Porsche. 2017 global sales up a little 1.2%

Porsche Global Sales Performance porsche logo

Porsche Global Sales performance in the first nine months of the 2017 has been moderately positive following the remarkable growth shown in the previous 7 years. Sales were sustained by moderate growth in Latin America and Europe. The best-selling model is the Macan.

Following the positive performance reported in the period 2010-2016, during the first nine months of the 2017 Porsche has reduced the speed improving only 1.8% with 181.000 global sales.

At regional-wise, the fastest growing area was the Levant (+67.8%) followed by he Latin America (+10.8%) and the European Community (+5.4%). Sales are declining in ASEAN (-12.9%) and in the GCC (-9.7%).

Actually the best-selling model is the Macan with 70.696 sales (+8.6%) followed by the Cayenne with 49.701 units (-11.2%) and the 911 with 22.197 (-7.0%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Porsche Global Performance Report

In the period 2010-2016 Porsche global sales almost doubled, growing from 112.000 in the 2010 to 235.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 15.4%, while the industry CAGR in the period was +4.6%.

In this period, Porsche has gained 9 steps within the Global Car Brands Ranking landing in the 57th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 36.4% of total sales (it was 28.7% in the 2010).

Sales in Europe count 32.9% (from 43.7%), while American sales represent the 27.8% (from 25.4%).

In our report we figure out this brand’s sales data in 105 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 27.7% of global sales share (from 19.5% in the 2010), ahead of USA with 23.0% (from 20.6%), Germany with 12.8% (from 24.8%), UK with 5.6% and Canada with 3.0%.

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Rank 2017 Regional sales Q1 Q2 Q3 YTD 2017 Variation
11 Levant 73 64 53 190 67,8%
6 LatAm 1.044 1.135 1.075 3.253 10,8%
2 UE 19.068 21.646 16.671 57.385 5,4%
8 Africa 351 398 384 1.132 4,3%
3 America North 14.117 17.260 15.984 47.361 3,8%
12 Africa North 92 51 40 183 1,3%
1 Asia 20.590 20.032 19.143 59.765 -1,7%
10 Europe East 229 174 205 608 -3,7%
4 Pacific 1.565 1.412 1.064 4.041 -3,9%
5 CIS 878 1.364 1.253 3.495 -8,2%
7 GCC 986 852 779 2.617 -9,7%
9 Asean 326 327 369 1.022 -12,9%
Total 59.318 64.714 57.020 181.052 1,8%

Rank 2017 Rank 2016 Models Q1 Q2 Q3 YTD 2017 Variation 2017
1 1 Porsche Macan 23.508 24.133 23.055 70.696 8,6%
2 2 Porsche Cayenne 17.676 17.082 14.943 49.701 -11,2%
3 3 Porsche 911 6.793 8.685 6.719 22.197 -7,0%
4 5 Porsche Panamera 4.092 6.518 5.673 16.283 58,6%
5 4 Porsche Boxster 3.016 3.678 3.122 9.816 -11,1%
6 6 Porsche Cayman 2.467 2.211 2.095 6.772 -19,6%
7 7 Porsche 718 275 368 283 926 167,6%
8 9 Porsche 918 191 100 227 518 65,5%
9 12 Porsche 718 Boxster 69 110 62 241 59,6%
10 10 Porsche 718 Cayman 70 41 108 219 -3,9%

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