Mexico: Market up 1% in January. 2014 is projected up again albeit February may decline.

Accordingly with data released by AMIA, the Mexican Automotive Industry Association, new car sold in January have been 85,504 up 1.5% from last year. These results place the market in a position above the record level registered in 2003 and below 2004.

In 2013 Mexico was the only country in the Americas —including the United States — where the government and opposition parties broke decades of political paralysis to approve profound reforms that could speed up the country’s development for many decades.

The Mexican Congress had proved capable of doing the politically impossible. The agreement between Mexico’s three biggest political parties, to approve the Political, Educational, Labor, Telecommunications, Fiscal and Energy reforms could have the most positive long-term impact, if it’s implemented properly.

Our take is that it’s too early to tell whether Mexico’s 2013 reforms will indeed turn the country into the new star of the emerging world. Much of it will depend on whether President Peña Nieto is able to keep the new laws from being watered down by special interests in the implementation process. Meanwhile that happen and the new investments begin to flow, we think full year 2014 can be projected up by 3%, with a new seasonality, with a slow first semester.

When you review the figures of the last two months protrudes a decrease of almost 20 thousands units at dealers that probably will have a negative impact during February, as shown in the following table:

Dec-13

Jan-14

Total

Nissan

-7,326

Retails

119,364

85,504

204,868

VW

-2,438

Wholesales

103,972

81,509

185,481

Honda

-2,387

Over / (Under)

-15,392

-3,995

-19,387

Toyota

-2,325

Chrysler

-2,181

Mazda

-858

Ford

-694

Chevrolet

-693

Renault

-642

Others

157

Total

-19,387

Looking at top Brands performance:

Nissan had a strong start and was the share winner of the month versus December, sold 21,618 vehicles with share at 25.3%, up 1.3 points from last month. In the Top 10 the Tsuru gain two spots and was 2nd (an old generation of Sentra, which was sold in USA and Japan between 1990-1995), Versa keep the 3th place, March gained one spot to 8th, followed by Sentra in 9th and Tiida in 10th.

Chevrolet (GM) ranked second with 16,182 units and share at 18.9%, down 0.3 points from December. The best-selling model and market leader was again Aveo, while Spark recovers 5 spots from December.

Volkswagen was third with 12.951 sales and 15.1% of share, up 0.9 points from December. Jetta Classic lost 1 spot, New Jetta keeps the 5th position and the New Vento was positioned at 7th.

Ford ranked 4th with 6.440 sales and a share of 7.5%, down 0.2 points from the previous month. Best-selling model was Fiesta in 21st and Escape in 26th. The Icon, imported from India, was not in the Top 30.

Chrysler was fifth with 5.646 units and 6.6% of share, down 0.4 points from December. Best-selling model was again Dodge I10 in 16th and Dodge Journey in 18th.

Toyota ranked sixth with 4.745 vehicles and 5.5% of share, down 1.5 points from December. Toyota placed the new Corolla in 15th, followed by Rav4 in 22nd.

Honda in 7th sold 4.309 units with a share of 5.0%, down 1.0 point from the previous month. Top model was the CV-R in 11th place.

Mazda was eighth with 2.864 units and 3.3% of share, down 0.2 points from December. Best-selling model was CX5 in 17th.

Seat ranked 9th, up one spot, selling 1.853 vehicles with share at 2.2%, up 0.5 points of share from December. Best-selling model was Ibiza 19th.

Renault started the year in 10th, ahead of Seat with 1,776 sales and a share of 2.1%, down 0.1 point from the previous month. The top model was Duster ranked 20th.

In The table below, the Top 30 Brands ranked by last month position:

Rank

Rank

Rank

Brand

Share

Share

Share

Share

Share

Jan

Dec

2013

Jan

H1 2013

Q3’13

Q4’13

Dec13

Jan14

 

 

 

 

 

1

1

1

Nissan

21,618

25.3%

24.5%

24.2%

24.0%

25.3%

2

2

2

Chevrolet (GM)

16,182

18.8%

19.5%

18.7%

19.2%

18.9%

3

3

3

Volkswagen

12,951

14.6%

14.6%

14.9%

14.2%

15.1%

4

4

4

Ford

6,440

8.0%

9.1%

7.4%

7.7%

7.5%

5

5

5

Chrysler

5,646

7.9%

6.7%

7.3%

7.0%

6.6%

6

6

6

Toyota

4,745

5.4%

5.0%

6.7%

7.0%

5.5%

7

7

7

Honda

4,309

5.4%

5.3%

5.8%

6.0%

5.0%

8

8

8

Mazda

2,864

3.0%

3.4%

3.2%

3.5%

3.3%

9

10

9

Seat

1,853

2.2%

1.8%

1.8%

1.7%

2.2%

10

9

10

Renault

1,776

1.9%

1.9%

2.2%

2.2%

2.1%

11

11

11

Audi

1,024

1.1%

1.1%

1.0%

1.1%

1.2%

12

12

12

Suzuki

1,009

1.0%

1.1%

1.0%

1.0%

1.2%

13

13

14

Mitsubishi

885

0.8%

0.9%

0.9%

0.9%

1.0%

14

15

13

BMW

845

0.9%

1.0%

0.9%

0.8%

1.0%

15

14

16

Fiat

800

0.7%

0.9%

0.9%

0.8%

0.9%

16

16

15

Mercedes Benz

613

0.9%

0.8%

0.8%

0.8%

0.7%

17

17

17

Peugeot

526

0.7%

0.7%

0.6%

0.6%

0.6%

18

18

18

Mini

367

0.4%

0.4%

0.4%

0.3%

0.4%

19

19

19

Acura

232

0.2%

0.3%

0.2%

0.2%

0.3%

20

22

23

Land Rover

146

0.1%

0.1%

0.1%

0.1%

0.2%

21

20

20

Lincoln

141

0.2%

0.2%

0.2%

0.2%

0.2%

22

26

27

Subaru

104

0.0%

0.1%

0.1%

0.1%

0.1%

23

23

25

Infiniti

100

0.1%

0.1%

0.1%

0.1%

0.1%

24

21

21

Smart

96

0.2%

0.2%

0.2%

0.2%

0.1%

25

25

22

Volvo

85

0.2%

0.2%

0.1%

0.1%

0.1%

26

27

26

Porsche

69

0.1%

0.1%

0.1%

0.1%

0.1%

27

24

24

Isuzu

43

0.1%

0.1%

0.1%

0.1%

0.1%

28

29

29

Alfa Romeo

24

0.0%

0.0%

0.0%

0.0%

0.0%

29

28

28

Jaguar

10

0.0%

0.0%

0.0%

0.0%

0.0%

30

30

30

Bentley

1

0.0%

0.0%

0.0%

0.0%

0.0%

In the table below, the top 30 models, ranked for the last month position:

Rank

Rank

Rank

Model

Sales

Share

Share

Share

Share

Share

Jan

Dec

2013

Jan

H1

Q3

Q4

Dec

Jan

1

1

1

Chevrolet Aveo

5,582

6.2%

5.0%

7.0%

7.3%

6.5%

2

4

4

Nissan Tsuru

3,995

4.4%

4.9%

3.8%

3.2%

4.7%

3

2

3

Nissan Versa

3,725

4.7%

4.7%

4.4%

4.3%

4.4%

4

3

2

VW Jetta Classic

3,254

5.2%

5.5%

4.8%

4.1%

3.8%

5

5

5

VW New Jetta

2,760

3.4%

3.4%

3.6%

3.2%

3.2%

6

13

6

Chevrolet Spark

2,546

3.2%

2.7%

2.1%

1.9%

3.0%

7

na

na

Volkswagen Vento

2,244

na

na

na

na

2.6%

8

9

11

Nissan March

2,214

2.1%

2.0%

2.2%

2.3%

2.6%

9

6

7

Nissan Sentra

2,162

3.1%

2.1%

2.5%

2.8%

2.5%

10

8

8

Nissan Tiida

2,019

2.5%

2.3%

2.5%

2.5%

2.4%

11

7

10

Honda CRV

1,967

2.1%

2.4%

2.4%

2.5%

2.3%

12

10

9

Nissan NP300 Chass

1,923

2.4%

2.2%

2.4%

2.3%

2.2%

13

11

13

Chevrolet Trax

1,739

1.5%

1.7%

1.6%

2.1%

2.0%

14

12

12

Chevrolet Sonic

1,571

1.9%

2.0%

1.8%

2.0%

1.8%

15

na

20

Toyota Corolla

1,104

na

na

na

na

1.3%

16

19

15

Dodge I10

1,060

1.6%

1.2%

1.0%

0.9%

1.2%

17

16

22

Mazda CX-5

1,020

0.8%

1.2%

1.2%

1.2%

1.2%

18

14

16

Dodge Journey

1,016

1.1%

1.2%

1.2%

1.3%

1.2%

19

20

17

Seat Ibiza

1,006

1.3%

1.0%

1.0%

0.9%

1.2%

20

17

18

Renault Duster

949

1.0%

0.9%

1.2%

1.2%

1.1%

21

na

na

Ford Fiesta

877

na

na

na

na

1.0%

22

15

21

Toyota Rav4

735

0.9%

0.9%

1.2%

1.2%

0.9%

23

23

23

Nissan NP300 2Cab

696

0.9%

1.0%

1.0%

0.8%

0.8%

24

21

25

Toyota Hilux

684

0.9%

0.9%

0.8%

0.8%

0.8%

25

26

28

Nissan NP300 Stake

648

0.6%

0.6%

0.7%

0.6%

0.8%

26

24

24

Ford Escape

636

0.8%

1.4%

0.8%

0.8%

0.7%

27

29

27

Volkswagen Passat

600

0.8%

0.7%

0.4%

0.6%

0.7%

28

22

26

Jeep Patriot

567

0.7%

0.6%

0.8%

0.8%

0.7%

29

na

na

Nissan Frontier

559

0.6%

na

na

na

0.7%

30

na

na

Jeep G Cherokee

532

0.6%

0.6%

na

na

0.6%

Keep track!

Joining our community whose members consist of those who work and have an interest in the automotive sector. Keeping track of what’s going on in this global industry is a challenge for all of us. Subscribe to our Free Daily Newsletter.

This report was written by Focus2move Automotive Expert for Mexico, Mr. Abel Garcia.

Copyright 2014. All rights reserved.

(55)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018