Flash Reports

Philippines 2012 Car Market hit new all-time record sales.

Thanks to a strong fourth quarter, the Philippines car market ended the year with 171.248 sales, growing 20.9% from 2011, when the market dropped 15.9% from the previous year. Considering the low circulating park the potential of this market is still unexpressed and we project it doubling volume in the next 5 years.

Looking at the best brands performance:

Toyota dominates this market as almost all the South Asian markets. In 2012 it sold 65.396 vehicles with a share of 35.6% almost stable across the entire year. Of course, Toyota placed many models in top ranking, with Vios and Innova overall.

Mitsubishi was 2nd, with 34.915 units and a share of 19.0%, thanks to a strong fourth quarter when posted a share of 21.8%.

Hyundai in 3rd sold 21.996 units with a share of 12.0%, closing the year weak, with a December share at 8.7%.

Isuzu was 4th, outpacing Honda, with 11.759 units and a share of 6.4%, with last quarter share at 5.7%.

Honda was 5th, selling 11.396 units with a share of 6.2%, declined in the second half of the year due to low performance in Q4, when share was 5.7%.

Ford was 6th, with 10.902 units and a share of 5.9% and a good rush at the end of the year with December at 7.9% and Q4 at 6.6%.

In the table below, the Top 20 Brands:

Rank

Brand

Dec

2012

Q2

Q3

Dec

Q4

2012

1

Toyota

6506

65.396

35,4%

35,6%

37,5%

35,7%

35,6%

2

Mitsubishi

3364

34.915

17,4%

17,8%

19,4%

21,8%

19,0%

3

Hyundai

1505

21.996

12,1%

12,7%

8,7%

11,4%

12,0%

4

Isuzu

1043

11.759

6,7%

6,0%

6,0%

5,7%

6,4%

5

Honda

1216

11.396

6,2%

7,4%

7,0%

5,3%

6,2%

6

Ford

1368

10.902

5,9%

5,8%

7,9%

6,6%

5,9%

7

Kia

753

7.527

4,2%

3,8%

4,3%

4,0%

4,1%

8

Nissan

533

6.404

4,4%

3,7%

3,1%

2,4%

3,5%

9

Suzuki

304

4.501

2,6%

2,5%

1,8%

2,2%

2,4%

10

Chevrolet

343

3.328

1,9%

1,3%

2,0%

2,4%

1,8%

11

Mazda

85

1.523

1,0%

0,9%

0,5%

0,5%

0,8%

12

Subaru

95

1.310

0,7%

1,0%

0,5%

0,5%

0,7%

13

Mercedes

76

801

0,3%

0,4%

0,4%

0,7%

0,4%

14

BMW

80

673

0,4%

0,4%

0,5%

0,3%

0,4%

15

Audi

20

335

0,2%

0,2%

0,1%

0,1%

0,2%

16

Lexus

22

309

0,2%

0,2%

0,1%

0,1%

0,2%

17

Volvo

10

204

0,1%

0,1%

0,1%

0,2%

0,1%

18

Mini

18

174

0,1%

0,1%

0,1%

0,1%

0,1%

19

Jeep

5

109

0,1%

0,1%

0,0%

0,0%

0,1%

20

Chrysler

5

106

0,1%

0,1%

0,0%

0,0%

0,1%

As far as top models, we have not yet full 2012 data and report the year-to-date September ranking.

The Toyota Vios was the market leader, with 1.250 units and a share of 9.8%. Year-to-date sales were 12.068 with a share of 10.3%.

Toyota Innova was 2nd with 1.021 sales and a share of 8.0%, followed by the Mitsubishi Montenero S. with 943 units and a share of 7.4%.

In 4th another Toyota, the Fortuner, that sold 733 units with a share of 5.7%, followed by the Hyundai Accent (8th year-to-date) with 502 units and a share of 3.9%. Isuzu Crosswind was 6th, with 483 units and a share of 3.8%.

In 7th the Hiace (10th year-to-date), that sold 479 units for a share of 3.8%, followed by Mitsubishi Adventure (6th year-to date) with 450 sales and a share of 3.5%.

In the table below the Top 30 models ranked for year-to-date position:

Rank Ytd

Model

Sep

Ytd Sep

Q1

Q2

Sep

Q3

Ytd Sep

1

Toyota Vios

1.250

12.068

9,9%

10,2%

9,8%

10,6%

10,3%

2

Toyota Innova

1.021

9.967

9,7%

8,5%

8,0%

7,4%

8,5%

3

Mitsubishi Montero S.

943

9.292

8,4%

7,5%

7,4%

7,9%

7,9%

4

Toyota Fortuner

733

8.186

6,9%

7,4%

5,7%

6,6%

7,0%

5

Toyota Avanza

439

4.793

4,1%

4,3%

3,4%

3,8%

4,1%

6

Mitsubishi Adventure

450

4.712

4,3%

4,5%

3,5%

3,3%

4,0%

7

Isuzu Crosswind

483

4.418

4,3%

3,6%

3,8%

3,5%

3,8%

8

Hyundai Accent

502

4.182

3,7%

3,9%

3,9%

3,1%

3,6%

9

Honda City

171

1.672

1,5%

1,4%

1,3%

1,3%

1,4%

10

Toyota Hiace

479

3.648

3,4%

2,7%

3,8%

3,3%

3,1%

11

Toyota Hilux

439

3.605

3,1%

2,4%

3,4%

3,8%

3,1%

12

Mitsubishi Strada

263

2.990

2,9%

2,6%

2,1%

2,1%

2,6%

13

Nissan Urvan

286

2.409

2,1%

2,2%

2,2%

1,9%

2,1%

14

Hyundai Tucson

331

2.234

1,7%

2,0%

2,6%

2,0%

1,9%

15

Ford Fiesta

189

2.117

1,8%

2,1%

1,5%

1,5%

1,8%

16

Isuzu D-Max

191

2.035

1,9%

1,8%

1,5%

1,6%

1,7%

17

Toyota Corolla Altis

214

1.994

1,4%

1,8%

1,7%

1,9%

1,7%

18

Hyundai Elantra

216

1.947

1,6%

1,8%

1,7%

1,6%

1,7%

19

Kia Rio

176

1.709

1,4%

1,4%

1,4%

1,5%

1,5%

20

Honda Civic

171

1.672

1,5%

1,4%

1,3%

1,3%

1,4%

21

Hyundai Grand Starex

207

1.666

1,2%

1,4%

1,6%

1,6%

1,4%

22

Nissan Navara

129

1.382

0,9%

1,3%

1,0%

1,3%

1,2%

23

Honda Jazz

155

1.294

0,9%

1,1%

1,2%

1,3%

1,1%

24

Honda CR-V

221

1.265

0,9%

0,7%

1,7%

1,6%

1,1%

25

Ford Everest

74

1.115

0,7%

1,0%

0,6%

1,2%

1,0%

26

Mitsubishi Lancer EX

319

1.097

0,3%

0,4%

2,5%

2,0%

0,9%

27

Hyundai Eon

211

931

0,0%

0,4%

1,7%

1,9%

0,8%

28

Suzuki Celerio

77

868

0,7%

0,7%

0,6%

0,8%

0,7%

29

Suzuki APV

85

866

0,8%

0,7%

0,7%

0,7%

0,7%

30

Ford Escape

66

846

0,7%

1,0%

0,5%

0,4%

0,7%

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