Peugeot in 2017 is underperforming the industry

Peugeot Global Performance

Peugeot Global Performance in the first nine months of the 2017 has been flat, keeping to lose market share as already done in the last sixth years. Strong sales in East Europe, CIS Market and Latin America. The 208 is the best-selling model.

Following the negative medium terms performance with sales at global level declined in the last sixth years by 4.8%, in the first nine months of the 2017 Peugeot has been almost stable, with 1.525.091 sales, up a mere 0.3%.

At regional level, top performance has been reached in the CIS and in East Europe (including Turkey) with sales up respectively 32.5% and 12.8%. Very positive the +14.9% scored in the Latin America (from Mexico to Argentina) while deep lost had been reported in North Africa (-34.1%), in the GCC area (-27.5%) and in the Pacific area (including Australia) (-18.1%).

At model wise, the top model was again the 208 with 232.000 sales (-4.4%) followed by the 2008 with 170.000 (-3.2%) and the 308 with 143.000 (-17.7%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Peugeot Global Performance Report

In the period 2010-2016 Peugeot global sales had been disappointing, losing over 100.000 units, from 2.12 million in the 2010 to 2.02 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -4.8% compared with a global sector CAGR of + 4.2%.

In this period, Peugeot was stable in the global car brand ranking placing in 11th spot.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 53.9% of total sales (it was 55.3% in the 2010). However, sales in Asia have raised relevance actually counting 37.0% (from 32.5%), while Americans sales (the brand is not distributed in the North) declined further at 6.0% (from 9.0%).

In our report we figure out this brand sales in 106 different countries, with forecast up to the 2022.

On top of all countries in the 2016 there is France with 19.7% of global sales share (from 22.2% in the 2010), ahead of Iran with 18.3% (from 22.8%), China with 17.2% (from 7.3%), United kingdom with 6.5% and Spain with 5.4%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
8 8 CIS 1.605 2.121 1.807 5.533 32,5%
3 3 LatAm 35.428 31.252 37.648 104.328 14,9%
4 5 Europe East 6.522 10.952 9.092 26.566 12,8%
1 1 UE 299.798 308.153 242.693 850.644 5,6%
10 10 Asean 774 968 977 2.720 -1,4%
6 6 Africa 2.052 2.032 2.151 6.235 -4,1%
7 7 Levant 2.557 1.478 1.561 5.596 -4,4%
2 2 Asia 178.780 144.466 174.204 497.450 -8,4%
9 9 Pacific 965 746 1.470 3.181 -18,1%
11 11 GCC 770 474 719 1.963 -27,5%
5 4 Africa North 8.391 7.307 5.178 20.876 -34,1%
Total 537.641 509.950 477.500 1.525.091 0,3%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
1 1 Peugeot 208 81.830 81.454 69.513 232.797 -4,4%
2 2 Peugeot 2008 65.349 59.201 45.691 170.240 -3,2%
3 3 Peugeot 308 52.873 51.646 38.614 143.132 -17,7%
4 8 Peugeot 3008 45.984 54.072 42.662 142.717 69,1%
5 5 Peugeot Partner 40.926 39.786 31.808 112.521 6,4%
6 4 Peugeot 405 38.923 28.602 38.714 106.239 -5,0%
7 6 Peugeot Pars 30.258 27.657 30.167 88.082 -3,9%
8 7 Peugeot 206 sedan 30.154 23.495 20.624 74.273 -11,4%
9 18 Peugeot 206 20.088 15.668 21.368 57.124 279,9%
10 12 Peugeot 108 17.891 15.419 13.097 46.407 -12,2%

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