New Zealand 2024. Car Market Decreases By Double-Digits In January (-12.0%)

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New Zealand Vehicles Market falls by double-digits at the start of 2024. Total sales leading up to January reach 8,110 units (-12.0%). Great Wall booms 33 spots ranking in 9h spot.

Market Trend and Outlook

New Zealand’s Auto Market in January, although showing some traits of recovery, totalled 8,110 new sales (-12.0%).

Looking at cumulative data up to January 2024 brand-wise, Toyota reports 1,632 sales (+6.9%), Mitsubishi -up 1 spot- in 2nd with 1,142 registrations (+16.5%), followed by Kia -down 1 spot- with 826 units sold (-45.0%) and Suzuki -up 1 spot- with 538 total sales (-5.9%).

Ford gains 3 spots ranking into 5th place with 443 sales (+38.0%), followed by Nissan -up 5 spots- at 368 (+44.3%), Honda 348 (+2.1%), and Mazda -up 1 spot- with 318 sales (+2.9%).

Great Wall gains 33 spots ranking into 9th position with 297 sales. Hyundai -down 6 spots- closes the top 10 with 292 car registrations (-51.3%).

Looking at specific models the Toyota RAV4 is still the best seller rising 60.4% in year-on-year sales, followed by the MG4 up 59 spots in the rankings.

Medium-Term Market Trend

New Zealand’s car passenger sales in the past decade have shown signs of a healthy market, growing for 9 consecutive years. From 2010 to 2019 the market doubled, moving from 80,453 in 2010 to 160,878 sales by the end of 2019.

The arrival of the pandemic slowed down car passenger sales in New Zealand, falling 25.7% to 119,579 new registrations.

The pandemic wasn’t enough to stop the uptrend accumulated in the past decade, in fact, 2021 reported a 31.6% growth in new car registrations with 2022 continuing the uptrend and reaching 116,451 cumulative sales (+3.8%). Although the market grew in 2022, it did so at a slower pace. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and the Governments push towards Evs.

New Zealand’s Auto Market in 2023, although showing some traits of recovery, reached 111.903 registration (-4.0%).

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

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