Opel. A loser paid as a gold mine

Opel Opel

Opel Global Performance has been negative in the last sixth years with the fail of any ideas to expand distribution outside of Europe, a part some success in Africa. The marriage with PSA is a great deal, for GM.

In the period 2010-2016 Opel has lost 25.000 annual sales performing a Compound annual growth rate (C.A.G.R) of -2.1%, while the industry CAGR in the period was +4.6%.

In this period, this brand has lost 4 steps within the Global Car Brands Ranking landing in the 22nd place.

Sales split at regional level confirmed in the 2016 the brand sold basically just in Europe, counting the 97.8% of total sales (it was 98.8% in the 2010) with Africa representing 1.3% (from 0.6%).

In our report we figure out this brand’s sales data in 75 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was UK (obviously under the name Vauxhall) with 24.7% of global sales share (from 23.1% in the 2010), ahead of Germany with 21.6% (from 20.9%), Italy with 8.4%, Spain with 8.3% and France with 6.4%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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