Mexico: car market rose 9% in May 2013, running for new all-time record.

Following the great performance posted in the previous month, May confirmed the robust growing trend for the light passengers’ Mexican market. Sales were 87.518, up 9.0% from May 2012. Year-to-date sales were 418.274, up 9.0% from last year.

However the good results of May, domestic sales of these five months of the year are similar to the first five months of 2002.

It´s important to mention that President Barack Obama of United States of America and President Peña Nieto of Mexico had a meeting on Mexico City at the beginning of May to review the relationship between the two nations. In the news conference after the private meeting, they repeatedly sought to shift their public conversation away from security and border issues that have long dominated such high-level visits, to focus instead on the vast economic relationship between the two countries. The list of issues that were addressed, both publicly and behind closed doors, were fairly predictable. The two governments discussed increasing trade, energy deals, security issues and immigration reform.

But if you read between the media lines, there is something else that gets little mention, which is far more positive. The two countries are beginning to address on their own account two issues that were deliberately left out of the North American Free Trade Agreement (NAFTA) almost 20 years ago because at the time they were considered far too controversial—migration and energy reform. Find solutions to these problems and the two countries may be on the way to achieving an old dream that could really improve prosperity in Mexico: a North American common market.

It may be too early to start discussions on a North American common market; neither energy reform in Mexico, nor immigration reform in America will be easy to accomplish, and both hurdles would need to be overcome first before anything so ambitious could be considered. But it is heartening to see the two presidents talk at length about the potential for shared prosperity if they manage to increase access to Asian markets via the Trans-Pacific Partnership (TPP). The more they talk free trade, the better for both of them.

Looking at the best brands performances:

Nissan maintain the leadership of the market. May sales were 21,703 with a share at 24.8%, their lowest in the year and down 0.5 points from the previous month. Year-to-date sales were 105,946 units and a share of 25.3%. Nissan held the following 6 models in the top 10, Versa in 3th, Tsuru in 4rd (an old generation of Sentra, which was sold in USA and Japan between 1990-1995), Sentra in 7th, NP300 Chassis large in 8th, March in 9th, and Tiida in 10th.

Chevrolet (General Motors) in 2nd position sold 15.725 units with a share of 18.0%, down 0.8 points of share from April 2013. Year-to-date sales were 77.561 with 18.5% of share. Chevrolet kept the Aveo (Sonic old generation) as the market leader and Spark in the Top 10 and sold more than 98% of General Motors sales.

Volkswagen kept growing momentum selling 15.725 vehicles and pushing share up at 14.9%, 1.2 points of share better than in April. Cumulate sales this year were 60,859, with a share climbed at 14.6%. The new and old generation of Jetta and Passat are on demand.

Ford was 4th post a strong month with 8.369 units with a share of 9.6%, up 1.0 point of share from last month. Year-to date sales were 34,192 and a share of 8.2%.

Chrysler in 5th posted 6,686 units and 7.6% of share. Year-to-date sales were 32,821 and 7.8% of share. Dodge I10 and Journey are the bestselling models.

Peugeot was 6th with 6.435 passenger cars and a share of 4.6%, down 0.3 points from the previous month. Year-to-date sales were 28.850 with a share of 4.7%. The top model was the 208, placed in 11th.

Toyota was 6th position month and is just at 5 units to recovered the 6th year to date place. Monthly sales were 4,792 vehicles with a share of 5.5%, sustained by the good performance of Hilux and Rav4. Year-to-date sales were 23,012 and a share of 5.5%.

Honda was 7th place. Monthly sales were 4,180 units with a share of 4.8%, down 0.7 points from the previous month. Year-to-date sales were 23,017 and a share of 5.5%. The best-selling model was the CRV in 11th position this month.

Mazda kept the 8th position, selling 2.885 vehicles with a share of 3.3%, up 0.4 points of share from April. Year-to-date sales were 12,074 and a share of 2.9%.

Seat got the 9th position, up 1 spot from last year, selling 1.883 vehicles with a share of 2.2%, equal from previous month. Year-to-date sales were 9,243 and a share of 2.2%.

Renault got the 10th position selling 1.493 vehicles with a share of 1.7%, down 0.2 points of share from previous month. Year-to-date sales were 8,156 and a share of 1.9%.

In The table below, the Top 20 Brands ranked by year to date position:

Rank

Rank

Brand

 

Ytd

Q1

Q2

Q3

Q4

Q1

   

Ytd

YTD

2012

May

2013

2012

2012

2012

2012

2013

Apr

May

2013

1

1

Nissan

21,703

105,946

26.1%

24.8%

24.0%

24.4%

25.5%

25.3%

24.8%

25.3%

2

2

Chevrolet (GM)

15,725

77,561

18.6%

18.8%

19.0%

19.0%

18.7%

18.8%

18.0%

18.5%

3

3

Volkswagen

13,000

60,859

13.4%

13.2%

13.8%

13.8%

14.7%

13.7%

14.9%

14.6%

4

5

Ford

8,369

34,192

7.9%

8.7%

8.8%

8.0%

7.6%

8.6%

9.6%

8.2%

5

4

Chrysler

6,686

32,821

8.6%

8.8%

9.1%

9.1%

8.0%

7.7%

7.6%

7.8%

6

6

Toyota

4,792

23,012

5.5%

5.3%

5.8%

6.0%

5.4%

5.8%

5.5%

5.5%

7

7

Honda

4,180

23,017

5.6%

5.3%

4.8%

5.5%

5.8%

5.5%

4.8%

5.5%

8

8

Mazda

2,885

12,074

2.9%

2.7%

2.4%

2.3%

2.7%

2.9%

3.3%

2.9%

9

10

Seat

1,883

9,243

2.2%

2.2%

2.2%

2.0%

2.2%

2.2%

2.2%

2.2%

10

9

Renault

1,493

8,156

1.9%

3.0%

2.8%

2.4%

2.0%

1.9%

1.7%

1.9%

11

12

Audi

1,059

4,613

0.8%

0.9%

1.1%

1.1%

1.1%

1.1%

1.2%

1.1%

12

11

Suzuki

837

4,463

1.2%

1.0%

1.1%

1.1%

1.1%

1.1%

1.0%

1.1%

13

15

BMW

830

3,494

0.8%

0.8%

0.9%

0.8%

0.8%

0.9%

0.9%

0.8%

14

13

Mercedes Benz

830

3,606

1.0%

0.9%

0.9%

0.9%

0.8%

0.9%

0.9%

0.9%

15

14

Mitsubishi

782

3,253

1.0%

0.8%

0.9%

0.8%

0.7%

0.8%

0.9%

0.8%

16

16

Peugeot

615

2,806

0.6%

0.5%

0.5%

0.5%

0.6%

0.8%

0.7%

0.7%

17

17

Fiat

528

2,667

0.5%

0.5%

0.5%

0.5%

0.7%

0.6%

0.6%

0.6%

18

18

Mini

383

1,775

0.4%

0.4%

0.4%

0.4%

0.4%

0.4%

0.4%

0.4%

19

19

Acura

216

944

0.2%

0.2%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

20

20

Lincoln

161

714

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

Looking at the Top Models, Chevrolet Aveo was leader as usual, with 5.643 units and 6.4% of share, equal as the previous month. Year-to-date sales were 26.060 with a share of 6.2%. For reference the Aveo is an entry-level small car that was offered by Chevrolet in 120 countries from 2004 through 2011. General Motors decided to continue the production for some countries and launch the new Aveo generation under the Chevrolet Sonic nameplate.

Volkswagen Jetta Classic (Jetta old generation) was 2nd selling 4.771 units with a share of 5.5%, up 0.1 point from the previous month. Year-to-date sales were 20.857 with a share of 5.0%.

Nissan Versa gain one spot, from 4th to 3th position with 3.924 units and a share of 4.5% of market share. Cumulate sales were 19,881.

The “old” Nissan Tsuru was down 1 spot, from 3th to 4th position with 3,846 sales and a share of 4.4%, 0.3 points less than April.

Chevrolet Spark again was 5th with 2.809 units and a share of 3.2%, down 0.4 points from the previous month.

The Volkswagen new Jetta had a strong month, jumped to 6th selling 2.801 units with a share of 3.2%, up 0.4 points from April, followed by Nissan Sentra, 7th (6th last month) with 2.282 units and a share of 2.6%, down 0.5 points from the previous month.

Nissan NP300 chassis large was 8th selling 2.129 units with a share of 2.4%, up 0.2 points from the previous month, followed by Nissan March, 9th with 2.080 sales and a share of 2.4%, equal as April.

Nissan Tiida was 10th (8th last month) selling 1,955 units with a share of 2.2%, down 0.2 points from April.

In the table below, the top 25 models, ranked for the last month position

Rank

Rank

Rank

Model

 

Ytd

Q3

Q4

Q1

Apr

May

Ytd

May

Apr

2012

May

2013

2012

2012

2013

2013

2013

May13

   1

   1

    1

Chevrolet Aveo

5,643

26,060

7.0%

7.7%

6.1%

6.4%

6.4%

6.2%

   2

   2

   3

VW Jetta Classic

4,771

20,857

4.8%

5.7%

4.7%

5.4%

5.5%

5.0%

   3

   4

   2

Nissan Versa

3,924

19,881

4.4%

5.4%

5.0%

4.2%

4.5%

4.8%

   4

   3

   4

Nissan Tsuru

3,846

18,308

3.4%

2.8%

4.2%

4.7%

4.4%

4.4%

   5

   5

  10

Chevrolet Spark

2,809

13,759

2.0%

1.7%

3.2%

3.6%

3.2%

3.3%

   6

   7

   5

VW New Jetta

2,801

14,067

3.3%

3.4%

3.6%

2.8%

3.2%

3.4%

   7

   6

  11

Nissan Sentra

2,282

13,232

2.0%

2.9%

3.4%

3.1%

2.6%

3.2%

   8

10

   8

Nissan NP300 Chas.

2,129

9,708

2.7%

2.3%

2.3%

2.2%

2.4%

2.3%

   9

   9

   7

Nissan March

2,080

8,729

2.3%

2.5%

1.9%

2.4%

2.4%

2.1%

10

   8

   6

Nissan Tiida

1,955

10,538

2.8%

1.5%

2.7%

2.4%

2.2%

2.5%

   11

   11

   9

Honda CRV

1,708

9,325

2.1%

2.2%

2.4%

2.0%

2.0%

2.2%

12

14

15

Dodge I10

1,398

6,854

1.6%

1.8%

1.7%

1.5%

1.6%

1.6%

13

12

new

Chevrolet Trax

1,279

5,805

0.0%

0.0%

1.3%

1.6%

1.5%

1.4%

14

13

14

Chevrolet Sonic

1,192

7,402

1.8%

0.3%

2.0%

1.5%

1.4%

1.8%

15

15

12

Chevrolet Matiz

1,184

5,692

1.7%

1.5%

1.4%

1.2%

1.4%

1.4%

16

16

13

Seat Ibiza

1,088

5,377

1.5%

1.3%

1.4%

1.1%

1.2%

1.3%

17

17

18

Dodge Journey

1,003

4,841

1.2%

1.4%

1.2%

1.1%

1.1%

1.2%

18

22

21

Renault Duster

826

4,143

2.0%

1.3%

1.0%

0.9%

0.9%

1.0%

19

24

20

Ford Escape

825

3,399

1.0%

0.9%

0.8%

0.7%

0.9%

0.8%

20

20

na

Toyota Rav4

808

4,019

0.0%

0.0%

1.0%

0.9%

0.9%

1.0%

21

19

17

Volkswagen Gol

801

5,252

1.2%

0.8%

1.5%

1.0%

0.9%

1.3%

22

26

31

Volkswagen Passat

786

2,931

0.6%

0.6%

0.6%

0.7%

0.9%

0.7%

23

18

19

Nissan NP300 P-up

772

4,006

1.0%

0.9%

1.0%

1.0%

0.9%

1.0%

24

29

23

Toyota Sienna

708

2,311

0.7%

0.7%

0.5%

0.6%

0.8%

0.6%

25

na

na

Mazda 3 Sedan

675

4,287

Na

Na

Na

4.3%

0.8%

1.0%

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This report was written by focus2move correspondent for Mexico, Abel Garcia.

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