Poland: car market in May 2012 was up 6%. Skoda the leader.

Poland was the only country in the O.C.S.E area to have not suffered the 2008 global financial crisis and today it is further developing a strong economy based on R&D, high education and affordable manpower cost.

Poland is a witness of positive integration in the European community. The country is able to extensively use EU funds to create employment, develop infrastructures and attract global direct investments. To verify this, we recommend visiting Krakow, the beautiful 750.000 citizen’s catholic city: you would walk between an historic center, included in the UNESCO World Heritage List, and the future, with high tech buildings like the Life Science Park, a start-up incubator center, or the European Institute of Innovation & Technology.

The Poland GDP is growing faster than EU in average. Since 2008, Poland GDP was 5.1%, 1.6%, 3.9%, 4.3% and for 2012 is estimated at 2.7% (Data for Europe are: 0.4%, -4.4%, 2.0%, 1.8%, -0.3%).

The automotive sector, the second biggest industry in Poland, is largely depending by European trends, considering 90% of production is exported. However, considering the lower cost of Poland production output compared with Western Europe countries, the crisis is representing the opportunity to create further medium term development thanks to delocalization plans. The light vehicles production in 2011 was 946.000 units, down only 11.5% from 2008 all-time record.

In the 2011, Poland light passenger market at 320.000 units (277.000 car passengers plus 43.000 LCVs) was the world’s 31th, below the real market potential due to high used vehicle imports volume (volumes of this market are in our previuos report over Poland). Focus2move.com forecasts a rapidly market increase in the next years, with potential market volume above 750.000 new vehicles sales in 2020.

Looking at the first five months of 2012, the car passengers market at 125.799 was up 5.9% from last year. Skoda has reinforced its leadership with 16.238 units sold and 12.9% share, up 1.2 points of share from full year 2011. Toyota was the second, with 9.562 units and 7.6% share, up 0.8, while Volkswagen was third, with 9.562 units and 7.5% share, up 0.3.

Opel in fourth position was losing share, from 7.9% at 7.1%, as Ford in fifth (from 8.3% to 6.3%). Other losers are Renault, with a year to date share at 4.9%, down 1.1 and Fiat, at 4.8% share, down 1.6.

Other winners were Hyundai, at 5.6% share, up 0.5, Kia, at 5.2% share, up 0.6 and Dacia, at 3.2% share, up 1.4.

In the table below, the Top 20 Brands ranked by year-on year position:

Rank

Brand

May

Ytd May

2011

Jan

Feb

Mar

Apr

May

Ytd May

1

Skoda

3.192

16.238

11,7%

13,1%

13,6%

11,5%

13,3%

13,3%

12,9%

2

Toyota

1.642

9.562

6,8%

8,7%

7,2%

8,8%

6,3%

6,8%

7,6%

3

Volkswagen

1.999

9.407

7,2%

6,2%

7,8%

7,5%

7,7%

8,3%

7,5%

4

Opel

1.738

8.921

7,9%

8,5%

6,5%

6,5%

6,9%

7,2%

7,1%

5

Ford

1.422

7.946

8,3%

6,7%

5,2%

7,0%

6,6%

5,9%

6,3%

6

Hyundai

1.175

7.064

5,1%

6,1%

5,7%

5,6%

5,8%

4,9%

5,6%

7

Kia

1.310

6.563

4,6%

4,3%

6,4%

4,8%

5,2%

5,5%

5,2%

8

Renault

1.418

6.198

6,1%

4,7%

5,1%

4,0%

5,1%

5,9%

4,9%

9

Fiat

963

6.084

6,4%

6,3%

5,8%

3,7%

4,5%

4,0%

4,8%

10

Nissan

852

5.979

5,0%

5,4%

4,3%

5,5%

4,9%

3,5%

4,8%

11

Chevrolet

945

5.717

2,8%

5,2%

4,5%

4,4%

4,7%

3,9%

4,5%

12

Peugeot

1.159

5.061

4,0%

3,6%

4,4%

3,3%

4,2%

4,8%

4,0%

13

Citroen

961

4.736

3,8%

3,7%

3,5%

4,0%

3,6%

4,0%

3,8%

14

Dacia

802

4.044

1,8%

2,1%

2,9%

3,9%

3,7%

3,3%

3,2%

15

Suzuki

525

2.882

2,6%

2,3%

2,5%

2,4%

2,0%

2,2%

2,3%

16

Honda

631

2.623

2,4%

1,9%

1,7%

2,1%

2,2%

2,6%

2,1%

17

Mitsubishi

325

2.323

2,2%

2,2%

2,2%

2,0%

1,4%

1,4%

1,8%

18

Bmw

473

2.271

1,6%

1,2%

1,7%

2,1%

2,0%

2,0%

1,8%

19

Mercedes

545

2.256

1,8%

1,4%

1,5%

1,9%

1,8%

2,3%

1,8%

20

Volvo

416

2.127

1,8%

1,1%

1,7%

2,1%

1,7%

1,7%

1,7%

Looking at models, Skoda Octavia was the best selling model, with 6.6% market share, followed by Skoda Fabia at 4.1% and Opel Astra at 3.2%.

Chevrolet Aveo and Skoda Dusters were the fast growing models of this year. The new Fiat Panda was below the old model performance.

In the table below the Top 20 models (*) ranked for year to date position:

Rank

Model

Apr

YTD 2012

Apr

YTD 2012

2011 Ranking

1

Skoda Octavia

1.659

6.696

6,9%

6,6%

1

2

Skoda Fabia

1.035

4.212

4,3%

4,1%

2

3

Opel Astra

758

3.285

3,2%

3,2%

3

4

Toyota Yaris

539

2.950

2,3%

2,9%

6

5

Nissan Qashqai

630

2.732

2,6%

2,7%

8

6

Ford Focus

725

2.692

3,0%

2,6%

4

7

Chevrolet Aveo

454

2.251

1,9%

2,2%

22

8

Opel Corsa

417

2.147

1,7%

2,1%

11

9

Fiat Panda

469

2.107

2,0%

2,1%

5

10

Dacia Duster

621

2.101

2,6%

2,1%

28

11

Volkswagen Golf

439

2.082

1,8%

2,0%

9

12

Fiat Punto

370

2.032

1,5%

2,0%

7

13

Toyota Avensis

407

1.728

1,7%

1,7%

21

14

Hyundai ix35

347

1.688

1,5%

1,7%

32

15

Ford Fiesta

347

1.682

1,5%

1,7%

10

16

Kia Sportage

517

1.569

2,2%

1,5%

20

17

Renault Megane

381

1.461

1,6%

1,4%

15

18

Volkswagen Passat

309

1.400

1,3%

1,4%

12

19

Ford Mondeo

295

1.297

1,2%

1,3%

19

20

Volkswagen Polo

219

1.271

0,9%

1,2%

36

(*) source: www.bestsellingcarsblog.com

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