Brazil is the largest automotive market in South America with 2.47 million vehicles sold in the 2015. It is also the largest producer on the continent with over 40 facilities. Korean, Japanese and Chinese brands have been making steady gains in the market, but despite the recent gains, Fiat, Ford, General Motors and Volkswagen maintain nearly 70 percent of sales. Brazil saw significant increases in vehicle ownership levels prior to the current downturn. There are now roughly 180 vehicles per 1,000 people, which put vehicle ownership rates at less than half of developed market levels. Despite the current difficulties, Brazil remains one of the market with most opportunities for cars.
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