Poland Light Vehicle Sales fell down in Q1 2015

Poland Light Vehicle Sales Toyota-Yaris_2015

Poland Light Vehicle Sales fell down in Q1 albeit positive forecast. However the market is expected to a prompt recovery with the full year seen in black. Toyota Yaris gained the second place.

Country Outlook

After increasing 3.3% in 2014, recent indicators suggest that the Polish economy has remained strong during the first months of 2015. Industrial activity accelerated in February and, despite some moderation, the manufacturing PMI remained firmly entrenched in expansionary territory in March.

Meanwhile, the first round of presidential elections will take place on 10 May. Recent polls point to another mandate for the ruling Civic Platform (PO) party. Although President Komorowski’s approval ratings have deteriorated in recent months, he is still well ahead of Andrzej Duda, candidate for the opposition Law and Justice (PiS) party.

The outcome of the parliamentary election slated for the last quarter of the year is more uncertain. Although polls suggest that opposition PiS could get the largest share of votes, it is very unlikely that the party will have enough seats to rule alone, and it is still not clear which parties would be willing to form a governing coalition led by PiS.

Market Outlook

In March 2015 according to data released by Polish Automotive Industry Association, total new Car Passengers sold in Poland have been 33.601, down 6.3% compared with the correspondent month last year. Following the rapid development reported in the previous four years, first quarter 2015 started uncertain with both February and March Y.o.Y. figures negative.

Final First Quarter figures were 91.670, down 6.1% from Q1 2014 or 5.951 units. However, the full year forecast was unchanged at 335.000 units or +2.4% with expectation for a strong second quarter.

Competitive Arena

The first quarter was characterized by the harsh performance scored by the two market leaders, Skoda and Volkswagen, while several challengers gained terrain, with Toyota, Nissan and Opel overall. Skoda in first place sold 4.0.10 units in March (-24.0$) and12.308 (–13.8%) in the quarter, with share at 13.4%.

Volkswagen has lost the second place in the quarter albeit in March sales at 3.515 (-5.6%) were a bit better than in the previous. However Q1 sales were 8.782 (-18.8%) with share down at 9.6%, 1.1 point below the new second. This is Toyota that registered a total of 9.853 units in Q1  (+7.6%) with share up at 10.7%.

Behind, Opel improved quarterly sales by 22.2%, at 8.047 units, outpacing Ford (6.388 units, -3.3%) while the 6th there was Kia with 5.114 sales (+7.6%) and in 7th Nissan with 4.113 units (+31.5%) that overtook the twin Renault (7th with 4.025 units, -10.7%).

As far as the Groups ranking, the Q1 leader was obviously Volkswagen Group with 27.9% of market share, ahead of Renault-Nissan with 12.9% and Toyota with 11.3%.

As far as best-selling models ranking, albeit losing the leadership in March, the Skoda Octavia confirmed the supremacy in the quarter with 3.824 sales (+9.2%), while Toyota Yaris gained the second place with 3.051 units (+48.6%) ahead of Volkswagen Golf  with 2.900 units (25.8%). In the quarter three models posted amazing improvements: Ford Fiesta (19th with 1.190 units, +371.3%), Ford Ka (34th with 718 units, +156.4%) and Opel Mokka (18th with 1.237 units, +150.3%).

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our Poland Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Skoda 4.010 12.308 -24,0% -13,8% 11,9% 13,4%
2 3 Volkswagen 3.515 8.782 -5,6% -18,8% 10,5% 9,6%
3 2 Toyota 3.359 9.853 7,9% 7,6% 10,0% 10,7%
4 4 Opel 2.811 8.047 19,3% 22,2% 8,4% 8,8%
5 5 Ford 2.625 6.388 -3,0% -3,3% 7,8% 7,0%
6 7 Nissan 1.729 4.113 24,2% 31,5% 5,1% 4,5%
7 8 Renault 1.506 4.025 -2,5% -10,7% 4,5% 4,4%
8 6 Kia 1.395 5.114 -26,7% 7,6% 4,2% 5,6%
9 9 Hyundai 1.284 3.600 -23,8% -21,0% 3,8% 3,9%
10 11 Peugeot 1.211 2.966 -21,6% -30,1% 3,6% 3,2%
11 10 Dacia 1.173 3.581 -23,0% -10,7% 3,5% 3,9%
12 14 Mercedes 991 2.178 96,2% 66,3% 2,9% 2,4%
13 15 BMW 971 1.992 -0,9% -14,9% 2,9% 2,2%
14 13 Citroen 822 2.242 -40,9% -29,2% 2,4% 2,4%
15 12 Seat 763 2.506 61,3% 74,5% 2,3% 2,7%
16 17 Audi 760 1.815 -13,9% -14,1% 2,3% 2,0%
17 18 Mazda 738 1.804 75,7% 35,0% 2,2% 2,0%
18 19 Volvo 664 1.522 -25,6% -29,7% 2,0% 1,7%
19 20 Honda 636 1.501 -4,4% -16,2% 1,9% 1,6%
20 16 Fiat 625 1.858 -13,0% -15,7% 1,9% 2,0%
21 22 Suzuki 609 1.450 33,8% -6,4% 1,8% 1,6%
22 21 Mitsubishi 388 1.458 38,6% 33,5% 1,2% 1,6%
23 23 Jeep 230 600 400,0% 188,5% 0,7% 0,7%
24 24 Lexus 222 507 146,7% 110,4% 0,7% 0,6%
25 25 Subaru 107 341 42,7% -6,6% 0,3% 0,4%
26 26 Mini 106 229 16,5% -9,8% 0,3% 0,2%
27 27 Land Rover 83 208 43,1% 38,7% 0,2% 0,2%
28 29 Porsche 77 149 220,8% 186,5% 0,2% 0,2%
29 28 Alfa Romeo 59 183 1,7% 12,3% 0,2% 0,2%
30 30 Infiniti 44 111 1366,7% 236,4% 0,1% 0,1%
31 31 Lancia 30 103 -28,6% -9,6% 0,1% 0,1%
32 32 SsangYong 17 48 325,0% 84,6% 0,1% 0,1%
33 33 Jaguar 15 43 -21,1% 7,5% 0,0% 0,0%
34 34 Smart 14 23 366,7% 64,3% 0,0% 0,0%
35 35 Tesla 4 4 300,0% 100,0% 0,0% 0,0%
36 36 Bentley 2 2 100,0% 100,0% 0,0% 0,0%
36 35 Ferrari 2 4 0,0% 0,0% 0,0% 0,0%
37 37 Lamborghini 1 1 #DIV/0! #DIV/0! 0,0% 0,0%
37 37 Aston Martin 1 1 #DIV/0! #DIV/0! 0,0% 0,0%
37 35 Maserati 1 4 -75,0% -42,9% 0,0% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 9.128 25.563 -12,1% -10,9% 27,2% 27,9%
2 2 Renault-Nissan 4.452 11.830 -0,3% 1,3% 13,3% 12,9%
3 3 Toyota 3.581 10.360 11,8% 10,3% 10,7% 11,3%
4 5 GM 2.811 8.048 7,4% -1,8% 8,4% 8,8%
5 4 Hyundai-Kia 2.679 8.714 -25,3% -6,4% 8,0% 9,5%
6 6 Ford 2.625 6.388 -3,0% -3,3% 7,8% 7,0%
7 7 PSA 2.033 5.208 -30,7% -29,7% 6,1% 5,7%
8 9 BMW 1.077 2.221 0,6% -14,4% 3,2% 2,4%
9 10 Mercedes Daimler 1.005 2.201 97,8% 66,2% 3,0% 2,4%
10 8 FCA 947 2.752 8,9% 1,9% 2,8% 3,0%
11 11 Mazda 738 1.804 75,7% 35,0% 2,2% 2,0%
12 12 Geely Group 664 1.522 -25,6% -29,7% 2,0% 1,7%
13 13 Honda 636 1.501 -4,4% -16,2% 1,9% 1,6%
14 15 Suzuki 609 1.450 33,8% -6,4% 1,8% 1,6%
15 14 Mitsubishi 388 1.458 38,6% 33,5% 1,2% 1,6%
16 16 Fuji Heavy Industries 107 341 42,7% -6,6% 0,3% 0,4%
17 17 Tata 98 251 27,3% 28,7% 0,3% 0,3%
18 18 Mahindra Group 17 48 325,0% 84,6% 0,1% 0,1%

Rank Rank Q1 Model Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 3 Volkswagen Golf 1.171 2.900 52,4% 25,8% 3,9% 3,3%
2 1 Skoda Octavia 1.152 3.824 -1,3% 9,2% 3,9% 4,4%
3 6 Toyota Auris 1.026 2.654 42,9% -8,3% 3,4% 3,1%
4 2 Toyota Yaris 1.013 3.051 48,1% 48,6% 3,4% 3,5%
5 8 Opel Astra 912 2.377 25,4% 11,6% 3,1% 2,7%
6 7 Ford Focus 902 2.453 16,3% 5,4% 3,0% 2,8%
7 5 Opel Corsa 889 2.739 40,5% 44,3% 3,0% 3,2%
8 12 Volkswagen Passat 830 1.680 62,3% 9,5% 2,8% 1,9%
9 4 Skoda Rapid 811 2.809 -9,2% 7,9% 2,7% 3,2%
10 11 Nissan Qashqai 670 1.700 5,3% 45,8% 2,2% 2,0%
11 10 Renault Clio 666 1.733 49,7% 20,3% 2,2% 2,0%
12 9 Dacia Duster 528 1.747 -20,2% 14,7% 1,8% 2,0%
13 14 Skoda Superb 518 1.419 22,9% 12,3% 1,7% 1,6%
14 17 Seat Leon 479 1.315 93,1% 92,8% 1,6% 1,5%
15 19 Ford Fiesta 450 1.190 434,7% 371,3% 1,5% 1,4%
16 34 Ford KA 441 718 451,3% 156,4% 1,5% 0,8%
17 33 Ford Mondeo 416 755 9,5% -20,1% 1,4% 0,9%
18 18 Opel Mokka 412 1.237 278,0% 150,3% 1,4% 1,4%
19 21 Toyota Corolla 410 1.092 60,2% 12,9% 1,4% 1,3%
20 16 Kia Cee’d 379 1.368 -17,6% 3,4% 1,3% 1,6%
21 15 Kia Sportage 378 1.417 -25,6% 4,3% 1,3% 1,6%
22 31 Nissan Micra 362 761 191,2% 104,0% 1,2% 0,9%
23 30 Honda Civic 361 765 73,6% 4,5% 1,2% 0,9%
24 26 Hyundai i20 356 865 42,4% 15,4% 1,2% 1,0%
25 20 Toyota RAV4 354 1.184 6,0% 18,2% 1,2% 1,4%
26 24 Renault Mégane 344 888 1,5% -12,6% 1,2% 1,0%
26 29 Mazda3 344 776 286,5% 71,3% 1,2% 0,9%
27 22 Hyundai ix35 329 998 -7,0% -6,0% 1,1% 1,2%
28 31 Volvo XC60 322 761 40,4% 10,6% 1,1% 0,9%
29 35 Volkswagen Tiguan 320 717 7,7% -19,5% 1,1% 0,8%
30 32 Opel Insignia 306 758 -11,6% -27,0% 1,0% 0,9%

 

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