Flash Reports

Q1 2014 New Zealand car market again at record. Toyota is struggling.

Following the all-time record volume posted last year, 2014 started slow with January and February flat from last year. But as March started, the sales speed suddenly improved and was strong for the entire month ending with the best March ever.

Accordingly with data released by M.I.A., the New Zealand Motor Industry Association, in March the total light passenger vehicles sold in the country have been11.238, up a wonderful 23.2%, posting the 28th year-on-year growing month in a string.  Thanks to this performance, first quarter sales were 28.085, up 8.4% from last year and better than any forecast.

Mr. Crawford, Chief Executive Officer of the Motor Industry Association said, “This result shows that New Zealanders are continuing to take advantage of our strong dollar backed by confidence in the economy to replace their vehicles. New vehicle registrations continue to perform at levels last seen in the early 1980’s.”

First quarter was really awful for the market leader, Toyota, that sold 1.801 units in March and 4.994 in the quarter with share fell at 16.6% from the 21.4% of 2013. Ford and Holden behind have not taken the opportunity and have lost share as well, while many others players gained space in this quarter.

Hyundai, Nissan, Mazda, Suzuki have gained share reducing their gap to the leaders.

In the interactive tables below you can sort thru the All-brands and Best-selling models as you like:

Rank Mar
Rank Q1 2014
Brand
Mar
Q1 2014
Share 2013
Share Jan
Share Feb
Share Mar
Share Q1 2014
1 1 Toyota 1.801 4.994 21,4% 17,9% 15,3% 16,6% 16,6%
2 2 Ford 1.202 3.289 11,6% 11,7% 10,1% 11,1% 11,0%
3 3 Holden 950 2.931 10,5% 10,1% 10,7% 8,7% 9,8%
4 7 Mitsubishi 871 1.967 5,4% 5,1% 6,5% 8,0% 6,6%
5 4 Hyundai 836 2.282 7,0% 7,0% 8,2% 7,7% 7,6%
6 6 Mazda 722 1.975 6,4% 6,1% 7,1% 6,6% 6,6%
7 5 Nissan 678 2.073 5,8% 7,2% 7,4% 6,2% 6,9%
8 8 Suzuki 511 1.471 4,4% 5,2% 4,8% 4,7% 4,9%
9 9 Volkswagen 473 1.410 4,7% 5,1% 4,7% 4,3% 4,7%
10 10 Honda 367 957 2,8% 3,5% 2,6% 3,4% 3,2%
11 11 Kia 277 780 2,5% 2,4% 2,9% 2,5% 2,6%
12 15 Isuzu 217 504 1,4% 1,2% 1,9% 2,0% 1,7%
13 12 Mercedes 206 583 1,9% 2,3% 1,6% 1,9% 1,9%
14 13 Audi 205 564 1,6% 1,8% 2,0% 1,9% 1,9%
15 16 Subaru 184 486 1,6% 1,5% 1,6% 1,7% 1,6%
16 14 BMW 171 540 1,7% 1,9% 2,0% 1,6% 1,8%
17 17 SsangYong 164 444 1,1% 1,3% 1,7% 1,5% 1,5%
18 18 Peugeot 114 301 1,0% 1,0% 1,0% 1,0% 1,0%
19 20 Great Wall 110 276 0,9% 0,6% 1,1% 1,0% 0,9%
20 19 Jeep 100 280 0,8% 0,9% 0,9% 0,9% 0,9%
21 22 Skoda 83 212 0,6% 0,7% 0,6% 0,8% 0,7%
22 21 Land Rover 78 259 0,4% 0,9% 0,9% 0,7% 0,9%
23 28 Mitsubishi Fuso 71 112 0,0% 0,0% 0,5% 0,7% 0,4%
24 24 Lexus 65 155 0,5% 0,4% 0,6% 0,6% 0,5%
25 23 Fiat 61 166 0,4% 0,6% 0,5% 0,6% 0,6%
26 26 Dodge 54 140 0,5% 0,4% 0,5% 0,5% 0,5%
27 25 Volvo 48 141 0,4% 0,6% 0,4% 0,4% 0,5%
28 24 Mini 46 155 0,4% 0,6% 0,5% 0,4% 0,5%
29 27 Citroen 45 137 0,3% 0,5% 0,5% 0,4% 0,5%
30 33 Foton 27 27 0,1% 0,0% 0,0% 0,2% 0,1%

Rank Mar
Rank Q1 2014
Model
mar-14
Q1 2014
Share Jan
Share Feb
Share Mar
Share Q1 2014
1 2 Ford Ranger 550 1.175 3,0% 3,4% 4,9% 3,8%
2 3 Toyota Hilux 505 1.126 2,2% 4,3% 4,5% 3,7%
3 1 Toyota Corolla 408 1.441 6,9% 3,4% 3,6% 4,7%
4 5 Suzuki Swift 287 781 2,5% 2,6% 2,6% 2,5%
5 4 Nissan Navara 270 833 2,8% 3,0% 2,4% 2,7%
6 6 Holden Commodore 245 666 1,9% 2,4% 2,2% 2,2%
7 19 Mitsubishi Outlander 241 465 1,1% 1,2% 2,1% 1,5%
8 10 Mazda3 237 570 1,3% 2,2% 2,1% 1,8%
9 14 Toyota Hiace 225 537 1,1% 2,2% 2,0% 1,7%
10 10 Mitsubishi Lancer 222 570 1,8% 1,8% 2,0% 1,8%
11 7 Mazda CX-5 218 630 2,0% 2,2% 1,9% 2,0%
12 12 Volkswagen Polo 200 549 1,8% 1,8% 1,8% 1,8%
13 16 Hyundai ix35 197 487 1,2% 1,8% 1,8% 1,6%
14 8 Volkswagen Golf 190 598 2,3% 1,9% 1,7% 1,9%
15 21 Hyundai i30 174 438 1,5% 1,2% 1,5% 1,4%
16 20 Toyota RAV4 170 460 1,7% 1,2% 1,5% 1,5%
17 17 Holden Colorado 168 486 1,5% 1,7% 1,5% 1,6%
18 15 Hyundai Santa fe 165 505 1,3% 2,3% 1,5% 1,6%
19 25 Mitsubishi Triton 156 410 1,3% 1,3% 1,4% 1,3%
20 9 Holden Captiva 152 580 1,4% 3,1% 1,4% 1,9%
21 22 Holden Cruze 142 425 1,5% 1,4% 1,3% 1,4%
21 18 Toyota Yaris 142 483 2,1% 1,3% 1,3% 1,6%
22 27 Toyota Camry 140 370 1,0% 1,3% 1,2% 1,2%
23 37 Honda CR-V 130 264 0,7% 0,7% 1,2% 0,9%
24 28 Holden Barina 128 352 1,1% 1,1% 1,1% 1,1%
25 11 Toyota Highlander 128 551 2,2% 2,2% 1,1% 1,8%

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