Peugeot. 2017 global sales are again below the industry

Peugeot Global Performance

Peugeot Global Performance in the first eight months of the 2017 has been flat, keeping to lose market share as already done in the last sixth years. Strong sales in East Europe, CIS Market and Latin America. The 208 is the best-selling model.

Following the negative medium terms performance with sales at global level declined in the last sixth years by 4.8%, in the first eight months of the 2017 Peugeot has been almost stable, with 1.35 million sales, up a mere 0.3%.

At regional level, top performance has been reached in the CIS and in East Europe (including Turkey) with sales up respectively 33.2% and 15.7%. Very positive the +14.8% scored in the Latin America (from Mexico to Argentina) while deep lost had been reported in North Africa (-36.5%), in the GCC area (-31.8%) and in the Pacific area (including Australia) (-26.6%).

At model wise, the top model was again the 208 with 203.000 sales (-5.4%) followed by the 2008 with 151.000 (-2.1%) and the 308 with 128.000 (-16.9%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Peugeot Global Performance Report

In the period 2010-2016 Peugeot global sales had been disappointing, losing over 100.000 units, from 2.12 million in the 2010 to 2.02 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of -4.8% compared with a global sector CAGR of + 4.2%.

In this period, Peugeot was stable in the global car brand ranking placing in 11th spot.

Sales split at regional level confirmed in the 2016 the supremacy of the European counting the 53.9% of total sales (it was 55.3% in the 2010). However, sales in Asia have raised relevance actually counting 37.0% (from 32.5%), while Americans sales (the brand is not distributed in the North) declined further at 6.0% (from 9.0%).

In our report we figure out this brand sales in 106 different countries, with forecast up to the 2022.

On top of all countries in the 2016 there is France with 19.7% of global sales share (from 22.2% in the 2010), ahead of Iran with 18.3% (from 22.8%), China with 17.2% (from 7.3%), United kingdom with 6.5% and Spain with 5.4%.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
8 CIS 1.622 2.148 585 613 4.968 33,2%
4 Europe East 6.522 10.952 3.014 3.334 23.822 15,7%
3 LatAm 35.428 31.252 12.051 13.059 91.790 14,8%
1 UE 297.790 307.358 84.090 61.649 750.887 5,6%
6 Africa 2.053 2.034 714 708 5.509 -5,0%
7 Levant 2.557 1.478 549 431 5.015 -5,4%
2 Asia 179.907 145.886 54.237 67.065 447.095 -8,0%
10 Asean 777 965 260 250 2.253 -11,1%
9 Pacific 965 746 240 645 2.596 -26,6%
11 GCC 790 454 290 168 1.702 -31,8%
5 Africa North 8.391 7.299 1.917 1.208 18.815 -36,5%
Total 536.802 510.573 157.947 149.130 1.354.452 0,3%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Peugeot 208 203.652 18.255 -5,4% -14,9%
2 2 Peugeot 2008 151.771 11.983 -2,1% -21,5%
3 3 Peugeot 308 128.833 10.374 -16,9% -17,6%
4 8 Peugeot 3008 126.265 10.774 68,2% 45,9%
5 4 Peugeot 405 95.420 14.286 -6,2% 0,0%
6 5 Peugeot Partner 93.951 8.252 7,2% -18,4%
7 7 Peugeot Pars 79.477 11.468 -5,0% 0,0%
8 6 Peugeot 206 sedan 75.683 13.540 4,5% 0,0%
9 10 Peugeot 301 42.724 4.709 -35,3% -35,6%
10 18 Peugeot 206 41.419 175,5%

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