Middle East Light Vehicle Market rose 14% in 2014

Middle East Light Vehicle Market Mitsubishi-XR-PHEV_II_Concept_2015

Middle East Light Vehicle Market rose 14% in 2014 fueled by strong recovery of Iranian market and by record sales hit by several countries. Toyota was the best brand with over 0.7 million sales while the best model was Saipa Pride.

Region Outlook

After months of tug-of-war, representatives from Iran and the P5+1 group (China, France, Russia, the United Kingdom, and the United States, plus Germany) reached an outline agreement on Iran’s nuclear program on 2 April. According to the deal, Iran is expected to significantly reduce its nuclear program and open its facilities to International Atomic Energy Agency (IAEA) inspectors.

In return, if the country sticks to the plan, the international community will lift the economic sanctions that have been crippling the Iranian economy for years. That said, the removal of the sanctions will likely be the main obstacle to reaching a comprehensive deal before the end of June deadline.

A successful nuclear agreement between the parties and the subsequent normalization of relations would likely have far-reaching political and economic ramifications across the Middle East.

If sanctions are lifted, international markets could be open again for Iranian oil exports and foreign investment could flow freely into the country, thereby boosting the potential growth of the region’s second largest economy with effects on the entire area.

Market Outlook

Actually focus2move is able to report on 11 markets of the Middle Est and levant area: Iran, Saudi Arabia, United Arab Emirates, Israel, Oman, Kuwait, Qatar, Bahrain, Lebanon, Jordan and Yemen. We still miss information regarding Iraq, a market estimated at 130.000 – 150.000 units per year.

In the 2014, the cumulative sales of these countries rose 14.6% from 2.6 to 3.0 million units, fueled by the fast recovery of the largest market, Iran, the only were productions facilities are in place, and by strong momentum for Saudi Arabia, UAE, Israel, Qatar and Bahrain, all at their all time volume record.

Oman fell 2% from the record posted in the previous year showing the first break in years, while Lebanon and Yemen dropped down booth hit – in a different way and measure – by international terrorism and war.

Competitive Arena

As far as brands sales, it should be considered the high impact of Iran market revamp. The market improved almost one-third with benefit from local producers, including products distributed under the brand Peugeot.

Anyhow, Toyota remained the leader in the entire zone, with sales up 5.2% at 0.7 million with market share down 2.1 points at 23.3%. Peugeot was second, albeit it is strong just in Iran, with 328.938 sales (+71.3%) with share surged at 10.9%, up 3.6 points from 2013.

Third was Hyundai with just few sales more than in the previous year, with sales pair to the Iranian producer Saipa, at 302.000 units.

The fastest growing brands had been Mitsubishi (9th with 80.376 sales, +48.3%), BMW (16th with 36.360 sales, +42.8%), Land Rover (27th with 13.612 sales, +31.3%) and Isuzu (12th with 62.712 sales, +31.6%).

As far as the best-selling model, again the Iranian market had a high impact, considering that in that country the offer is limited at few top models ( a bit obsolete, indeed). So, no surprise if Toyota Hilux was not  the best-selling model but just the second, behind the Saipa Pride. Third was the Peugeot Pars (a car designed over 25 years ago….).

Rank 2014 Rank 2013 Country Sales 2014 Sales 2013 F.Y. 2014 Y.o.Y. Var. Share 2014 Share 2013
1 2 Iran 892.842 672.454 32,8% 29,7% 25,6%
2 1 Saudi Arabia 864.488 773.234 11,8% 28,7% 29,4%
3 3 United Arab Emirates 412.307 362.838 13,6% 13,7% 13,8%
4 5 Israel 239.741 212.670 12,7% 8,0% 8,1%
5 4 Oman 213.451 217.924 -2,1% 7,1% 8,3%
6 6 Kuwait 159.156 154.637 2,9% 5,3% 5,9%
7 7 Qatar 98.497 90.231 9,2% 3,3% 3,4%
8 8 Bahrain 60.024 53.487 12,2% 2,0% 2,0%
9 10 Lebanon 40.135 36.109 11,1% 1,3% 1,4%
10 9 Jordan 24.216 38.436 -37,0% 0,8% 1,5%
11 11 Yemen 6.174 14.696 -58,0% 0,2% 0,6%

Rank 2014 Rank 2013 Brand Sales 2014 Sales 2013 F.Y. 2014 Y.o.Y. Var. Share 2014 Share 2013
1 1 Toyota 702.069 667.680 5,2% 23,3% 25,4%
2 4 Peugeot 328.938 192.010 71,3% 10,9% 7,3%
3 2 Hyundai 302.808 297.990 1,6% 10,1% 11,3%
4 3 Saipa 302.346 237.724 27,2% 10,0% 9,1%
5 5 Nissan 193.417 176.630 9,5% 6,4% 6,7%
6 6 Kia 174.066 138.230 25,9% 5,8% 5,3%
7 7 Iran Khodro 120.289 102.056 17,9% 4,0% 3,9%
8 8 Ford 85.516 88.775 -3,7% 2,8% 3,4%
9 11 Mitsubishi 80.376 54.207 48,3% 2,7% 2,1%
10 10 Chevrolet 75.624 69.602 8,7% 2,5% 2,6%
11 9 Renault 66.548 71.937 -7,5% 2,2% 2,7%
12 13 Isuzu 62.712 47.671 31,6% 2,1% 1,8%
13 12 Honda 54.471 48.745 11,7% 1,8% 1,9%
14 15 Lexus 41.217 34.703 18,8% 1,4% 1,3%
15 16 Mazda 40.022 31.672 26,4% 1,3% 1,2%
16 19 BMW 36.360 25.464 42,8% 1,2% 1,0%
17 17 Geely 31.920 27.124 17,7% 1,1% 1,0%
18 14 GMC 29.064 35.182 -17,4% 1,0% 1,3%
19 21 Suzuki 25.011 21.521 16,2% 0,8% 0,8%
20 20 Volkswagen 23.877 25.085 -4,8% 0,8% 1,0%
21 22 Fuso 22.612 19.525 15,8% 0,8% 0,7%
22 18 Chery 21.654 26.074 -17,0% 0,7% 1,0%
23 23 Mercedes 16.948 16.622 2,0% 0,6% 0,6%
24 24 Dodge 15.352 14.753 4,1% 0,5% 0,6%
25 25 Audi 14.835 14.184 4,6% 0,5% 0,5%
26 26 Skoda 14.763 13.893 6,3% 0,5% 0,5%
27 28 Land Rover 13.612 10.368 31,3% 0,5% 0,4%
28 27 Daihatsu 12.976 13.613 -4,7% 0,4% 0,5%
29 29 Jeep 12.021 10.197 17,9% 0,4% 0,4%
30 31 Porsche 8.110 7.974 1,7% 0,3% 0,3%
31 30 Lifan 7.805 8.303 -6,0% 0,3% 0,3%
32 36 Infiniti 6.853 5.418 26,5% 0,2% 0,2%
33 33 Seat 6.505 6.375 2,0% 0,2% 0,2%
34 32 Citroen 6.249 7.415 -15,7% 0,2% 0,3%
35 41 Subaru 5.852 3.645 60,6% 0,2% 0,1%
36 34 Chrysler 4.567 6.145 -25,7% 0,2% 0,2%
37 35 Opel 4.457 5.589 -20,3% 0,1% 0,2%
38 38 Fiat 4.273 4.574 -6,6% 0,1% 0,2%
39 40 Cadillac 4.105 4.329 -5,2% 0,1% 0,2%
40 46 Jac 3.896 2.098 85,7% 0,1% 0,1%

Rank 2014 Rank 2013 Model Sales 2014 2014 Var. Share 2013 Share 2014
1 1 Saipa Pride 216.100 3,9% 7,9% 7,3%
2 2 Toyota Hilux 138.136 1,7% 5,2% 4,7%
3 4 Peugeot Pars 110.601 17,7% 3,6% 3,7%
4 3 Toyota Corolla 102.649 -3,5% 4,0% 3,5%
5 10 Peugeot 405 88.095 48,5% 2,3% 3,0%
6 6 Iran Khodro Samand 80.162 8,4% 2,8% 2,7%
7 5 Hyundai Elantra 74.656 -7,7% 3,1% 2,5%
8 7 Toyota Prado 74.585 2,7% 2,8% 2,5%
9 22 Peugeot 206 71.878 158,5% 1,1% 2,4%
10 8 Toyota Land Cruiser 71.702 8,9% 2,5% 2,4%
11 17 Saipa Tiba 65.477 120,7% 1,1% 2,2%
12 11 Hyundai Accent 64.542 11,8% 2,2% 2,2%
13 12 Toyota Yaris 62.667 48,3% 1,6% 2,1%
14 9 Toyota Camry 62.417 0,5% 2,4% 2,1%
15 13 Toyota Land Cruiser P/U 42.587 3,8% 1,6% 1,4%
16 29 Nissan Patrol 39.206 73,2% 0,9% 1,3%
17 24 Hyundai Santa fe 36.401 32,3% 1,0% 1,2%
18 20 Iran Khodro Runna 34.695 23,6% 1,1% 1,2%
19 15 Nissan D22 34.617 -7,7% 1,4% 1,2%
20 30 Kia Sportage 33.197 47,0% 0,9% 1,1%
21 18 Hyundai Sonata 31.037 8,4% 1,1% 1,0%
22 16 Nissan Sunny 30.653 -8,3% 1,3% 1,0%
23 23 Kia Cerato 30.359 9,2% 1,1% 1,0%
24 21 Toyota Hiace 29.929 7,2% 1,1% 1,0%
25 28 Isuzu D-Max 29.633 24,5% 0,9% 1,0%
26 25 Honda Accord 29.293 7,6% 1,0% 1,0%
27 19 Toyota Fortuner 28.481 -0,3% 1,1% 1,0%
28 27 Kia Rio 28.300 14,8% 0,9% 1,0%
29 33 Isuzu NPR 25.217 39,9% 0,7% 0,9%
30 32 Kia Picanto 25.020 22,5% 0,8% 0,8%
31 14 Renault Tondar 90 23.627 -40,3% 1,5% 0,8%
32 26 Hyundai Tucson 21.849 -12,4% 0,9% 0,7%
33 34 Chevrolet Tahoe 21.591 22,2% 0,7% 0,7%
34 40 Kia Optima 21.207 47,9% 0,5% 0,7%
35 31 Ford Expedition 20.594 -6,3% 0,8% 0,7%
36 37 Geely Emgrand EC7 20.399 32,8% 0,6% 0,7%
37 48 Mitsubishi Lancer 20.089 74,5% 0,4% 0,7%
38 36 Fuso Canter 19.333 23,7% 0,6% 0,7%
39 39 Mitsubishi Pajero 18.647 25,4% 0,6% 0,6%
40 38 Toyota RAV4 18.526 22,8% 0,6% 0,6%

(236)

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