Flash Reports

New Zealand: Car Market soared 7% in May 2013. Ford was hot!

Posting the 17th year-on-year increase in a string, in March the light passenger vehicles sales were 8.709, up 7.6%. Year-to-date sales were 42.536, up 9.5%.

Light Commercial vehicles registrations were 2.367 while passenger car were 6.342 posting the best registration figures for May since 1990. For the month of May the SUV segment was the most popular with 30% of total registrations. This was followed by the Pick Up/Chassis segment which accounted for 20% of all registrations.

Looking at Top Brands performance:

Toyota in 1st sold 1.731 vehicles with a share of 19.9%, up 1.3 points of share from the previous month and down 0.3 points from the first quarter. Year-to-date May sales were 8.454 with a share of 19.9%. Toyota held 6 models in the top 20, with the Hilux in 2nd position.

Ford was 2nd selling 1.185 units with a share of 13.6%, up 1.0 points of share from the previous month. Year-to-date sales were 4.666 with a share of 11.0%. Ford held 3 models in the top 20, with the Ranger as market leader.

Holden in 3rd sold 902 units with a share of 10.4%, up 1.0 points of share from the previous month. Year-to-date sales were 4.174 with a share of 9.8%. Holden held 4 models in the top 20, with the Captiva in 3rd position.

Hyundai in 4th posted a better month, selling 711 units with a share of 8.2%, up 1.1 points from the previous month. Year-to-date sales were 3.131 with a share of 7.4%. The best-selling model was the Santa Fe in 4th position.

Mazda was 5th (6th year-to-date) selling 515 units with a share of 5.9%, down 0.8 points from the previous month. Year-to-date sales were 2.817 with a share of 6.6%. The top model was the CX-5 in 12th position.

Nissan fell to the 6th position (5th year-to-date) selling 417 units with a share of 4.8%, down 1.1 points from the previous month. Year-to-date sales were 2.859 with a share of 6.7%. The Navara was 11th.

Suzuki was 7th (8th year-to-date) selling 417 units with a share of 4.8%, down 0.9 points from the previous month. Year-to-date sales were 2.254 with a share of 5.3%. The Swift was 6th.

In the table below, the Top 25 brands ranked for the year-to-date position:

Rank YTD

Brand

May

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

Ytd 2013

1

Toyota

1.731

8.454

20,9%

19,6%

27,5%

20,2%

18,6%

19,9%

19,9%

2

Ford

1.185

4.666

12,1%

12,1%

10,9%

9,6%

12,6%

13,6%

11,0%

3

Holden

902

4.174

8,6%

11,2%

9,3%

9,7%

9,4%

10,4%

9,8%

4

Hyundai

711

3.131

7,6%

7,4%

6,6%

7,2%

7,1%

8,2%

7,4%

5

Nissan

417

2.859

7,6%

5,6%

6,3%

7,6%

5,9%

4,8%

6,7%

6

Mazda

515

2.817

6,5%

6,4%

5,9%

6,8%

6,7%

5,9%

6,6%

7

Mitsubishi

396

2.273

5,3%

5,5%

4,4%

5,8%

4,8%

4,5%

5,3%

8

Suzuki

417

2.254

5,4%

5,4%

5,0%

5,4%

5,7%

4,8%

5,3%

9

Volkswagen

414

2.016

4,0%

3,7%

3,9%

4,9%

4,3%

4,8%

4,7%

10

Honda

234

1.264

3,1%

4,1%

2,8%

2,9%

3,4%

2,7%

3,0%

11

Kia

259

1.230

3,1%

3,1%

2,5%

2,8%

3,1%

3,0%

2,9%

12

BMW

160

829

1,6%

1,6%

1,6%

2,0%

2,0%

1,8%

1,9%

13

Mercedes

194

801

1,6%

1,6%

1,6%

1,8%

1,7%

2,2%

1,9%

14

Audi

171

788

1,6%

1,6%

1,4%

1,8%

1,8%

2,0%

1,9%

15

Subaru

138

732

1,8%

1,7%

1,7%

1,8%

1,8%

1,6%

1,7%

16

Isuzu

136

505

0,8%

1,1%

0,9%

1,1%

1,1%

1,6%

1,2%

17

SsangYong

83

439

0,7%

0,7%

0,8%

1,0%

1,3%

1,0%

1,0%

18

Peugeot

96

429

1,1%

1,1%

0,9%

0,9%

1,1%

1,1%

1,0%

19

Great Wall

73

411

1,1%

1,0%

1,0%

0,9%

1,4%

0,8%

1,0%

20

Skoda

53

306

0,6%

0,5%

0,6%

0,8%

0,6%

0,6%

0,7%

21

Jeep

46

291

0,7%

0,7%

0,7%

0,6%

1,1%

0,5%

0,7%

22

Land Rover

42

220

0,5%

0,5%

0,2%

0,6%

0,4%

0,5%

0,5%

23

Mini

39

219

0,4%

0,4%

0,4%

0,5%

0,6%

0,4%

0,5%

24

Dodge

22

190

0,5%

0,7%

0,5%

0,6%

0,3%

0,3%

0,4%

25

Lexus

40

188

0,5%

0,6%

0,5%

0,5%

0,4%

0,5%

0,4%

Ford Ranger was the market leader, with 483 sales with a share of 5.5%, up 0.2 points from the previous month. Year-to-date sales were 1.575 with a share of 3.7%.

Toyota Hilux was 2nd with 447 sales and a share of 5.1%, up 0.6 points from the previous month, followed by the Captiva in 3rd, up 8 spots from April, with 304 units with a share of 3.5%, up 2.6 points from April.

The Santa Fe was 4th with 270 units with a share of 3.1%, up 0.6 points from the previous month, followed by the Corolla in 5th with 268 sales and a share of 3.1%, down 0.5 points from April, and by the Swift in 6th, down 3 spots, with 264 sales and a share of 3.0%, down 0.9 points from the previous month.

The RAV4 was 7th with 197 units with a share of 2.3%, down 0.3 points from the previous month, followed by the Colorado in 8th, up 4 spots from April, with 195 sales and a share of 2.2%, up 0.4 points from the previous month.

In the table below the Top 20 models:

Rank May

Rank Apr

Rank 2012

Model

May

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

YTD 2013

1

1

4

Ford Ranger

483

       1.575

3,6%

2,1%

2,6%

5,3%

5,5%

3,7%

2

2

2

Toyota Hilux

447

       1.713

4,2%

4,1%

3,5%

4,5%

5,1%

4,0%

3

11

6

Holden Captiva

304

           993

2,7%

2,7%

2,1%

1,9%

3,5%

2,3%

4

7

15

Hyundai Santa Fe

270

       1.163

1,9%

2,0%

2,7%

2,5%

3,1%

2,7%

5

4

1

Toyota Corolla

268

       2.008

4,0%

9,9%

5,6%

3,6%

3,1%

4,7%

6

3

3

Suzuki Swift

264

       1.356

3,3%

3,3%

3,0%

3,9%

3,0%

3,2%

7

6

17

Toyota RAV4

197

           899

1,1%

1,9%

1,9%

2,6%

2,3%

2,1%

8

12

19

Holden Colorado

195

           865

2,4%

1,3%

2,0%

1,8%

2,2%

2,0%

8

9

7

Holden Commodore

195

           994

2,8%

2,5%

2,4%

2,3%

2,2%

2,3%

9

10

8

Toyota Hiace

189

           816

2,5%

2,3%

1,7%

2,3%

2,2%

1,9%

10

14

9

Toyota Yaris

183

           872

2,1%

2,7%

2,2%

1,5%

2,1%

2,1%

11

5

5

Nissan Navara

146

       1.006

2,1%

2,6%

2,5%

2,7%

1,7%

2,4%

12

6

24

Mazda CX-5

143

           791

1,5%

1,4%

1,7%

2,6%

1,6%

1,9%

13

23

13

Toyota Highlander

142

           466

1,8%

2,0%

1,0%

0,8%

1,6%

1,1%

14

8

12

Holden Cruze

134

       1.047

1,9%

1,4%

2,8%

2,4%

1,5%

2,5%

15

23

22

Mitsubishi Triton

120

           452

1,5%

1,2%

1,0%

0,8%

1,4%

1,1%

16

17

20

Ford Territory

116

           574

1,5%

1,0%

1,4%

1,3%

1,3%

1,3%

17

15

14

Mazda3

113

           754

1,8%

1,6%

2,0%

1,5%

1,3%

1,8%

18

19

26

Mazda BT-50

112

           477

1,5%

1,1%

1,0%

1,3%

1,3%

1,1%

19

20

10

Ford Focus

111

           490

2,2%

2,3%

1,1%

1,2%

1,3%

1,2%

20

13

27

Volkswagen Golf

101

           502

1,0%

1,0%

1,1%

1,5%

1,2%

1,2%

We wish to thanks Mr. David Crawford, CEO at New Zealand Motor Industry Association for supporting with data and news.

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This report was written by Camilla.

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