Oman: car market hit a new all-time record in 2013. Ford the fastest growing brand.

Accordingly with data collected by focus2move through local operators and press, 2013 was again a year of records for Sultanate of Oman as the evolving and ever expanding automotive business is one of the many changes happening in Sultanate of Oman’s business. Following the crucial step done in 2012 when the market hit for the first time the 200k sales, in 2013 the growing speed was smooth and the year ended at 217.028 sales, reporting an increase of “only” 5.3% from the previous year when sales boomed 22%. The last was the fourth annual all-time sales record in a row.

On top of brands ranking there were no surprises, with Toyota first with market share oscillating around 50%. However, last year Toyota sold few units less than in 2012, breaking a series of many growing years.

Nissan in second has lost share in the second half, following a roaring first, while Hyundai, third with share in the range of 10% was almost stable across the year. Behind Kia in fourth, Lexus was the leader of the rich premium segment selling 6.2k with a share of 2.9%.

Ford was the fastest growing brand advancing in 7th place (8th in December), up 2 spots, with 3k and 1.4% of share. The first Chinese brand was Geely, ranked 16th with share of 0.6%.

In the table below, the Top 15 Brands ranking:

Rank Dec

Rank 2013

Rank 2012

Brand

Dec ’13

Sales 2013

Share H1 2013

Q3 2013

Q4 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Toyota

9.633

107.128

50,8%

47,0%

48,9%

54,5%

49,8%

49,4%

2

2

2

Nissan

2.144

32.338

17,2%

12,7%

12,4%

12,3%

11,1%

14,9%

3

3

3

Hyundai

1.950

20.776

9,1%

10,0%

10,2%

10,2%

10,1%

9,6%

4

4

4

Kia

1.485

14.897

5,4%

9,8%

7,0%

0,9%

7,7%

6,9%

5

5

5

Lexus

483

6.276

3,1%

2,7%

2,7%

2,7%

2,5%

2,9%

9

6

6

Isuzu

288

3.638

1,8%

1,6%

1,6%

1,6%

1,5%

1,7%

8

7

10

Ford

341

3.058

1,1%

1,6%

1,8%

1,8%

1,8%

1,4%

7

8

8

Fuso

370

2.703

1,4%

0,8%

1,3%

1,8%

1,9%

1,2%

6

9

9

Chevrolet

384

2.699

0,8%

1,5%

1,9%

1,9%

2,0%

1,2%

10

10

7

Mitsubishi

200

2.435

1,1%

1,1%

1,1%

1,1%

1,0%

1,1%

11

11

11

Honda

190

2.172

0,9%

1,1%

1,0%

1,0%

1,0%

1,0%

13

12

13

Mazda

164

1.845

0,8%

0,9%

0,9%

0,9%

0,8%

0,9%

12

13

14

Jeep

188

1.757

0,6%

1,1%

1,0%

1,0%

1,0%

0,8%

15

14

12

Suzuki

160

1.706

0,7%

0,9%

0,9%

0,9%

0,8%

0,8%

18

15

15

Renault

125

1.452

0,6%

0,7%

0,7%

0,7%

0,6%

0,7%

In the table below, the best-selling 25 models ranking:

Rank Dec

Rank 2013

Model

Dec ’13

Sales 2013

H1 2013

Q3 2013

Q4 2013

Dec 2013

Share 2013

Share 2012

1

1

Toyota Hilux

2.347

27.530

12,3%

12,4%

12,0%

12,0%

12,3%

7,3%

3

2

Toyota Land Cruiser P/U

1.353

18.610

9,6%

7,2%

6,9%

6,9%

8,3%

4,4%

2

3

Toyota Prado

1.654

18.262

7,6%

8,8%

8,4%

8,4%

8,1%

3,6%

4

4

Toyota Land Cruiser

1.118

15.588

8,1%

5,9%

5,7%

5,7%

6,9%

4,3%

5

5

Nissan D22

975

10.459

4,2%

5,2%

5,0%

5,0%

4,7%

1,4%

6

6

Toyota Hiace

751

7.793

3,0%

4,0%

3,8%

3,8%

3,5%

1,4%

7

7

Toyota Corolla

576

6.903

3,2%

3,1%

2,9%

2,9%

3,1%

1,7%

15

8

Nissan Sunny

318

5.816

3,6%

1,7%

1,6%

1,6%

2,6%

0,6%

8

9

Hyundai Elantra

524

5.713

2,4%

2,8%

2,7%

2,7%

2,5%

1,0%

9

10

Nissan Patrol

506

5.368

2,1%

2,7%

2,6%

2,6%

2,4%

0,8%

10

11

Toyota Camry

447

4.812

2,0%

2,4%

2,3%

2,3%

2,1%

1,2%

11

12

Lexus LX

371

4.434

2,0%

2,0%

1,9%

1,9%

2,0%

0,9%

12

13

Nissan Altima

370

4.027

1,7%

2,0%

1,9%

1,9%

1,8%

0,6%

14

14

Hyundai Accent

338

3.724

1,6%

1,8%

1,7%

1,7%

1,7%

0,9%

13

15

Hyundai Santa fe

354

3.421

1,2%

1,9%

1,8%

1,8%

1,5%

0,5%

16

16

Kia Cerato

311

3.356

1,4%

1,6%

1,6%

1,6%

1,5%

0,9%

18

17

Kia Sportage

296

3.038

1,2%

1,6%

1,5%

1,5%

1,4%

0,7%

19

18

Hyundai Tucson

272

2.922

1,2%

1,4%

1,4%

1,4%

1,3%

0,6%

23

19

Nissan Navara

220

2.653

1,2%

1,2%

1,1%

1,1%

1,2%

0,4%

22

20

Toyota Fortuner

221

2.571

1,1%

1,2%

1,1%

1,1%

1,1%

0,5%

20

21

Kia Rio

264

2.561

0,9%

1,4%

1,3%

1,3%

1,1%

0,6%

17

22

Nissan Pathfinder

297

2.442

0,6%

1,6%

1,5%

1,5%

1,1%

0,3%

21

24

Hyundai Sonata

222

2.199

0,8%

1,2%

1,1%

1,1%

1,0%

0,6%

26

25

Isuzu NPR

202

2.193

0,9%

1,1%

1,0%

1,0%

1,0%

0,5%

(192)

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