

0.2%

0.2%

0.2%

0.3%

0.2%

20

Lincoln

147

974

0.2%

0.2%

0.2%

0.2%

0.1%

0.2%

0.2%

Looking at the best-selling models, following is a table with the winners and losers of the month:

Rank

Model

Market Share

Jul

Jun

Var

Jun

Jul

Var

Winners

5

12

7

Chevrolet Matiz

2.2%

3.6%

1.4%

8

14

6

Honda CRV

1.7%

2.6%

0.9%

16

24

8

Ford Escape

0.7%

1.5%

0.8%

Losers

1

2

1

VW Jetta Classic

6.0%

5.4%

-0.6%

10

6

-4

Nissan NP300 Chas

2.8%

2.2%

-0.6%

2

1

-1

Chevrolet Aveo

6.1%

5.0%

-1.1%

For the first time in more than one year and a half the Volkswagen Jetta Classic (Jetta old generation) was 1st, selling 4.682 units with a share of 5.4%, down 0.6 points from the previous month. Year-to-date sales were 30.548 with a share of 5.2%.

Chevrolet Aveo passed a not easy month as the performance declines at lowest level in this year., with 4.315 units and 5.0% of market share, down 1.1 points from the previous month. Year-to-date sales were 35,465 with a share of 6.0%.

The “old” Nissan Tsuru again was 3th with 4.047 units and a share of 4.7%, up 0.2 points from the previous month. Year-to-date sales were 26.124 with a share of 4.4%.

Nissan Versa keep the 4th position with 3.643 units and a share of 4.3% of market share. Cumulate sales were 27,157 units.

Fifth was Chevrolet Matiz, jumping 7 positions ahead. Sales were 3.089 with a share of 3.6%, up 1.4 points. Year-to-date sales were 10,626 with a share of 1.8%.

The Volkswagen new Jetta was 6th selling 2.958 units with a share of 3.4%, equal as previous month, followed by Chevrolet Sonic, 7th (8th last month) with 2.362 units and a share of 2.7%, equal as last month.

Eighth was Honda CVR, jumping 6 positions ahead. Sales were 1.871 with a share of 2.6%, up 0.9 points. Year-to-date sales were 13,060 with a share of 2.2%.

Chevrolet Spark was 9th with 2.172 sales and 2.5% of share, followed by Nissan NP300 chassis , 10th with 1.891 units and 2.2% of share.

In the table below, the top 25 models, ranked for the last month position:

Rank

Rank

Rank

Model

 

YTD

Q3

Q4

Q1

Q2

   

YTD

Jul

Jun

Ytd

Jul

2013

2012

2012

2013

2013

Jun

Jul

2013

   1

   2

   2

VW Jetta Classic

4,682

30,548

4.8%

5.7%

4.7%

5.6%

6.0%

5.4%

5.2%

   2

   1

   1

Chevrolet Aveo

4,315

35,465

7.0%

7.7%

6.1%

6.3%

6.1%

5.0%

6.0%

   3

   3

   4

Nissan Tsuru

4,047

26,124

3.4%

2.8%

4.2%

4.5%

4.5%

4.7%

4.4%

   4

   4

   3

Nissan Versa

3,643

27,157

4.4%

5.4%

5.0%

4.3%

4.3%

4.2%

4.6%

   5

12

13

Chevrolet Matiz

3,089

10,626

1.7%

1.5%

1.4%

1.6%

2.2%

3.6%

1.8%

   6

   5

   5

VW New Jetta

2,958

19,833

3.3%

3.4%

3.6%

3.1%

3.4%

3.4%

3.4%

   7

   8

12

Chevrolet Sonic

2,362

12,038

1.8%

0.3%

2.0%

1.9%

2.7%

2.7%

2.0%

   8

14

10

Honda CRV

2,282

13,060

2.1%

2.2%

2.4%

1.9%

1.7%

2.6%

2.2%

   9

   7

   6

Chevrolet Spark

2,172

18,230

2.0%

1.7%

3.2%

3.2%

2.7%

2.5%

3.1%

10

   6

   9

Nissan NP300 Chas

1,891

13,947

2.7%

2.3%

2.3%

2.5%

2.8%

2.2%

2.4%

   11

10

   11

Nissan March

1,871

12,656

2.3%

2.5%

1.9%

2.4%

2.5%

2.2%

2.2%

12

   9

   7

Nissan Sentra

1,852

17,209

2.0%

2.9%

3.4%

2.7%

2.5%

2.1%

2.9%

13

   11

   8

Nissan Tiida

1,826

14,390

2.8%

1.5%

2.7%

2.3%

2.4%

2.1%

2.4%

14

13

15

Chevrolet Trax

1,611

9,057

0.0%

0.0%

1.3%

1.7%

2.0%

1.9%

1.5%

15

18

41

Volkswagen Gol

1,470

6,735

2.4%

1.6%

2.6%

1.8%

1.8%

1.7%

1.1%

16

24

21

Ford Escape

1,297

5,320

1.0%

0.9%

0.8%

0.8%

0.7%

1.5%

0.9%

17

23

23

Mazda CX-5

1,212

5,008

0.0%

0.0%

0.7%

0.8%

0.8%

1.4%

0.9%

18

17

17

Dodge Journey

1,122

6,837

1.2%

1.4%

1.2%

1.1%

1.0%

1.3%

1.2%

19

15

14

Dodge I10

1,095

9,177

1.6%

1.8%

1.7%

1.5%

1.5%

1.3%

1.6%

20

19

22

Toyota Hilux

929

5,267

0.0%

0.0%

0.9%

0.8%

0.9%

1.1%

0.9%

21

20

18

Renault Duster

916

5,777

2.0%

1.3%

1.0%

0.9%

0.9%

1.1%

1.0%

22

16

16

Seat Ibiza

902

7,241

1.5%

1.3%

1.4%

1.2%

1.1%

1.0%

1.2%

23

na

na

Ford Ikon

877

5,996

na

na

0.0%

0.0%

0.0%

1.0%

0.1%

24

22

19

Nissan NP300 P-up

768

5,465

1.0%

0.9%

1.0%

0.9%

0.8%

0.9%

0.9%

25

21

20

Toyota Rav4

652

5,379

0.0%

0.0%

1.0%

0.9%

0.8%

0.8%

0.9%

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This report was written by Focus2move Automotive Expert for Mexico, our partner Mr. Abel Garcia.

 

Copyright 2013. All rights reserved. This material may not be published, broadcast, rewritten or redistributed, without written authorization.

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