Porsche. Booming Asian sales, doubled performance in few years

Porsche Global Sales Performance porsche logo

Porsche Global Performance in the recent year has been outstanding thanks to the rapid growth of sales in Asia, mainly in China, while European and American volumes grew slow. Germany is not more the first market. 

In the period 2010-2016 Porsche global sales almost doubled, growing from 112.000 in the 2010 to 235.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 15.4%, while the industry CAGR in the period was +4.6%.

In this period, Porsche has gained 9 steps within the Global Car Brands Ranking landing in the 57th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 36.4% of total sales (it was 28.7% in the 2010).

Sales in Europe count 32.9% (from 43.7%), while American sales represent the 27.8% (from 25.4%).

In our report we figure out this brand’s sales data in 105 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 27.7% of global sales share (from 19.5% in the 2010), ahead of USA with 23.0% (from 20.6%), Germany with 12.8% (from 24.8%), UK with 5.6% and Canada with 3.0%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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