Flash Reports

In 2013 Puerto Rico car market surged above 100.000 units. Toyota dominates.

The car market in Puerto Rico scored a new positive performance in 2013 when the market finally was above 100.000 units, at 100.656 units, improving 9.3% from the previous year, keeping a steady while continuous growing trend. Market is heavy concentrated with the top 5 brands share at 65% of total.

Looking at the best brands performance:

Toyota was again market leader with 25.156 sales and share at 25.0%, down 1.0 points from 2012 and 1.9 points from 2011. Corolla was the best-selling model outpacing Yaris, second this year and first in 2012. Behind Rav4 was 5th and Tacoma 10th.

Nissan was second, up 1 spot from 2012, with 10.433 sales and 10.4% of share, up 0.1 points from 2012. The Nissan top model was the Sentra in 6th while Versa fell in 9th, down 5 spots.

Kia was third, up 2 spots, with 10.113 sales and 10.0% of share, up 1.0 points from 2012. Best-selling model was the Rio in 4th, while Forte was 11th, Soul 15th and Sportage 20th.

Hyundai was 4th with 9.952 retails and 9.9% of share, up 0.3 points from 2012 and 1.6 points from 2011. The top model was the Accent in third place while Elantra ranked 15th.

Ford was 5th, down 3 spots from 2012, with 9.150 sales and 9.1% of share, down 1.7 points from 2012. The top model was the Fiesta in 14th place followed by Escape in 21st.

Mitsubishi ranked 6th with 6.935 sales and 6.9% of share, up 0.8 points from 2012. The best-selling Mitsubishi model was the Lancer in 7th while new Mirage landed in 12th place.

Jeep was 7th with 5.822 sales and 5.8% of share, down 0.8 points from the previous year. Best-selling model was the Wrangler ranked 8th.

In the next table, the Top 25 Brands ranked for last month position:

Rank Dec

Rank 2013

Brand

Dec ’13

Sales 2013

Share 2011

Share 2012

Dec 2013

Share 2013

1

1

Toyota

2.096

25.156

26,9%

26,0%

25,0%

25,0%

2

2

Nissan

869

10.433

10,6%

10,3%

10,4%

10,4%

3

3

Kia

843

10.113

8,6%

9,0%

10,0%

10,0%

4

4

Hyundai

829

9.952

8,3%

9,6%

9,9%

9,9%

5

5

Ford

763

9.150

10,9%

10,8%

9,1%

9,1%

6

6

Mitsubishi

578

6.935

6,3%

6,1%

6,9%

6,9%

7

7

Jeep

485

5.822

6,4%

6,6%

5,8%

5,8%

8

8

Honda

432

5.187

4,3%

4,5%

5,2%

5,2%

9

9

Suzuki

190

2.280

3,7%

3,5%

2,3%

2,3%

10

10

Dodge

181

2.172

2,0%

2,0%

2,2%

2,2%

11

11

Mazda

179

2.148

1,7%

1,7%

2,1%

2,1%

12

12

Chevrolet

166

1.995

1,2%

1,2%

2,0%

2,0%

13

13

Scion

118

1.421

1,6%

1,6%

1,4%

1,4%

14

14

Acura

90

1.081

0,8%

0,7%

1,1%

1,1%

15

15

Mercedes

86

1.033

1,0%

1,0%

1,0%

1,0%

16

16

BMW

86

1.032

0,9%

0,8%

1,0%

1,0%

17

17

Lexus

76

915

0,8%

0,7%

0,9%

0,9%

18

18

Volkswagen

63

754

0,3%

0,3%

0,7%

0,7%

19

19

Mini

41

491

0,5%

0,4%

0,5%

0,5%

20

20

Fiat

41

488

0,7%

0,7%

0,5%

0,5%

21

21

Infiniti

39

466

0,4%

0,4%

0,5%

0,5%

22

22

Audi

25

298

0,4%

0,3%

0,3%

0,3%

23

23

Chrysler

25

297

0,4%

0,4%

0,3%

0,3%

24

24

Porsche

22

262

0,3%

0,2%

0,3%

0,3%

25

25

Subaru

16

194

0,2%

0,2%

0,2%

0,2%

In the next table, the Top 25 Models ranked for last month position:

Rank 2013

Rank 2012

Model

Sales 2013

Sales 2012

Share 2012

Share 2013

1

2

Toyota Corolla

8.365

           6.634

6,8%

8,5%

2

1

Toyota Yaris

5.821

           8.768

9,0%

5,9%

3

3

Hyundai Accent

4.056

           4.309

4,4%

4,1%

4

7

Kia Rio

3.681

           2.663

2,7%

3,7%

5

12

Toyota RAV4

3.483

           1.911

2,0%

3,5%

6

21

Nissan Sentra

3.354

           1.341

1,4%

3,4%

7

5

Mitsubishi Lancer

2.649

           3.196

3,3%

2,7%

8

6

Jeep Wrangler

2.537

           2.884

3,0%

2,6%

9

4

Nissan Versa

2.351

            3.946

4,0%

2,4%

10

11

Toyota Tacoma

2.204

           1.988

2,0%

2,2%

11

9

Kia Forte

2.028

           2.128

2,2%

2,1%

12

160

Mitsubishi Mirage

2.021

                   –  

0,0%

2,1%

13

15

Hyundai Elantra

1.828

           1.743

1,8%

1,9%

14

14

Ford Fiesta

1.782

           1.805

1,8%

1,8%

15

17

Kia Soul

1.700

           1.496

1,5%

1,7%

16

10

Nissan Rogue

1.636

           2.049

2,1%

1,7%

17

33

Honda Accord

1.615

               909

0,9%

1,6%

18

13

Mitsubishi ASX

1.382

           1.834

1,9%

1,4%

19

19

Jeep Grand Cherokee

1.364

           1.462

1,5%

1,4%

20

22

Kia Sportage

1.302

           1.325

1,4%

1,3%

21

16

Ford Escape

1.281

           1.690

1,7%

1,3%

22

27

Hyundai Tucson

1.261

           1.122

1,1%

1,3%

23

23

Honda CR-V

1.227

           1.279

1,3%

1,2%

24

8

Suzuki SX4

1.209

           2.196

2,2%

1,2%

25

20

Toyota Highlander

1.085

           1.365

1,4%

1,1%

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