Mitsubishi 2017. Global sales up 5% driven by Outlander boom

Mitsubishi Global Performance Mitsubishi-Logo

Mitsubishi Global Performance is shining in the 2017 following the flat performance scored in the previous 7 years. At regional level sales are fast growing in Asia and in the Pacific regions. The best model is the Outlander, growing an amazing 60%.

Following the flat performance reported in the period 2010-2016, during the first eight months of the 2017 Mitsubishi performed quite well with global sales grew at 684.000 units, +5.4%

The success is fueled by fast growth in Asia (including China, Korea, Japan and India) where sales had been 167.000 (+27.6%). Others positive regions had been the CIS (+9.3%) and the Pacific (including Australia) (+9.3%). Disappointing the performance in Levant (-33%), in the GCC (-29.3%) and East Europe (including Turkey) (-25.7%).

At model wise, the best model was the Outlander with 167.000 sales (+60.1%) followed by the ASX with 165.833 (-0.9%) and the L200 with 55.663 (-2.1%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Mitsubishi Global Performance Report

In the period 2010-2016 Mitsubishi global sales in the period 2010-2016 had been flat at 991.000 units performing a Compound annual growth rate  (C.A.G.R) of +0.2%, while the industry CAGR in the period was +4.6%.

In this period, Mitsubishi lost five steps within the Global Car Brands Ranking landing in the 27th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 54.5% of total sales (it was 53.8% in the 2010). Sales in America had almost unchanged their weight actually counting 18.5% (from 18.5%) while sales in Europe lost share, actually counting 16.2% (from 19.8%).

In our report we figure out this brand’s sales data in 117 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was Indonesia with 10.2% of global sales share (from 10.7% in the 2010), ahead of USA with 9.6% (from 5.6%), China with 9.1% (from 3.5%), Japan with 8.5% and Australia with 7.3%.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
1 Asia 69.079 61.213 18.945 18.461 167.697 27,6%
8 CIS 4.766 5.385 1.760 1.973 13.884 9,3%
5 Pacific 21.190 24.176 6.969 7.578 59.912 9,3%
3 UE 38.926 38.441 11.309 9.817 98.492 5,6%
4 America North 33.586 32.280 10.103 10.214 86.183 4,6%
2 Asean 60.313 64.852 18.340 20.625 164.130 4,4%
6 LatAm 16.082 14.262 5.139 6.135 41.618 -8,5%
11 Africa North 2.384 2.259 486 461 5.590 -11,4%
10 Africa 2.307 2.145 814 775 6.041 -18,4%
12 Europe East 822 1.047 333 305 2.507 -25,7%
7 GCC 12.645 8.896 3.704 3.056 28.301 -29,3%
9 Levant 4.583 3.333 1.233 975 10.124 -33,0%
Total 266.683 258.289 79.134 80.374 684.480 5,4%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Mitsubishi Outlander 167.402 21.450 60,1% 63,1%
2 2 Mitsubishi ASX 65.833 6.544 -0,9% -12,8%
3 3 Mitsubishi L200 55.663 6.486 -2,1% -6,7%
4 4 Mitsubishi Mirage 47.096 4.976 8,5% 0,2%
5 6 Mitsubishi Triton 42.904 5.427 19,5% 40,6%
6 5 Mitsubishi Pajero 36.812 4.479 -18,2% -5,8%
7 7 Mitsubishi Pajero Sport 33.823 4.132 -8,0% 8,1%
8 13 Mitsubishi eK 26.043 915 84,4% 0,0%
9 8 Mitsubishi Lancer 24.232 2.575 -27,9% -26,5%
10 11 Mitsubishi Space Star 23.295 2.518 15,9% 54,2%

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