Peugeot. Disappointing global sales performance raises questions on acquisitions

Peugeot Global Performance

Peugeot Global Performance in last years had been disappointing with CAGR over 8 points below the industry. Growth in China and recovery on Iran market have avoided harsh decline in volumes and profit.

In the period 2010-2016 Peugeot global sales had been disappointing, losing over 100.000 units, from 2.12 million in the 2010 to 2.02 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -4.8% compared with a global sector CAGR of + 4.2%.

In this period, Peugeot was stable in the global car brand ranking placing in 11th spot.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 53.9% of total sales (it was 55.3% in the 2010). However, sales in Asia have raised relevance actually counting 37.0% (from 32.5%), while Americans sales (the brand is not distributed in the North) declined further at 6.0% (from 9.0%).

In our report we figure out this brand sales in 106 different countries, with forecast up to the 2022.

On top of all countries in the 2016 there is France with 19.7% of global sales share (from 22.2% in the 2010), ahead of Iran with 18.3% (from 22.8%), China with 17.2% (from 7.3%), United kingdom with 6.5% and Spain with 5.4%.

In the research, we report sales for each model in each country from 2010 to 2016.

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