Flash Reports

Poland: Fiat says “ciao ciao!” while March 2014 Car Market boomed at best in a decade.

Car Market in Poland kept a fantastic momentum started few months ago and during the first quarter 2014 was one of the fastest growing market in the World. Accordingly with data released by Polski Zwiarek Przemyslu Motoryzacyjnego, in March 2014 the total Car Passengers sold in Poland have been 35.849, posting a wonderful 41.2% increase from last year, the best year-on-year performance in a decade. First quarter sales were 97.623, up a magnificent 29.0% from 2013.

Light Commercial Vehicle sales in March have been 4.014, up 24.4% from the previous year with first quarter cumulate sales at 10.450, up 8.3%.

On top of the sales list, Skoda performed very well with 5.279 retails and share flat at 14.7%, with Octavia market leader and Fabia in third place, Rapid in sixth and Superb in eight. Volkswagen in second struggled on keeping the market speed and, with 3.725 sales, has lost share at 10.4%, despite the outstanding Passat performance.

In third Toyota reduced the gap despite losing 0.2 points of share while Ford, in fourth gained 0.4 points.

Albeit always considered a domestic player, Fiat dropped in 16th place, down 3 spots from 2013, with only 718 retails and 2.0% of market share, down one-third from last year. It is hard to explain the Fiat decline in Poland, a country where Fiat is producing since 1973 and where it is produced the 500, defined by Fiat the “icon” of Italian style in the World. Just one years ago, the 1 million 500 produced has been celebrated with glamour.

But behind the appearance, the Fiat reality in Poland represents a real commercial disaster. Just in 2010, Fiat was the fourth brand with 7.3% of market share and 24k sales. In 2011 sales fell at 17.6k and share at 6.3% and in the following year the 12.6k sales were 4.6%. In 2013 Fiat sold 9.2k units with 3.1% of share, to drop at 2.0% in March 2014. As far as the Polish market is open to competition and consumer’s can choise between more products and services, Fiat decline is showing a structural weakness behind the “Italian Style”.

In the interactive tables below you can sort thru the Top brands and Best-selling model as you like:

Rank Mar
Rank Q1 2014
Brand
Mar
Q1 2014
Share 2013
Share Jan
Share Feb
Share Mar
Share Q1 2014
1 1 Skoda 5.279 14.274 12,6% 14,3% 14,7% 14,7% 14,6%
2 2 Volkswagen 3.725 10.814 9,0% 11,9% 11,1% 10,4% 11,1%
3 3 Toyota 3.114 9.153 8,1% 10,7% 8,9% 8,7% 9,4%
4 4 Ford 2.705 6.605 6,8% 5,5% 7,1% 7,5% 6,8%
5 5 Opel 2.357 6.585 6,5% 7,4% 6,4% 6,6% 6,7%
6 6 Kia 1.902 4.751 5,9% 5,2% 4,1% 5,3% 4,9%
7 8 Peugeot 1.834 4.535 4,3% 4,1% 4,6% 5,1% 4,6%
8 7 Hyundai 1.686 4.559 5,8% 5,2% 4,2% 4,7% 4,7%
9 9 Renault 1.545 4.507 5,2% 4,4% 5,1% 4,3% 4,6%
10 10 Dacia 1.524 4.012 3,7% 3,9% 4,1% 4,3% 4,1%
11 12 Nissan 1.392 3.128 3,7% 3,0% 2,7% 3,9% 3,2%
12 11 Citroen 1.390 3.426 3,0% 2,7% 3,9% 3,9% 3,5%
13 14 BMW 980 2.201 2,2% 1,7% 2,2% 2,7% 2,3%
14 15 Volvo 893 2.084 1,7% 0,9% 2,9% 2,5% 2,1%
15 16 Audi 883 2.040 1,9% 1,0% 2,6% 2,5% 2,1%
16 13 Fiat 718 2.204 3,2% 2,7% 2,2% 2,0% 2,3%
17 18 Honda 665 1.592 2,2% 1,0% 2,0% 1,9% 1,6%
18 20 Seat 473 1.436 0,7% 1,8% 1,4% 1,3% 1,5%
19 17 Mazda 465 1.745 1,5% 2,0% 2,1% 1,3% 1,8%
20 21 Suzuki 455 1.287 2,1% 1,3% 1,4% 1,3% 1,3%

Rank Mar
Rank Q1 2014
Model
mar-14
Q1 2014
Share Jan
Share Feb
Share Mar
Share Q1 2014
1 1 Skoda Octavia 1.783 4.569 3,6% 5,0% 5,0% 4,5%
2 4 Ford Focus 1.229 2.890 1,7% 3,4% 3,4% 2,9%
3 2 Skoda Fabia 1.175 3.200 3,2% 3,1% 3,3% 3,2%
4 12 Volkswagen Golf 948 1.859 1,4% 1,4% 2,6% 1,8%
5 5 Volkswagen Passat 909 2.648 2,5% 2,9% 2,5% 2,6%
6 6 Skoda Rapid 893 2.503 2,2% 2,8% 2,5% 2,5%
7 9 Toyota Yaris 806 2.107 2,1% 1,9% 2,2% 2,1%
8 13 Skoda Superb 772 1.750 1,0% 2,0% 2,2% 1,7%
9 8 Opel Corsa 764 2.153 2,5% 1,8% 2,1% 2,1%
10 14 Kia Cee’d 755 1.618 1,5% 1,2% 2,1% 1,6%
11 11 Opel Astra 727 1.937 1,9% 1,8% 2,0% 1,9%
12 3 Toyota Auris 718 2.893 3,4% 3,3% 2,0% 2,9%
13 15 Dacia Duster 662 1.523 1,3% 1,4% 1,8% 1,5%
14 26 Nissan Qashqai 636 1.166 0,7% 1,0% 1,8% 1,2%
15 17 Kia Sportage 618 1.438 1,4% 1,2% 1,7% 1,4%
16 10 Volkswagen Tiguan 593 2.080 1,5% 3,1% 1,7% 2,1%
17 18 Hyundai i30 517 1.429 1,6% 1,2% 1,4% 1,4%
18 21 Hyundai ix35 510 1.271 1,1% 1,3% 1,4% 1,3%
19 33 Toyota RAV4 506 921 0,7% 0,6% 1,4% 0,9%
20 25 Citroen Berlingo 500 1.183 0,7% 1,4% 1,4% 1,2%
21 27 Opel Insignia 494 1.127 0,8% 1,2% 1,4% 1,1%
22 22 Volvo XC60 484 1.255 0,6% 1,8% 1,4% 1,2%
23 19 Toyota Avensis 451 1.390 1,6% 1,3% 1,3% 1,4%
24 16 Renault Clio 445 1.440 1,6% 1,5% 1,2% 1,4%
25 23 Renault Megane 431 1.204 0,7% 1,7% 1,2% 1,2%
26 32 Honda CR-V 408 943 0,7% 1,0% 1,1% 0,9%
27 24 Ford Fiesta 392 1.188 1,3% 1,2% 1,1% 1,2%
27 38 Volkswagen Caddy 392 856 0,8% 0,6% 1,1% 0,9%
28 39 Ford Mondeo 380 845 0,5% 1,0% 1,1% 0,8%
29 41 Dacia Sandero 367 836 0,7% 0,8% 1,0% 0,8%
30 28 Hyundai i20 358 1.054 1,1% 1,0% 1,0% 1,0%

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