Paraguay car market slipped 1% in 2012. Chevrolet collapsed.

Last quarter 2012 was really negative for the car market in Paraguay and the full year sales declined at 28.887, down 1.7% from the previous year, when the market hit the new all-time record. As anticipated by our previous report, the car market in the first nine months of 2012 was outperforming considering the negative economic environment with all factors declining. Unfortunately, our foreseen was correct and the market dropped in the fourth quarter, ending the year below the previous.

2013 forecast are negative again, in spite of the second half could deserve positive data with the full year forecast in the range of -5%-0%.

Looking at the top brands performance, the main 2012 fact was the Chevrolet collapse. The American brand, always very strong in this market was second in the 2011 with 3.962 sales and a share of 13.5%. Last year sales dropped at 1.996 with a share of 6.9% and Chevrolet was outpaced by four competitors.

Kia confirmed its leadership, selling 4.553 vehicles with a share of 15.8%, up 1.3 points from last year in spite of a struggling second half. The Picanto was the top seller in the Q4 2012.

Hyundai advanced in second place with 3.946 sales and a share of 13.7%, up 3.2 points from last year. The best-selling model was the Tucson in 6th while others three models were in the Top 10.

Toyota was 3rd, with 3.885 sales and a share of 13.5%, up 4.0 points from the previous year. In the Q4, Toyota outpaced Hyundai and was very near to Kia, challenging the market leadership. Hilux confirmed its market leadership.

Nissan was 4th, up 2 spots, with 2.328 sales and a share of 8.1%, up 0.3 points from 2011. The Frontier was the second best-selling model.

Volkswagen was 5th, with 2.204 units and a share of 7.6%, down 0.3 points from the previous year. The Gol was the 6th top model in the market.

In the table below, the best 25 brands, ranked for year-to-date position:

Rank

Brand

2011

2012

2011

I Half

Q3

Q4

2012

1

Kia

4.271

4.553

14,5%

17,7%

12,1%

15,6%

15,8%

2

Hyundai

3.080

3.946

10,5%

13,8%

15,6%

11,0%

13,7%

3

Toyota

2.780

3.885

9,5%

13,8%

11,6%

14,9%

13,5%

4

Nissan

2.278

2.328

7,8%

9,4%

7,4%

5,9%

8,1%

5

Volkswagen

2.325

2.204

7,9%

6,3%

8,2%

10,0%

7,6%

6

Chevrolet

3.962

1.996

13,5%

7,6%

6,0%

6,5%

6,9%

7

Fiat

1.173

1.427

4,0%

4,5%

5,8%

4,9%

4,9%

8

Isuzu

1.088

1.181

3,7%

1,8%

10,4%

2,1%

4,1%

9

Suzuki

858

578

2,9%

2,1%

2,3%

1,4%

2,0%

10

Mercedes

579

555

2,0%

2,0%

1,2%

2,5%

1,9%

11

Jeep

250

442

0,9%

1,5%

1,3%

2,0%

1,5%

12

DFSK

351

432

1,2%

1,4%

1,5%

1,7%

1,5%

13

Renault

744

378

2,5%

1,5%

0,9%

1,4%

1,3%

14

BMW

376

350

1,3%

1,0%

1,2%

1,6%

1,2%

15

SsangYong

347

341

1,2%

1,2%

1,1%

1,2%

1,2%

16

Mahindra

350

329

1,2%

1,1%

2,1%

0,0%

1,1%

17

Mitsubishi

447

295

1,5%

1,3%

0,7%

0,7%

1,0%

18

Great Wall

423

277

1,4%

0,9%

0,8%

1,4%

1,0%

19

ChangAn

212

255

0,7%

0,2%

0,4%

3,0%

0,9%

20

Ford

550

243

1,9%

1,0%

0,7%

0,7%

0,8%

21

Audi

203

243

0,7%

0,9%

0,5%

1,1%

0,8%

22

Foton

121

208

0,4%

0,5%

1,1%

0,7%

0,7%

23

Higer

120

153

0,4%

0,2%

0,2%

1,7%

0,5%

24

Honda

121

144

0,4%

0,4%

0,7%

0,5%

0,5%

25

Peugeot

153

134

0,5%

0,3%

0,5%

0,8%

0,5%

Looking at the best-selling models, we got only few data, regarding the top of the list.

The best-selling model in the fourth quarter was the Kia Picanto, which jumped in fourth place in the year.

Toyota Hilux was 2nd in the last quarter, defending the leadership in the year, with 2.935, over 1.000 more than in the previous year.

Nissan Frontier was 2nd with 1.586 sales and a share of 5.5%, followed by the Kia Rio with 1.320 units.

In the table below, the top 10 models, ranked for 2012 position:

Rank

Model

2011

2012

2011

I Half

Q3

Q4

2012

1

Toyota Hilux

1.913

2.935

6,5%

10,3%

8,8%

11,5%

10,2%

2

Nissan Frontier

1.473

1.586

5,0%

6,2%

5,3%

4,1%

5,5%

3

Kia Rio

1.525

1.320

5,2%

5,2%

2,9%

4,9%

4,6%

4

Kia Picanto

 

1.181

 

1,6%

1,5%

12,8%

4,1%

5

Isuzu Pick-up

1.088

1.181

3,7%

1,6%

10,7%

2,1%

4,1%

6

Hyundai Tucson

882

1.112

3,0%

4,1%

3,7%

3,5%

3,8%

7

Volkswagen Gol

1.140

942

3,9%

3,0%

2,7%

4,6%

3,3%

8

Hyundai i10

 

904

 

1,4%

7,4%

2,1%

3,1%

9

Hyundai Accent

 

841

 

3,5%

3,9%

0,4%

2,9%

10

Hyundai Santa Fe

765

820

2,6%

2,1%

3,2%

4,0%

2,8%

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