Flash Reports

Russia Light Vehicle Market knock out. March down 42%.

Russia Light Vehicle Market Mercedes-Benz-G500_4x4-2

Russia

Light Vehicle Market knock out. March down 42% albeit the announced government plan to support consumers in a country falling down with inflation at 17% and national debt ranked as junk.

Country Outlook

Toward the end of 2014, the Russian economy experienced a sizeable deterioration due to a rapid fall in oil prices, a sharp depreciation of the ruble, high interest rates and the impact of Western sanctions.

Recent data suggest that economic conditions have grown considerably worse in the outset of 2015. In order to protect key sectors of the economy and to provide a cushion against a potential economic collapse, the government announced an anti-crisis plan in January. The plan will be financed by the National Wealth Fund.

In spite of the announcement, ratings agencies Standard & Poor’s and Moody’s both cut Russia’s sovereign credit rating to junk status on 26 January and 20 February, respectively, citing the conflict in Ukraine, low oil prices and the slide of the ruble. In the political arena, the murder of Boris Nemtsov on 28 February in the center of Moscow dominated the headlines.

A prominent opposition leader, Nemtsov was an outspoken critic of the government’s policy on Ukraine. Opposition leaders have accused the government of being involved in the killing, which the government has denied. Although Nemtsov’s death is exacerbating political tensions, the murder is unlikely to have immediate political repercussions.

Market Outlook

In March 2015 according to data released by the Association of European Businesses in Russia, new Light Passengers Vehicles sold in Russia have been 139.850, down 42.5% compared with the correspondent month last year. March drop was the heaviest reported since 2008 and follows a very negative track started in the spring 2013.

The huge depreciation of rubles and an inflation above 17% are discouraging both consumer’s to purchase and producers to sell. In such a condition, first quarter figures with 383.538 sales, down 36.3%, should not be considered a negative peak while there is not light out the tunnel and full year volume is projected in the range of 1.6 million, almost the half of 2012 record.

Competitive Arena

March figures were really bad for all players, with domestic producers that has taken a little higher level of sales and Lada that is recovering market share after the 2011-2014 decline from near 25% to near 15%. Last month the brand share rose at 19.6% with sales down only 26.0%.

Koreans are gaining terrain with Hyundai and Kia outperforming the market losing only 15.0% and 31.9%. Mercedes was the winner of the quarter, advancing in 8th place. Sales had been 12.744 (4.669 in March), up 7.1% from last year, with market share at 3.3%.

As far as the ranking by group, the Renault-Nissan consolidated the leadership with share at 35.5%, followed by Hyundai-Kia with 18.6% and Volkswagen Group with 10.4%.

As far as best-selling models, the Lada Granta  confirmed the leadership with 12.438 units (-4.0%) ahead of Hyundai Solaris  with 8.593 units (-12.6%) and the Kia Rio with 7.176 (-26.2%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Mar Rank Q1 Brand Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Lada 27.423 68.544 -26,0% -25,2% 19,6% 17,9%
2 2 Hyundai 13.901 39.841 -15,0% -3,5% 9,9% 10,4%
3 3 Kia 12.121 36.030 -31,9% -14,8% 8,7% 9,4%
4 6 Toyota 9.731 24.023 -34,5% -31,5% 7,0% 6,3%
5 4 Renault 9.507 27.416 -42,9% -40,7% 6,8% 7,1%
6 5 Nissan 8.635 27.183 -50,8% -40,6% 6,2% 7,1%
7 7 Volkswagen 6.790 20.039 -56,2% -47,7% 4,9% 5,2%
8 9 Mercedes 4.669 12.744 -4,7% 7,1% 3,3% 3,3%
9 8 Skoda 4.565 15.308 -41,2% -19,0% 3,3% 4,0%
10 13 Gaz 4.267 9.065 -31,8% -35,5% 3,1% 2,4%
11 12 Datsun 3.502 9.339 #DIV/0! #DIV/0! 2,5% 2,4%
12 11 Chevrolet 3.443 9.748 -74,4% -72,4% 2,5% 2,5%
13 10 Mitsubishi 3.250 9.793 -67,6% -55,2% 2,3% 2,6%
14 15 Uaz 2.965 7.478 -11,8% -11,7% 2,1% 1,9%
15 17 Audi 2.630 6.132 -30,0% -26,0% 1,9% 1,6%
16 20 Lexus 2.521 4.002 29,0% 18,6% 1,8% 1,0%
17 16 Mazda 2.478 7.243 -49,0% -37,6% 1,8% 1,9%
18 14 BMW 2.239 8.334 -43,0% -7,0% 1,6% 2,2%
19 19 Ford 1.848 5.060 -72,9% -70,9% 1,3% 1,3%
20 18 Daewoo 1.757 5.411 -61,8% -57,9% 1,3% 1,4%
21 21 Opel 1.589 3.574 -77,6% -80,1% 1,1% 0,9%
22 22 Land Rover 1.128 3.086 -46,6% -37,1% 0,8% 0,8%
23 25 Volvo 944 1.971 -44,4% -39,2% 0,7% 0,5%
24 24 Lifan 829 2.313 -57,2% -49,8% 0,6% 0,6%
25 27 Geely 720 1.851 -64,1% -61,8% 0,5% 0,5%
26 23 Subaru 696 2.448 -50,7% -34,2% 0,5% 0,6%
27 26 SsangYong 649 1.943 -72,9% -66,1% 0,5% 0,5%
28 28 Infiniti 600 1.709 -42,0% -26,9% 0,4% 0,4%
29 30 Peugeot 545 1.340 -78,9% -80,2% 0,4% 0,3%
30 34 Porsche 520 1.095 26,8% 54,2% 0,4% 0,3%
31 29 Citroen 484 1.344 -79,2% -78,5% 0,3% 0,4%
32 31 Great Wall 479 1.286 -68,6% -66,7% 0,3% 0,3%
33 33 Chery 464 1.096 -78,0% -77,9% 0,3% 0,3%
34 35 Fiat 405 1.046 -47,2% -40,4% 0,3% 0,3%
35 32 Suzuki 393 1.264 -79,8% -75,4% 0,3% 0,3%
36 37 Jeep 320 760 -61,4% -59,1% 0,2% 0,2%
37 36 Honda 220 856 -90,7% -87,4% 0,2% 0,2%
38 38 Mini 140 347 -17,6% -13,3% 0,1% 0,1%
39 45 Dongfeng 77 77 #DIV/0! #DIV/0! 0,1% 0,0%
40 41 Jaguar 75 209 -51,6% -48,5% 0,1% 0,1%
40 42 Isuzu 75 178 226,1% 217,9% 0,1% 0,0%
41 39 Brilliance 55 306 #DIV/0! #DIV/0! 0,0% 0,1%
42 40 Acura 48 210 #DIV/0! #DIV/0! 0,0% 0,1%
43 44 Smart 43 94 22,9% 30,6% 0,0% 0,0%
44 43 Cadillac 41 113 -74,7% -66,7% 0,0% 0,0%
45 46 BAW 23 76 -81,3% -78,5% 0,0% 0,0%
46 51 ChangAn 11 11 -87,4% -95,8% 0,0% 0,0%
46 48 Jac 11 64 -71,1% 68,4% 0,0% 0,0%
47 49 Seat 9 42 -92,8% -86,4% 0,0% 0,0%
48 47 Haima 6 67 -87,8% -25,6% 0,0% 0,0%
49 50 Chrysler 5 17 -66,7% -52,8% 0,0% 0,0%
50 52 Alfa Romeo 2 6 -33,3% 100,0% 0,0% 0,0%
50 52 Foton 2 6 0,0% -14,3% 0,0% 0,0%

Rank Mar Rank Q1 Group Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Renault-Nissan 49.667 134.191 -31,3% -27,8% 35,5% 35,0%
2 2 Hyundai-Kia 26.022 75.871 -23,8% -9,2% 18,6% 19,8%
3 3 Volkswagen 14.514 42.616 -47,3% -35,9% 10,4% 11,1%
4 4 Toyota 12.252 28.025 -27,1% -27,1% 8,8% 7,3%
5 5 GM 6.830 18.846 -73,0% -71,7% 4,9% 4,9%
6 6 Mercedes Daimler 4.712 12.838 -4,5% 7,3% 3,4% 3,3%
7 8 GAZ Group 4.267 9.065 -31,8% -35,5% 3,1% 2,4%
8 7 Mitsubishi 3.250 9.793 -67,6% -55,2% 2,3% 2,6%
9 10 UAZ 2.965 7.478 -11,8% -11,7% 2,1% 1,9%
10 11 Mazda 2.478 7.243 -49,0% -37,6% 1,8% 1,9%

Rank Mar Rank Q1 Model Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Lada Granta 12.438 30.758 -4,0% -5,3% 8,9% 8,02%
2 2 Hyundai Solaris 8.593 24.811 -12,6% -2,5% 6,1% 6,47%
3 3 Kia Rio 7.176 18.412 -26,2% -12,0% 5,1% 4,80%
4 6 Lada Kalina 4.045 9.229 -47,4% -49,1% 2,9% 2,41%
5 4 Lada 4×4 3.893 10.620 5,6% 16,1% 2,8% 2,77%
6 7 Lada Largus 3.737 9.083 -37,9% -37,8% 2,7% 2,37%
7 5 Renault Logan 3.276 10.066 -12,7% -4,6% 2,3% 2,62%
8 11 Nissan Almera 3.183 7.908 -13,5% -29,1% 2,3% 2,06%
9 9 Renault Duster 3.148 8.842 -57,6% -57,0% 2,3% 2,31%
10 8 Volkswagen Polo 2.986 8.913 -53,8% -42,1% 2,1% 2,32%
11 14 Lada Priora 2.743 7.473 -50,5% -42,3% 2,0% 1,95%
12 13 Hyundai ix35 2.717 7.477 -23,3% -13,2% 1,9% 1,95%
13 12 Toyota Camry 2.683 7.510 -9,1% 2,2% 1,9% 1,96%
14 10 Datsun on-DO 2.513 8.061 1,8% 2,10%
15 19 Toyota RAV4 2.402 5.822 -27,1% -28,2% 1,7% 1,52%
16 26 Nissan X-Trail 2.363 3.854 20,3% -34,6% 1,7% 1,00%
17 15 Chevrolet Niva 2.315 6.706 -46,2% -36,4% 1,7% 1,75%
18 16 Renault Sandero 2.098 6.506 -41,6% -34,8% 1,5% 1,70%
19 17 Skoda Rapid 1.998 6.196 1,4% 1,62%
20 18 Skoda Octavia 1.912 6.041 -51,6% -35,9% 1,4% 1,58%
21 30 Toyota Land Cruiser 1.461 2.896 19,5% -21,0% 1,0% 0,76%
22 21 Mitsubishi ASX 1.458 4.335 -20,4% -21,1% 1,0% 1,13%
23 28 UAZ Patriot 1.441 3.470 -17,9% -34,1% 1,0% 0,90%
24 20 Kia Cee’d 1.407 4.802 -39,1% -35,2% 1,0% 1,25%
25 25 Mazda CX-5 1.339 3.944 -16,3% -10,4% 1,0% 1,03%

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