Flash Reports

Mexico: Honda & Mazda inaugurated new plants while February car market was flat.

Accordingly with data released by AMIA (the Mexican Automotive Industry Association) and AMDA (the Mexican Association of Automotive Distributors), new car sold in February 2014 have been 79,364 down 0.3% from last year, as we anticipated in this space last month. This result represents a regression of the domestic market to a position below to what was sold in 2002, also becoming the first negative rate so far this year. Cumulative sales were 165,442 up only by 0.6%, or 980 more vehicles over the same period, driven by subcompacts, Pickups and SUV’s partially offset by compacts, luxury cars and Minivans, as shown in the table below:

January – February

  Variance

Segment

2014

2013

+ /-

 %

Subcompact

53,627

50,591

3,036

6.0%

Compact

44,177

49,525

-5,348

-10.8%

Sport

1,056

921

135

14.7%

Luxury

8,861

9,740

-879

-9.0%

Pickups

20,895

23,076

2,181

10.4%

SUV’s

30,298

32,253

1,955

6.5%

Minivan’s

2,492

2,392

-100

-4.0%

From this site we want to congratulate Honda and its CEO Takanobu Ito as well as Mazda and its CEO Takashi Yamanouchi for the opening during February of their facilities in Celaya and Salamanca, which could have a full annual capacity of around 200,000 units each one.  With the addition of this two assembly plants, Mexico is on track to become the United States number one source of imported cars by the end of next year, overtaking Japan and Canada.

February market confirmed the eight top positions, with Nissan, Chevrolet and Volkswagen on podium. Nissan gain 0.4 points of share pushed by fleet sales of Tsuru (an old generation of Sentra, which was sold in USA and Japan between 1990-1995). Although Chevrolet lost 0.5 points of market share, Aveo was kept as the top model of the market. Volkswagen was the star of the month placing in fourth place the new model Vento and gaining 0.7 points of share. Behind Ford in fourth, Chrysler in fifth and Toyota in sixth with a stable market share.  Honda in seventh and Mazda in eight had a slow month, losing 0.5 and 0.2 share points respectively.  Audi was the best premium brand, ranking in 11th place with 1.0k sales and 1.3% of share, better than BMW and Mercedes.

In the interactive tables below you can sort thru the Top brands and Best-selling model as you like:

Rank Feb
Rank 2014
Brand
Feb
2014
Q3 2013
Q4 2013
Jan
Feb
2014
1 1 Nissan 20.553 42.171 24,5% 24,2% 25,3% 25,7% 25,5%
2 2 Chevrolet 14.708 30.890 19,5% 18,7% 18,9% 18,4% 18,7%
3 3 Volkswagen 12.665 25.616 14,6% 14,9% 15,1% 15,8% 15,5%
4 4 Ford 6.155 12.595 9,1% 7,4% 7,5% 7,7% 7,6%
5 5 Chrysler 5.157 10.803 6,7% 7,3% 6,6% 6,5% 6,5%
6 6 Toyota 4.556 9.301 5,0% 6,7% 5,5% 5,7% 5,6%
7 7 Honda 3.617 7.926 5,3% 5,8% 5,0% 4,5% 4,8%
8 8 Mazda 2.494 5.358 3,4% 3,2% 3,3% 3,1% 3,2%
9 9 Renault 1.883 3.659 1,9% 2,2% 2,1% 2,4% 2,2%
10 10 Seat 1.625 3.478 1,8% 1,8% 2,2% 2,0% 2,1%
11 11 Audi 1.011 2.035 1,1% 1,0% 1,2% 1,3% 1,2%
12 12 Suzuki 947 1.956 1,1% 1,0% 1,2% 1,2% 1,2%
13 13 Mitsubishi 811 1.696 0,9% 0,9% 1,0% 1,0% 1,0%
14 14 BMW 692 1.537 1,0% 0,9% 1,0% 0,9% 0,9%
15 15 Fiat 640 1.440 0,9% 0,9% 0,9% 0,8% 0,9%
16 16 Mercedes 606 1.219 0,8% 0,8% 0,7% 0,8% 0,7%
17 17 Peugeot 509 1.035 0,7% 0,6% 0,6% 0,6% 0,6%
18 18 Mini 290 657 0,4% 0,4% 0,4% 0,4% 0,4%
19 19 Acura 176 408 0,3% 0,2% 0,3% 0,2% 0,2%
20 20 Lincoln 174 315 0,2% 0,2% 0,2% 0,2% 0,2%
21 21 Land Rover 143 289 0,1% 0,1% 0,2% 0,2% 0,2%
22 22 Smart 122 218 0,2% 0,2% 0,1% 0,2% 0,1%
23 23 Subaru 101 205 0,1% 0,1% 0,1% 0,1% 0,1%
24 24 Volvo 100 185 0,2% 0,1% 0,1% 0,1% 0,1%
25 25 Infiniti 70 170 0,1% 0,1% 0,1% 0,1% 0,1%
26 27 Isuzu 60 103 0,1% 0,1% 0,1% 0,1% 0,1%
27 26 Porsche 53 122 0,1% 0,1% 0,1% 0,1% 0,1%
28 29 Jaguar 14 24 0,0% 0,0% 0,0% 0,0% 0,0%
29 28 Alfa Romeo 6 30 0,0% 0,0% 0,0% 0,0% 0,0%
30 30 Bentley 0 1 0,0% 0,0% 0,0% 0,0% 0,0%

Rank Feb
Rank 2014
Model
Sales Feb
2014
Q3 2013
Q4 2013
Jan
Feb
2014
1 1 Chevrolet Aveo 4.452 10.034 5,0% 7,0% 6,5% 5,6% 6,1%
2 2 Nissan Tsuru 3.895 7.890 5,8% 3,8% 4,7% 4,9% 4,8%
3 3 Nissan Versa 3.759 7.484 4,7% 4,4% 4,4% 4,7% 4,5%
4 7 Volkswagen Vento 2.820 5.064 0,7% 0,6% 2,6% 3,6% 3,1%
5 5 Volkswagen Jetta 2.745 5.505 5,3% 3,6% 3,2% 3,5% 3,3%
6 4 Volkswagen Jetta Clasico 2.700 5.954 5,5% 4,8% 3,8% 3,4% 3,6%
7 6 Chevrolet Spark 2.689 5.235 2,9% 2,1% 3,0% 3,4% 3,2%
8 8 Nissan March 2.169 4.383 1,6% 2,2% 2,6% 2,7% 2,7%
9 10 Nissan Chassis Large 1.906 3.829 2,2% 2,4% 2,2% 2,4% 2,3%
10 9 Nissan Sentra 1.816 3.978 2,5% 2,5% 2,5% 2,3% 2,4%
11 15 Volkswagen Gol 1.749 2.382 1,1% 0,9% 0,7% 2,2% 1,4%
12 11 Nissan Tiida 1.747 3.766 2,1% 2,5% 2,4% 2,2% 2,3%
13 13 Chevrolet Trax 1.615 3.354 1,7% 1,6% 2,0% 2,0% 2,0%
14 14 Chevrolet Sonic 1.539 3.226 2,0% 1,8% 2,0% 1,9% 2,0%
15 12 Honda CR-V 1.459 3.426 2,3% 2,4% 2,3% 1,8% 2,1%
16 16 Renault Duster 1.035 1.984 0,8% 1,2% 1,1% 1,3% 1,2%
17 20 Dodge I10 1.028 1.619 1,2% 0,9% 0,7% 1,3% 1,0%
18 18 Ford Escape 949 1.898 1,4% 0,9% 1,1% 1,2% 1,2%
19 17 Mazda CX-5 927 1.947 0,9% 1,0% 1,2% 1,2% 1,2%
20 19 Dodge Journey 847 1.863 1,2% 1,2% 1,2% 1,1% 1,1%

We wish to thank Mr. A.Garcia, our correspondent from Mexico, for writing this article.

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