New Car Sales in Italy accelerate in April with volume up 23.7%

New Car Sales in Italy Fiat-Punto_2012

New Car Sales in Italy

accelerate in April with volume up 23.7%, the best single month score since 2009. Market is fueled by a strong demand in the fleet and renting segment. Fiat 500X is cannibalizing from the 500L while the star of the month was the old Fiat Punto.

Economic Outlook

Italian economy recorded flat growth in the final quarter of last year, which marks an improvement after several quarters of contractions. A gradual rebound in economic indicators in recent months and a relatively stable political situation suggest that the government is in a good position to start implementing much-needed structural reforms this year.

One major change has already been implemented in the banking sector. In an attempt to improve governance and increase the efficiency of the banking system, on 24 March, the parliament approved a reform to convert the country’s ten largest cooperative banks into joint stock companies.

The move is expected to speed up board decision-making processes and lead to increased mergers, as it puts an end to ownership limits and dismantle the previous voting system of “one-head, one-vote” which used to allow minority shareholders to block unwanted changes

Market Outlook

In April 2015 according to data released by UNRAE, the Italian Association of Cars Importers, total new Car Passengers sold in Italy have been 149.054, up 23.7% compared with the correspondent month last year, posting the 11th year on year increase in a row, with the highest single month increase since 2009.

In the first four months of the year, car passengers sales had been 576.439, up a robust 15.7%, driven mainly by fleet market with the rental segment effervescent, while private consumers demand stands shy.

Competitive Arena

Fiat in April was back above the 20% of market share with 31.684 sales (+20.2%). Year to date April sales were 119.456 (+13.2%). Few month after the launch of the new 500X, the cannibalization inside the brand looks high with consumers shifted from the MPV model (500L) to the SUV (500X) with few additional sales gained.

Volkswagen in second place posted the best growth this year, with sales up 16.4% at 11.404, while Renault gained one spot advancing in the third step of the podium with 10.732 units and an amazing +71.4%. Now, year to date increase for Renault is 38.3%,  the best among the top brands.

As far as the car group’s performance, the leader F.C.A. gained 0.6 points of share at 28.9%, ahead of Renault-Nissan that has outpaced Volkswagen with 13.6% of share, just 0.1 points more than the rival. Adding the position of P.S.A. (4th) we can affirm that French makers are now back in the italians hearts, ahead of German makers.

As far as best-selling models ranking, the top 5 models were Italians, with Fiat Panda on top  with 11.845 sales (+32.9%) followed by Fiat Punto with 5.516 (+28.8%) and Lancia Ypsilon with 5.449 (+33.2%). The Punto was revitalized with a special Viagra, a low price offer aligned with Dacia Sandero.

The most remarkable year on year performance were posted by Renault Clio (4th with 4.957 sales, +79.7%), Renault Captur (16th with 2.471, +55.3%),  Peugeot 308 (23rd with 1.879 sales, +140.9%) and Toyota Aygo (29th with 1.231, +91.7%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Apr Rank Ytd Brand Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 Fiat 31.684 119.456 20,2% 13,2% 21,3% 20,5%
2 2 Volkswagen 11.404 42.767 16,5% 4,3% 7,7% 7,4%
3 4 Renault 10.732 37.067 71,4% 38,3% 7,2% 6,4%
4 3 Ford 10.206 40.698 22,3% 22,8% 6,8% 7,0%
5 6 Peugeot 8.564 32.087 29,5% 17,2% 5,7% 5,5%
6 5 Opel 7.715 32.865 13,9% 25,0% 5,2% 5,7%
7 7 Toyota 5.876 25.242 20,6% 14,2% 3,9% 4,3%
8 9 Lancia 5.511 21.237 24,1% 6,2% 3,7% 3,7%
9 8 Nissan 5.205 22.897 20,9% 29,2% 3,5% 3,9%
10 11 Citroen 5.010 19.497 -7,0% -9,4% 3,4% 3,4%
11 10 Audi 4.983 20.041 12,6% 3,9% 3,3% 3,4%
12 12 Mercedes 4.455 18.067 4,1% 11,5% 3,0% 3,1%
13 14 Hyundai 4.239 17.355 8,1% 18,4% 2,8% 3,0%
14 15 Dacia 4.211 17.054 60,1% 36,7% 2,8% 2,9%
15 13 BMW 4.193 17.437 14,0% 11,1% 2,8% 3,0%
16 16 Kia 3.545 14.150 26,6% 21,7% 2,4% 2,4%
17 17 Alfa Romeo 2.756 11.310 -0,8% 4,3% 1,8% 1,9%
18 18 Jeep 2.683 10.700 252,6% 286,7% 1,8% 1,8%
19 19 Smart 2.596 9.615 66,4% 38,7% 1,7% 1,7%
20 23 Seat 1.707 5.863 69,2% 53,8% 1,1% 1,0%
21 22 Volvo 1.700 6.315 78,9% 30,7% 1,1% 1,1%
22 20 Mini 1.671 7.061 21,6% 12,2% 1,1% 1,2%
23 21 Land Rover 1.642 6.743 16,9% 9,8% 1,1% 1,2%
24 25 Suzuki 1.500 5.495 13,3% -8,2% 1,0% 0,9%
25 24 Skoda 1.491 5.706 23,2% 7,2% 1,0% 1,0%
26 27 Mazda 533 1.960 32,6% 3,4% 0,4% 0,3%
27 26 DS 508 1.998 225,9% 0,3% 0,3%
28 29 Porsche 469 1.816 5,9% 43,0% 0,3% 0,3%
29 28 Mitsubishi 437 1.907 38,7% 51,8% 0,3% 0,3%
30 30 Honda 386 1.557 1,0% -7,4% 0,3% 0,3%
31 32 Abarth 311 1.021 46,7% 35,8% 0,2% 0,2%
32 33 Lexus 290 1.004 161,3% 136,8% 0,2% 0,2%
33 31 Subaru 282 1.118 86,8% 17,2% 0,2% 0,2%
34 34 Maserati 121 514 4,3% 10,3% 0,1% 0,1%
35 35 SsangYong 110 416 12,2% 4,8% 0,1% 0,1%
36 40 Infiniti 66 159 560,0% 231,3% 0,0% 0,0%
37 36 Jaguar 52 214 -49,0% -45,7% 0,0% 0,0%
38 41 DR Motor 41 140 28,1% 29,6% 0,0% 0,0%
39 39 Mahindra 35 162 2,9% 65,3% 0,0% 0,0%
40 38 Isuzu 34 177 -8,1% -2,2% 0,0% 0,0%
41 37 Chevrolet 32 195 -95,5% -96,3% 0,0% 0,0%
42 42 Ferrari 24 98 -7,7% -1,0% 0,0% 0,0%
43 43 Tata 16 53 23,1% -24,3% 0,0% 0,0%
44 45 Lamborghini 7 18 75,0% 38,5% 0,0% 0,0%
45 46 Lotus 5 15 400,0% 50,0% 0,0% 0,0%
46 48 Aston Martin 4 8 300,0% -46,7% 0,0% 0,0%
47 47 Tesla 3 10 50,0% -54,5% 0,0% 0,0%
47 50 Morgan 3 4 -20,0% 0,0% 0,0%
48 44 Great Wall 2 37 -95,7% -77,7% 0,0% 0,0%
49 52 Cadillac 1 2 100,0% 0,0% 0,0%
49 51 McLaren 1 3 0,0% 0,0%
49 50 Dodge 1 4 0,0% 100,0% 0,0% 0,0%
49 53 Martinmotors 1 1 0,0% 0,0%

Rank Apr Rank Ytd Group Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 FCA 43.091 164.340 24,2% 17,0% 28,9% 28,4%
2 2 Renault-Nissan 20.214 77.184 53,1% 35,3% 13,6% 13,3%
3 3 Volkswagen 20.061 76.219 18,8% 7,8% 13,5% 13,1%
4 4 PSA 14.082 53.582 17,3% 8,2% 9,4% 9,2%
5 5 Ford 10.206 40.698 22,3% 22,8% 6,8% 7,0%
6 7 Hyundai-Kia 7.784 31.505 15,8% 19,9% 5,2% 5,4%
7 6 GM 7.748 33.066 3,5% 4,5% 5,2% 5,7%
8 8 Mercedes Daimler 7.051 27.682 20,7% 19,7% 4,7% 4,8%
9 9 Toyota 6.166 26.246 23,7% 16,5% 4,1% 4,5%
10 10 BMW 5.864 24.501 16,0% 11,4% 3,9% 4,2%

Rank Apr Rank Ytd Model Sales Apr Sales Ytd Share Apr Share Ytd Var Apr Var Ytd
1 1 Fiat Panda 11.845 44.611 8,0% 7,7% 32,9% 20,8%
2 4 Fiat Punto 5.516 19.843 3,7% 3,4% 28,8% -7,1%
3 2 Lancia Ypsilon 5.449 20.935 3,7% 3,6% 33,2% 13,8%
4 6 Renault Clio 4.957 17.496 3,4% 3,0% 79,7% 30,1%
5 5 Fiat 500 4.893 18.448 3,3% 3,2% -5,4% 2,8%
6 7 Volkswagen Golf 4.171 15.650 2,8% 2,7% 24,2% 10,8%
7 8 Ford Fiesta 3.758 14.676 2,6% 2,5% 22,2% 15,0%
8 9 Volkswagen Polo 3.468 12.972 2,4% 2,2% 50,1% 5,6%
9 3 Fiat 500L 3.388 20.826 2,3% 3,6% -42,6% -2,9%
10 18 Fiat 500X 3.256 8.433 2,2% 1,5%
11 11 Opel Corsa 2.873 10.659 2,0% 1,8% 28,9% 37,0%
12 10 Toyota Yaris 2.790 11.386 1,9% 2,0% 12,1% 8,1%
13 12 Nissan Qashqai 2.728 10.469 1,9% 1,8% 2,2% 8,7%
14 14 Citroen C3 2.638 9.423 1,8% 1,6% -13,4% -27,2%
15 13 Peugeot 208 2.530 10.136 1,7% 1,8% 21,6% 3,2%
16 16 Renault Captur 2.471 8.921 1,7% 1,5% 55,3% 49,9%
17 19 Jeep Renegade 2.233 8.264 1,5% 1,4%
18 15 Opel Mokka 2.091 9.369 1,4% 1,6% 44,2% 90,4%
19 21 Peugeot 2008 2.025 7.167 1,4% 1,2% 34,2% 6,5%
20 30 Smart Fortwo 1.941 5.052 1,3% 0,9% 24,4% -27,1%
21 17 Alfa Romeo Giulietta 1.899 8.543 1,3% 1,5% -0,2% 17,0%
22 23 Audi A3 1.882 6.628 1,3% 1,1% 39,6% 8,7%
23 24 Peugeot 308 1.879 6.529 1,3% 1,1% 140,9% 114,8%
24 20 Dacia Duster 1.793 8.103 1,2% 1,4% 52,1% 58,0%
25 26 Ford Focus 1.792 5.796 1,2% 1,0% 73,8% 23,4%
26 22 Dacia Sandero 1.758 6.725 1,2% 1,2% 57,5% 16,8%
27 25 Kia Sportage 1.562 6.470 1,1% 1,1% 44,2% 39,0%
28 27 Ford C-max 1.232 5.564 0,8% 1,0% -20,9% 15,6%
29 28 Toyota Aygo 1.231 5.444 0,8% 0,9% 91,7% 51,6%
30 36 Mini Countryman 1.192 4.521 0,8% 0,8% 4,3% 12,3%
31 33 Hyundai i10 1.187 4.781 0,8% 0,8% -23,8% -5,3%
32 34 Volkswagen Up! 1.182 4.633 0,8% 0,8% -29,1% -21,2%
33 31 Hyundai ix35 1.177 4.829 0,8% 0,8% 8,1% 14,1%
34 57 Renault Mégane 1.172 2.956 0,8% 0,5% 112,7% 25,3%
35 37 Hyundai i20 1.153 4.178 0,8% 0,7% 166,9% 109,7%
36 32 Mercedes A Class 1.089 4.822 0,7% 0,8% -21,1% -19,4%
37 38 Renault Twingo 1.061 3.931 0,7% 0,7% 124,3% 95,1%
38 50 Volkswagen Passat 1.025 3.254 0,7% 0,6% 34,2% 25,5%
39 29 Nissan Micra 956 5.148 0,6% 0,9% 40,8% 48,3%
40 49 Audi Q3 935 3.257 0,6% 0,6% 40,8% 8,6%
41 42 Volkswagen Tiguan 921 3.414 0,6% 0,6% -5,1% 3,1%
42 58 Renault Scénic 920 2.941 0,6% 0,5% 16,8% 23,4%
43 67 Volvo V40 856 2.474 0,6% 0,4% 292,7% 88,3%
44 48 Ford B-Max 831 3.259 0,6% 0,6% 9,5% -5,0%
45 62 Alfa Romeo Mi.To 829 2.706 0,6% 0,5% -2,2% -21,7%
46 65 Kia Rio 797 2.601 0,5% 0,5% 55,1% 11,8%
47 45 Toyota RAV4 791 3.343 0,5% 0,6% 63,4% 37,4%
48 47 BMW 2 Series 757 3.285 0,5% 0,6%
49 40 Opel Astra 741 3.516 0,5% 0,6% -19,4% -9,8%
50 52 Citroen C4 734 3.169 0,5% 0,5% -37,6% -32,2%

To know all about this market you can purchase the 2014 Auto Book or the 2020 Outlook.

     

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