Mini. Growing but at low speed

Mini Global Mini Global

Mini Global Performance in the last years grew less than almost all premium brands and actually is the 48th car brand in the global sales ranking. United Kingdom and USA still are the top markets while distribution is expanded.

In the period 2010-2016 Mini has improved substantially the global sales, growing at 365.000 units in the 2016, performing a Compound annual growth rate (C.A.G.R) of 8.4%, while the industry CAGR in the period was +4.6%.

In this period, this brand has gained 1 step within the Global Car Brands Ranking landing in the 48th place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 58.6% of total sales (it was 59.2% in the 2010) while the Asian sales represent the 20.6% (from 13.3%) and the American 18.7% from 25.1%.

In our report we figure out this brand’s sales data in 98 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was UK with 18.8% of global sales share (from 18.0% in the 2010), ahead of USA with 14.2% (from 18.8%), Germany with 12.0%, China with 10.1% and France with 6.9%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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