Paraguay car market dropped 22% in Q1 2013. Kia was market leader.

The market confirmed in the first quarter 2013 the robust decline posted in the previous quarter performing in line with forecast. Light passenger vehicles sold in Paraguay in March 2013 were 1.539, down 37.3% from last year and posting the sixth year-on-year decline in a row. First quarter 2013 sales were 6.793, down 22.9%.

Giving a look at the best brands performance:

Kia was the market leader, selling 217 units with a share of 14.1%. Year-to-date March sales were 651 with a share of 14.1%. Kia held 2 models in the top 10, with the Rio in 2nd position.

Hyundai was 2nd selling180 units with a share of 11.7%. Year-to-date sales were 540 with a share of 11.7%. Hyundai held 2 models in the top 10, with the Tucson in 8th position.

Volkswagen climbed to the 3rd position, selling 148 units with a share of 9.6%. Year-to-date sales were 444 with a share of 9.6%. Volkswagen held 2 models in the top 10, with the Amarok in 6th position.

Toyota fell to the 4th position, selling 140 units with a share of 9.1%. Year-to-date sales were 419 with a share of 9.1%. The best-selling model was the Hilux in 1st position.

Chevrolet was 5th selling 131 units with a share of 8.5%. Year-to-date March sales were 393 with a share of 8.5%. The top model was the S10 in 3rd position.

In the table below, the best 25 brands, ranked for year-to-date position:

Rank YTD

Brand

Mar ’13

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar 2013

Ytd M 2013

1

Kia

217

651

23,4%

12,1%

15,6%

14,1%

14,1%

14,1%

2

Hyundai

180

540

15,2%

15,6%

11,0%

11,7%

11,7%

11,7%

3

Volkswagen

148

444

4,0%

8,2%

10,0%

9,6%

9,6%

9,6%

4

Toyota

140

419

20,3%

11,6%

14,9%

9,1%

9,1%

9,1%

5

Chevrolet

131

393

7,0%

6,0%

6,5%

8,5%

8,5%

8,5%

6

Fiat

86

258

3,1%

5,8%

4,9%

5,6%

5,6%

5,6%

7

Isuzu

78

234

2,1%

10,4%

2,1%

5,1%

5,1%

5,1%

8

Ford

49

147

1,0%

0,7%

0,7%

3,2%

3,2%

3,2%

9

OTHERS

49

146

0,0%

1,4%

0,9%

3,2%

3,2%

3,2%

10

Nissan

41

123

8,2%

7,4%

5,9%

2,7%

2,7%

2,7%

11

SsangYong

39

117

0,9%

1,1%

1,2%

2,5%

2,5%

2,5%

12

Mahindra

36

107

0,9%

2,1%

0,0%

2,3%

2,3%

2,3%

13

Mercedes

33

100

1,8%

1,2%

2,5%

2,2%

2,2%

2,2%

14

Haima

33

99

0,0%

0,0%

0,0%

2,2%

2,1%

2,2%

15

Suzuki

30

91

1,8%

2,3%

1,4%

2,0%

2,0%

2,0%

16

ChangAn

29

88

0,1%

0,4%

3,0%

1,9%

1,9%

1,9%

17

Foton

26

79

0,3%

1,1%

0,7%

1,7%

1,7%

1,7%

18

BMW

25

74

1,1%

1,2%

1,6%

1,6%

1,6%

1,6%

19

Audi

22

67

0,8%

0,5%

1,1%

1,5%

1,4%

1,5%

20

Great Wall

22

65

1,2%

0,8%

1,4%

1,4%

1,4%

1,4%

21

Higer

19

57

0,1%

0,2%

1,7%

1,2%

1,2%

1,2%

22

Mitsubishi

14

41

0,5%

0,7%

0,7%

0,9%

0,9%

0,9%

23

Changhe

13

40

0,0%

0,0%

0,0%

0,9%

0,9%

0,9%

24

JMC

12

37

0,2%

0,6%

1,3%

0,8%

0,8%

0,8%

25

Renault

11

32

2,3%

0,9%

1,4%

0,7%

0,7%

0,7%

Looking at the best-selling models, we got only few data, regarding the top of the list.

The best-selling model was the Hilux that sold 106 units with a share of 6.9%. Year-to-date sales were 319.

The Rio was 2nd, up 1 spot from the 2012, selling 103 units with a share of 6.7%, followed by the Chevrolet S10 in 3rd, up 8 spots from the 2012, with 88 sales and a share of 5.7%.

The Picanto was 4th, selling 81 models with a share of 5.3%, followed by the Isuzu Pick-up in 78 with 78 sales and a share of 5.1%.

In the table below, the top 10 models, ranked for 2012 position:

Rank Mar

Rank 2012

Model

Mar ’13

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Mar 2013

YTD M 2013

1

1

Toyota Hilux

             106

               319

8,8%

11,5%

6,9%

6,9%

6,9%

2

3

Kia Rio

             103

               309

2,9%

4,9%

6,7%

6,7%

6,7%

3

11

Chevrolet S10

               88

               264

1,9%

3,9%

5,7%

5,7%

5,7%

4

4

Kia Picanto

               81

               244

1,5%

12,8%

5,3%

5,3%

5,3%

5

5

Isuzu Pick-up

               78

               234

10,7%

2,1%

5,1%

5,1%

5,1%

6

14

Volkswagen Amarok

               53

               160

0,0%

0,0%

3,5%

3,5%

3,5%

7

15

Volkswagen Saveiro

               40

               120

0,0%

0,0%

2,6%

2,6%

2,6%

8

6

Hyundai Tucson

               36

               107

3,7%

3,5%

2,3%

2,3%

2,3%

9

15

Mahindra Pick Up

               36

               107

0,0%

0,0%

2,3%

2,3%

2,3%

10

9

Hyundai Santa Fe

               32

                 96

3,2%

4,0%

2,1%

2,1%

2,1%

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This report was written by Camilla.

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