New Zealand car sales in 2012 hit new record. Toyota was hot!

In December the light passengers vehicles sales were 7.571, up 16.9% in spite of rental segment was declining, with Toyota rushed at 35% of market share. Full Year sales were 98.570, up 16.4%.

Looking at the best brands performances:

Toyota dominated the market, selling 2.702 units with a share of 35.7%, up 14.6 points of share from the previous month. During the 2012 Toyota sold 21.622 vehicles with a share of 21.5%. Toyota held 8 models in the top 25, with Corolla 1st and Hilux 2nd.

Ford was 2nd selling 711 units with a share of 9.4%, down 0.5 points of share from the previous month. In 2012 Ford sold 11.132 vehicles with a share of 11.1%. The best-selling model was the Mondeo, 6th this month.

Holden in 3rd sold 583 units with a share of 7.7%, down 2.5 points of share from the previous month. During the last year Holden sold 9.446 vehicles with a share of 9.4%. The best-selling model was the Captiva, 9th this month.

Nissan was 4th (5th in full year) selling 524 units with a share of 6.9%, up 0.5 points from the previous month. Sales in 2012 were 6.379 with a share of 6.3%. The Navara was 8th this month.

Suzuki was 5th (7th in full year) selling 415 units with a share of 5.5%, up 0.6 points from the previous month. During the 2012 Suzuki sold 5.429 vehicles with a share of 5.4%. The best-selling model was the Swift, 3rd this month.

Mazda was 6th with 413 units, only 2 less than Suzuki, with a share of 5.5%, down 1.6 points from the previous month. In 2012 Mazda sold 6.312 vehicles with a share of 6.3%. The Mazda CX-5 was 14th this month.

Hyundai was 7th (4th year-to-date) selling 393 units with a share of 5.2%, down 2.4 points from the previous month. During the last year Hyundai sold 7.616 vehicles with a share of 7.6%.

Mitsubishi was 8th with 346 units and a share of 4.6%, the same of the previous month. During the last year Mitsubishi sold 5.187 vehicles with a share of 5.2%.

In the table below, the Top 25 brands ranked for the year-to-date position:

Rank

Brand

Dec

2012

I Half

Q3

Nov

Dec

2012

1

Toyota

2.702

21.622

20,3%

19,6%

21,1%

35,7%

21,5%

2

Ford

711

11.132

11,1%

12,1%

9,9%

9,4%

11,1%

3

Holden

583

9.446

8,9%

11,2%

10,2%

7,7%

9,4%

4

Hyundai

393

7.616

8,5%

7,4%

7,6%

5,2%

7,6%

5

Nissan

524

6.379

7,0%

5,6%

6,4%

6,9%

6,3%

6

Mazda

413

6.312

6,7%

6,4%

7,1%

5,5%

6,3%

7

Suzuki

415

5.429

5,8%

5,4%

4,9%

5,5%

5,4%

8

Mitsubishi

346

5.187

5,6%

5,5%

4,6%

4,6%

5,2%

9

Volkswagen

247

3.905

4,1%

3,7%

4,6%

3,3%

3,9%

10

Honda

134

3.013

2,6%

4,1%

3,7%

1,8%

3,0%

11

Kia

170

2.954

3,2%

3,1%

2,9%

2,2%

2,9%

12

Subaru

126

1.729

1,8%

1,7%

1,8%

1,7%

1,7%

13

BMW

72

1.646

1,7%

1,6%

2,1%

1,0%

1,6%

14

Audi

53

1.540

1,6%

1,6%

1,8%

0,7%

1,5%

15

Mercedes

106

1.512

1,5%

1,6%

1,6%

1,4%

1,5%

16

Great Wall

68

999

1,0%

1,0%

1,2%

0,9%

1,0%

17

Peugeot

67

999

1,0%

1,1%

0,7%

0,9%

1,0%

18

Isuzu

47

888

0,8%

1,1%

1,1%

0,6%

0,9%

19

SsangYong

72

756

0,7%

0,7%

0,9%

1,0%

0,8%

20

Jeep

51

665

0,6%

0,7%

0,8%

0,7%

0,7%

21

Dodge

40

635

0,7%

0,7%

0,5%

0,5%

0,6%

22

Skoda

39

581

0,6%

0,5%

0,7%

0,5%

0,6%

23

Lexus

37

492

0,5%

0,6%

0,5%

0,5%

0,5%

24

Land Rover

14

458

0,6%

0,5%

0,3%

0,2%

0,5%

25

Mini

23

430

0,5%

0,4%

0,5%

0,3%

0,4%

Looking at single models, the leader was the Toyota Corolla with 1.125 sales and a share of 14.9%, up 9.4 points from the previous month. Sales in 2012 were 5.324 with a share of 5.3%.

The Hilux was 2nd, selling 320 units with a share of 4.2%, stable from the previous month, followed by the Swift in 3rd (6th last month) with 244 units and a share of 3.2%, up 0.2 points from November.

The Yaris was 4th with 226 units and a share of 3.0%, down 0.2 points from the previous month, followed by the Camry in 5th (16th last month) with 226 units and a share of 3.0%, up 1.4 points from November.

The Ford Mondeo was 6th (23rd last month) with 199 units with a share of 2.6%, up 1.4 points from the previous month, followed by the Toyota Highlander in 7th (28th last month) with 184 units and a share of 2.4%, up 1.8 points from November.

The Navara was 8th (7th last month) with 178 units and a share of 2.4%, down 0.6 points from the previous month, followed by the Holden Captiva in 9th (3rd last month) with 178 units and a share of 2.4%, down 1.4 points from the previous month, and by the Toyota Hiace in 10th (8th last month) with 141 units with a share of 1.9%, down 0.5 points from November.

Behind it was a good month for the Nissan Qashqai in 12th, up 8 spots from November, and for the Mitsubishi Triton in 16th, up 16 spots.

In the table below, the Top 25 models ranked for last month position:

Rank Dec

Rank Nov

Rank 2012

Model

Dec

2012

I Half

Q3

Nov

Dec

2012

1

1

1

Toyota Corolla

1.125

5.324

4,0%

3,9%

5,5%

14,9%

5,3%

2

2

2

Toyota Hilux

320

4.182

4,5%

4,1%

4,2%

4,2%

4,2%

3

6

3

Suzuki Swift

244

3.291

3,5%

3,2%

3,0%

3,2%

3,3%

4

4

9

Toyota Yaris

226

2.221

2,2%

2,0%

3,2%

3,0%

2,2%

5

16

18

Toyota Camry

226

1.510

1,5%

1,3%

1,6%

3,0%

1,5%

6

23

16

Ford Mondeo

199

1.608

1,6%

1,3%

1,2%

2,6%

1,6%

7

28

13

Toyota Highlander

184

1.799

1,8%

1,8%

0,6%

2,4%

1,8%

8

7

5

Nissan Navara

178

2.586

3,0%

2,1%

3,0%

2,4%

2,6%

9

3

6

Holden Captiva

178

2.506

2,4%

2,7%

3,8%

2,4%

2,5%

10

8

8

Toyota Hiace

141

2.227

2,2%

2,4%

2,4%

1,9%

2,2%

11

10

7

Holden Commodore

140

2.439

2,4%

2,7%

2,0%

1,8%

2,4%

12

20

23

Nissan Qashqai

139

1.189

1,2%

1,0%

1,3%

1,8%

1,2%

13

9

4

Ford Ranger

132

2.815

3,0%

3,5%

2,2%

1,7%

2,8%

14

14

24

Mazda CX-5

118

1.185

1,0%

1,4%

1,7%

1,6%

1,2%

15

5

15

Hyundai Santa Fe

115

1.637

1,4%

1,9%

3,1%

1,5%

1,6%

16

32

22

Mitsubishi Triton

105

1.223

1,2%

1,4%

1,2%

1,4%

1,2%

17

13

14

Mazda3

100

1.724

1,8%

1,8%

1,8%

1,3%

1,7%

18

 

45

Toyota Aurion

100

256

0,0%

0,0%

0,0%

1,3%

0,3%

19

29

17

Toyota RAV4

99

1.585

1,8%

1,0%

1,1%

1,3%

1,6%

20

11

19

Holden Colorado

97

1.425

1,1%

2,4%

2,0%

1,3%

1,4%

21

24

29

Ford Fiesta

93

986

0,9%

1,1%

1,0%

1,2%

1,0%

22

27

12

Holden Cruze

83

1.853

2,2%

1,9%

1,0%

1,1%

1,8%

23

17

31

Mitsubishi Outlander

82

961

0,9%

0,9%

1,4%

1,1%

1,0%

24

 

44

Suzuki SX4

77

692

0,0%

0,0%

0,0%

1,0%

0,7%

25

12

10

Ford Focus

75

2.006

1,8%

2,2%

1,9%

1,0%

2,0%

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This report was written by Camilla.

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