Flash Reports

New Zealand Light Vehicle Sales at record Q1 with a wonderful +17%

New Zealand Light Vehicle Sales Holden-VF_Commodore_SV6_2014

New Zealand Light Vehicle Sales at record Q1 with a wonderful +17% over the last year record. On top of the list, three models are fighting for the leadership with Toyota Corolla followed by Ford Ranger and Toyota Hilux.

Country Outlook

New Zealand’s GDP grew at the fastest pace in seven years in 2014, despite the fact that a steep fall in prices for dairy products, the country’s main export, dragged on growth. A notable expansion of the services sector and, to a lesser extent, robust manufacturing growth, sustained healthy growth in Q4.

More recent data suggest that economic growth continues to be on a solid path. Going forward, a strong labor market, construction activity and private consumption are likely to sustain growth. Meanwhile, New Zealand’s Fonterra Cooperative, the world’s largest dairy exporter, decided in February to maintain the price it pays farmers at an eight-year low, arguing that demand from China remained subdued.

The global dairy price has been volatile in recent months. Lower supply from New Zealand as a result of dry weather conditions drove prices up in February, but it went on to drop sharply in March on improved expectations of New Zealand’s milk production and concerns over Chinese imports.

Market Outlook

In March 2015 according to data released by M.I.A., the Motor Industry Association of New Zealand, total new Light Passengers sold have been 11.755, up 4.6% compared with the correspondent month last year., scoring an impressive 40th year on year growing month, the longest winning series actually in place in the entire global car market, and fixing the new best ever Q1 of New Zealand market.

Indeed, thanks to the already positive previous two months, the quarter was especially strong with total sales at 33.035, up a robust 17.6% over last year that was the best ever. Despite the last year all-time record was considerable ahead of the previous, the current market pace is extraordinary with full year 2015 foreseen above the 130.000 units originally forecast by our observers.

Competitive Arena

The podium was confirmed from last year while with a different mood among competitors. Indeed, while Holden in second posted a +24.2% in the quarter and Toyota in first was up 15.1%, Ford in third fell 6.6%, Toyota retailed 5.750 units with 17.7% of share, while Holden 3.641 and Ford 3.073.

Although starting from a low bass, we are happy to see that the best performer in the quarter was the Italian Fiat (20th with 288 units, +73.5%) followed by Isuzu (13th with 660, +26.9%) and Mazda (4th with 2.447 units, +23.8%).

As far as the ranking on Groups, the Quarter leader was Toyota with 18.2% market share, ahead of General Motors  with 11.2% and Ford with 9.5%.

As far as Best-selling models, the ranking starts with  Toyota Corolla with 1.385 sales in the quarter (-3.9%) ahead of Ford Ranger with 1.312 (+12.0%) units and Toyota Hilux with 1.299 (+15.4%). Very interesting battle for the leadership, while the fourth, the Toyota RAV4 was far at 852 units sold.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Toyota 1.788 5.750 -0,7% 15,1% 15,6% 17,7%
2 2 Holden 1.151 3.641 21,2% 24,2% 10,0% 11,2%
3 3 Ford 1.090 3.073 -9,3% -6,6% 9,5% 9,5%
4 6 Mitsubishi 937 2.210 7,6% 12,4% 8,2% 6,8%
5 4 Mazda 855 2.447 18,4% 23,8% 7,5% 7,5%
6 5 Hyundai 755 2.317 -9,7% 1,5% 6,6% 7,1%
7 7 Nissan 714 2.133 5,3% 2,9% 6,2% 6,6%
8 8 Volkswagen 556 1.523 17,5% 8,0% 4,9% 4,7%
9 9 Suzuki 504 1.139 -1,4% -22,6% 4,4% 3,5%
10 10 Honda 434 1.042 18,3% 8,9% 3,8% 3,2%
11 11 Kia 306 760 9,3% -3,7% 2,7% 2,3%
12 12 Mercedes 261 673 26,7% 15,4% 2,3% 2,1%
13 13 Isuzu 257 660 24,8% 26,9% 2,2% 2,0%
14 14 Subaru 239 527 29,9% 8,4% 2,1% 1,6%
15 17 Audi 181 480 -11,7% -14,9% 1,6% 1,5%
16 16 SsangYong 167 505 1,8% 13,7% 1,5% 1,6%
17 15 BMW 165 507 -3,5% -6,1% 1,4% 1,6%
18 18 Jeep 129 361 29,0% 28,9% 1,1% 1,1%
19 19 Land Rover 126 318 43,2% 18,2% 1,1% 1,0%
20 20 Fiat 101 288 65,6% 73,5% 0,9% 0,9%
21 21 Skoda 90 254 8,4% 19,8% 0,8% 0,8%
22 22 Peugeot 67 245 -43,7% -21,0% 0,6% 0,8%
23 23 Mini 64 182 39,1% 17,4% 0,6% 0,6%
24 24 Lexus 63 171 -3,1% 10,3% 0,6% 0,5%
25 28 Mitsubishi Fuso 58 132 -18,3% -9,0% 0,5% 0,4%
26 29 Dodge 55 130 1,9% -8,5% 0,5% 0,4%
27 27 Foton 51 134 88,9% 63,4% 0,4% 0,4%
28 26 Porsche 46 150 170,6% 102,7% 0,4% 0,5%
29 25 Great Wall 40 157 -63,6% -43,1% 0,3% 0,5%
30 31 Mahindra 34 80 112,5% 48,1% 0,3% 0,2%
31 30 Volvo 33 115 -64,1% -44,7% 0,3% 0,4%
32 34 Chery 31 61 34,8% 13,0% 0,3% 0,2%
33 33 Renault 28 72 133,3% 118,2% 0,2% 0,2%
34 32 Citroen 14 73 -68,9% -46,7% 0,1% 0,2%
35 36 Iveco 12 29 -29,4% -9,4% 0,1% 0,1%
35 35 Jaguar 12 46 9,1% 43,8% 0,1% 0,1%
36 41 MG 9 13 125,0% 30,0% 0,1% 0,0%
36 39 Chrysler 9 15 -10,0% -42,3% 0,1% 0,0%
36 37 Alfa Romeo 9 24 -65,4% -66,7% 0,1% 0,1%
37 40 Aston Martin 4 14 300,0% 27,3% 0,0% 0,0%
38 38 Maserati 3 16 -70,0% -20,0% 0,0% 0,0%
38 42 Bentley 3 10 -25,0% -28,6% 0,0% 0,0%
39 43 Lamborghini 2 4 -33,3% -33,3% 0,0% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Toyota 1.851 5.921 -0,9% 14,8% 16,2% 18,2%
2 2 GM 1.151 3.642 20,8% 24,0% 10,0% 11,2%
3 4 Ford 1.090 3.073 -9,3% -6,6% 9,5% 9,5%
4 3 Hyundai-Kia 1.061 3.077 -4,9% 0,2% 9,3% 9,5%
5 7 Mitsubishi 995 2.342 5,6% 10,9% 8,7% 7,2%
6 6 Volkswagen 878 2.421 11,8% 6,2% 7,7% 7,5%
7 5 Mazda 855 2.447 18,4% 23,8% 7,5% 7,5%
8 8 Renault-Nissan 742 2.205 7,5% 4,7% 6,5% 6,8%
9 9 Suzuki 504 1.139 -1,4% -22,6% 4,4% 3,5%
10 10 Honda 434 1.042 18,3% 8,9% 3,8% 3,2%
11 11 FCA 318 867 13,2% 16,5% 2,8% 2,7%
12 13 Mercedes Daimler 261 673 26,7% 15,4% 2,3% 2,1%
13 14 Isuzu Motors 257 660 24,8% 26,9% 2,2% 2,0%
14 16 Fuji Heavy Industries 239 527 29,9% 8,4% 2,1% 1,6%
15 12 BMW 229 689 5,0% -1,4% 2,0% 2,1%
16 15 Mahindra Group 201 585 11,7% 17,5% 1,8% 1,8%
17 17 Tata 138 364 39,4% 20,9% 1,2% 1,1%
18 18 PSA 81 318 -50,6% -28,9% 0,7% 1,0%
19 20 BAIC 51 134 88,9% 63,4% 0,4% 0,4%
20 19 Great Wall Motors 40 157 -63,6% -43,1% 0,3% 0,5%
21 21 Geely Group 33 115 -64,1% -44,7% 0,3% 0,4%
22 22 Chery Automobile 31 61 34,8% 13,0% 0,3% 0,2%
23 24 SAIC 9 13 125,0% 30,0% 0,1% 0,0%
24 23 Aston Martin 4 14 300,0% 27,3% 0,0% 0,0%

Rank Rank Q1 Model Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 3 Toyota Hilux 548 1.299 8,5% 15,4% 4,7% 3,9%
2 2 Ford Ranger 514 1.312 -5,9% 12,0% 4,4% 4,0%
3 7 Holden Colorado 346 764 106,0% 57,5% 2,9% 2,3%
4 1 Toyota Corolla 291 1.385 -28,7% -3,9% 2,5% 4,2%
5 12 Mitsubishi Triton 287 592 82,8% 78,3% 2,4% 1,8%
6 6 Nissan Navara 280 800 3,7% -3,4% 2,4% 2,4%
7 13 Suzuki Swift 274 590 -4,5% -24,5% 2,3% 1,8%
8 14 Toyota Hiace 249 580 10,7% 8,2% 2,1% 1,8%
9 11 Honda Jazz 238 615 138,0% 116,9% 2,0% 1,9%
10 10 Mazda CX-5 233 619 6,9% -1,7% 2,0% 1,9%
11 21 Mitsubishi Outlander 225 461 -6,6% 2,4% 1,9% 1,4%
12 4 Toyota RAV4 214 852 25,9% 85,2% 1,8% 2,6%
13 9 Toyota Yaris 206 657 45,1% 36,0% 1,8% 2,0%
14 5 Holden Commodore 195 844 -20,4% 26,9% 1,7% 2,6%
15 8 Mazda3 193 704 28,7% 28,0% 1,6% 2,1%
16 18 Hyundai Santa fe 183 495 10,9% -2,0% 1,6% 1,5%
17 20 Holden Captiva 181 502 20,7% -13,1% 1,5% 1,5%
17 16 Volkswagen Golf 181 462 -4,7% -22,5% 1,5% 1,4%
18 22 Nissan X-Trail 180 450 164,6% 141,2% 1,5% 1,4%
19 15 Hyundai ix35 175 579 -11,2% 18,9% 1,5% 1,8%
20 19 Mazda2 174 494 110,7% 118,1% 1,5% 1,5%
21 25 Isuzu D-Max 160 384 63,3% 30,6% 1,4% 1,2%
22 21 Nissan Qashqai 137 461 15,1% 12,4% 1,2% 1,4%
23 31 Mazda BT-50 123 319 13,9% 6,3% 1,0% 1,0%
23 29 Honda CR-V 123 263 -5,4% -0,5% 1,0% 0,8%
24 32 Mitsubishi Lancer 117 257 -46,8% -54,8% 1,0% 0,8%
25 30 Ford Transit 115 281 104,0% 81,7% 1,0% 0,9%

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