Weak rouble plus scrappage incentives reduced Russian Car Market October loss.

Russian car market UAZ Patriot

Weak rouble plus scrappage incentives reduced Russian Car Market October loss pushing up both domestic and imported brands. Recently introduced Datsun shines while Volkswagen and Chevrolet collapse.

In October 2014 according to data released by the Association of European Businesses in Russia, new Light Passengers Vehicles sold in Russia have been 211.365, down 9.9% compared with the correspondent month last year. It was the first time sales fell in single rather than double figures since April 2014.

Year-to-date October sales in Russia have been 1.991.078, down 12.7% from the correspondent period last year.

Market performance in October was anything but great, however a step forward compared to the very weak results in recent months. The reason behind the relative improvement is the combined effect of the scrappage incentive supporting the sales of domestic models, and the sharp decline of the ruble raising the short-term demand for imported models. The stimulating impact of these two factors will be only temporary.

Focus2move full year 2014 Car Market volume projection has been changed and now it is at 2.470.000 representing a 11% fall from 2013.

Local manufacturer Lada (Autovaz) scored the first year-on-year positive performance in last eighteen months, improving volume by 0.8% with sales at 37.788. Year-to-date market share was 16.1%, only 0.3 points down from 2013.

Thanks to the lower performances of other rivals, Kia jumped in 2nd in October with 17.392 units, despite sales were down 1.2% from same month last year.

Renault lost one place from September and was third in the podium with 16.664 retails, down a sharp 9.5% year on year, followed by Hyundai (15.393 units, down 2.2%) and Toyota (12.877 units, up 0.4%).

Nissan in 5th lost 2.5% year on year while Volkswagen and Chevrolet collapsed respectively 26.1% and 37%. Nissan’s low cost brand – Datsun – recently introduced in the Russian market has just outpaced other consolidated brands and ranked 22nd selling 1.779 units.

Many brands have reported loss above 25% (Ford, Opel, BMW, Daewoo, and others), while among the fastest brands there were UAZ (11th with 6.843 units, +74.5%), Jeep (35th with 654 units, +35.4%), Porsche (37th with 480 units, +36.4%) and Mercedes (13th with 5.418 sales, +16.6%)

Looking at the report on Car Groups, the October leader was Renault-Nissan with 32.6% of market share, ahead of Hyundai-Kia with 15.5% and Volkswagen Group with 9.9%.

As far as model ranking report, the top 3 has unchanged from last month. The Lada Granta was on top with 16.807 sales (+25.8%) ahead of Hyundai Solaris with 10.569 units (+8.5%) and Kia Rio with 7.100 (-12.9%).

Despite a losing market, several models have scored robust increase, like Nissan Almera (8th with 4.817, +318%) and UAZ Patriot (13th with 3.428 units, +128.5%). The new Renault Logan was up a nice 49.7% with 6.556 sales, together with Mitsubishi Outlander with 3.283 units up 53% year on year.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Oct Rank YtD Brand Sales Oct YTD Oct Oct YoY Var YTD YoY Var Share Sep Share Oct Share YtD
1 1 Lada 37.788 321.590 0,8% -15,6% 18,5% 17,9% 16,1%
2 3 Kia 17.392 154.813 -1,2% -5,9% 7,4% 8,2% 7,8%
3 2 Renault 16.664 156.098 -9,5% -10,0% 7,8% 7,9% 7,8%
4 4 Hyundai 15.393 148.242 -2,2% -2,1% 7,8% 7,3% 7,4%
5 5 Toyota 12.877 128.466 0,4% 0,4% 6,6% 6,1% 6,5%
6 6 Nissan 11.924 126.313 -2,5% 10,6% 6,0% 5,6% 6,3%
7 7 Volkswagen 10.295 113.500 -26,1% -19,7% 4,9% 4,9% 5,7%
8 8 Chevrolet 9.181 99.142 -37,0% -30,3% 4,2% 4,3% 5,0%
9 9 Skoda 7.440 70.619 5,5% -1,3% 3,7% 3,5% 3,5%
10 10 Mitsubishi 7.124 59.586 1,4% -5,8% 3,2% 3,4% 3,0%
11 16 Uaz 6.843 36.964 74,5% -9,0% 1,9% 3,2% 1,9%
12 11 Gaz 6.563 54.743 -12,4% -19,9% 2,9% 3,1% 2,7%
13 14 Mercedes 5.418 47.468 16,6% 18,3% 2,7% 2,6% 2,4%
14 13 Ford 5.288 50.226 -33,5% -41,2% 2,7% 2,5% 2,5%
15 12 Opel 4.695 52.189 -28,7% -21,7% 2,4% 2,2% 2,6%
16 15 Mazda 3.839 39.119 4,0% 11,3% 2,0% 1,8% 2,0%
17 20 SsangYong 2.815 20.279 5,5% -28,6% 1,0% 1,3% 1,0%
18 19 Audi 2.624 28.348 -15,8% -5,8% 1,3% 1,2% 1,4%
19 18 BMW 2.460 28.777 -39,3% -14,7% 1,3% 1,2% 1,4%
20 21 Lifan 2.067 17.909 -21,2% -18,4% 1,0% 1,0% 0,9%
21 17 Daewoo 1.819 33.472 -69,3% -31,7% 1,2% 0,9% 1,7%
22 37 Datsun 1.779 2.299 0,3% 0,8% 0,1%
23 23 Land Rover 1.728 17.147 -12,4% 2,4% 0,9% 0,8% 0,9%
24 26 Lexus 1.678 15.501 24,6% 19,5% 1,0% 0,8% 0,8%
25 27 Suzuki 1.521 15.276 -23,6% -35,7% 0,7% 0,7% 0,8%
26 24 Honda 1.460 16.593 -24,3% -19,2% 0,7% 0,7% 0,8%
27 30 Subaru 1.430 13.022 5,1% -5,4% 0,6% 0,7% 0,7%
28 22 Peugeot 1.388 17.475 -48,9% -39,0% 0,7% 0,7% 0,9%
29 28 Geely 1.364 14.519 -45,7% -34,2% 0,6% 0,6% 0,7%
30 25 Citroen 1.311 16.299 -45,4% -32,5% 0,7% 0,6% 0,8%
31 31 Great Wall 1.191 12.965 -29,0% -22,0% 0,5% 0,6% 0,7%
32 29 Chery 1.184 13.801 -26,8% -16,3% 0,6% 0,6% 0,7%
33 32 Volvo 1.137 12.692 -7,0% 4,8% 0,6% 0,5% 0,6%
34 35 Fiat 676 6.114 -4,2% -3,4% 0,3% 0,3% 0,3%
35 34 Jeep 654 6.422 35,4% 63,8% 0,3% 0,3% 0,3%
36 33 Infiniti 649 6.570 4,0% -7,0% 0,3% 0,3% 0,3%
37 36 Porsche 480 3.559 36,4% 15,6% 0,1% 0,2% 0,2%
38 40 Mini 192 1.360 -5,4% -39,7% 0,1% 0,1% 0,1%
39 39 Jaguar 136 1.382 -11,1% -1,3% 0,1% 0,1% 0,1%
40 47 Brilliance 132 517 0,1% 0,1% 0,0%
41 44 ChangAn 117 902 0,0% 0,1% 0,0%
42 42 Cadillac 110 1.059 -17,9% -15,8% 0,1% 0,1% 0,1%
43 46 Acura 105 656 0,0% 0,0% 0,0%
44 43 BAW 91 964 13,8% -28,4% 0,0% 0,0% 0,0%
45 45 Haima 85 691 117,9% -34,1% 0,1% 0,0% 0,0%
46 41 Seat 78 1.324 -49,7% -57,2% 0,1% 0,0% 0,1%
47 49 Isuzu 70 466 94,4% 179,0% 0,0% 0,0% 0,0%
48 50 Jac 51 349 0,0% 0,0% 0,0%
49 51 Smart 30 290 -6,3% 95,9% 0,0% 0,0% 0,0%
50 56 Alfa Romeo 12 75 0,0% 0,0% 0,0%
51 53 Chrysler 11 102 175,0% -29,7% 0,0% 0,0% 0,0%
52 52 Tagaz 4 129 -55,6% -62,9% 0,0% 0,0% 0,0%
53 57 Foton 2 61 916,7% 0,0% 0,0% 0,0%

Rank Oct Rank YtD Group Sales Oct YTD Oct Oct YoY Var YTD YoY Var Share Sep Share Oct Share YtD
1 1 Renault-Nissan 68.804 612.870 0,1% -9,3% 32,9% 32,6% 30,8%
2 2 Hyundai-Kia 32.785 303.055 -1,7% -4,1% 15,2% 15,5% 15,2%
3 3 Volkswagen 20.917 217.350 -15,0% -12,7% 10,1% 9,9% 10,9%
4 4 GM 15.805 185.862 -41,9% -28,3% 7,8% 7,5% 9,3%
5 5 Toyota 14.555 143.967 2,7% 2,1% 7,6% 6,9% 7,2%
6 6 Mitsubishi 7.124 59.586 1,4% -5,8% 3,2% 3,4% 3,0%
7 11 UAZ 6.843 36.964 74,5% -9,0% 1,9% 3,2% 1,9%
8 7 GAZ Group 6.563 54.743 -12,4% -19,9% 2,9% 3,1% 2,7%
9 9 Daimler 5.448 47.758 16,5% 18,6% 2,7% 2,6% 2,4%
10 8 Ford 5.288 50.226 -33,5% -41,2% 2,7% 2,5% 2,5%

Rank Oct Rank Ytd Model Sales Oct Sales Ytd Oct YoY Var. Share I Half Share Q3 Share Oct Share Ytd
1 1 Lada Granta 16.807 128.885 25,8% 5,8% 7,4% 8,0% 6,5%
2 2 Hyundai Solaris 10.569 95.008 8,5% 4,5% 5,2% 5,0% 4,8%
3 3 Kia Rio 7.100 73.516 -12,9% 3,8% 3,5% 3,4% 3,7%
4 6 Lada Largus 6.561 54.090 13,8% 2,8% 2,3% 3,1% 2,7%
5 8 Renault Logan 6.556 46.921 49,7% 2,0% 2,8% 3,1% 2,4%
6 4 Renault Duster 5.778 62.567 -25,3% 3,3% 2,9% 2,7% 3,1%
7 11 Lada 4×4 5.158 34.542 -3,2% 1,5% 1,9% 2,4% 1,7%
8 9 Nissan Almera 4.817 38.759 318,0% 2,0% 1,6% 2,3% 1,9%
9 5 Lada Kalina 4.804 54.684 7,7% 2,9% 2,6% 2,3% 2,7%
10 7 Volkswagen Polo 3.867 48.425 -38,7% 2,6% 2,3% 1,8% 2,4%
11 12 Chevrolet Niva 3.741 32.616 -16,7% 1,7% 1,5% 1,8% 1,6%
12 10 Lada Priora 3.451 38.643 -11,4% 2,0% 1,9% 1,6% 1,9%
13 30 UAZ Patriot 3.428 14.261 128,5% 0,6% 0,6% 1,6% 0,7%
14 21 Kia Sportage 3.319 23.901 23,2% 1,2% 1,1% 1,6% 1,2%
15 24 Mitsubishi Outlander 3.283 20.324 53,0% 1,0% 0,8% 1,6% 1,0%
16 19 Kia Cee’d 3.252 24.664 3,0% 1,1% 1,5% 1,5% 1,2%
17 14 Renault Sandero 3.157 29.885 -12,7% 1,6% 1,4% 1,5% 1,5%
18 29 Skoda Rapid 3.099 15.067 0,3% 1,4% 1,5% 0,8%
19 17 Toyota Camry 2.869 27.577 43,2% 1,3% 1,5% 1,4% 1,4%
20 13 Skoda Octavia 2.822 30.166 -41,4% 1,6% 1,4% 1,3% 1,5%
21 16 Hyundai ix35 2.698 28.028 1,1% 1,5% 1,3% 1,3% 1,4%
22 15 Toyota RAV4 2.599 29.345 -17,6% 1,5% 1,4% 1,2% 1,5%
23 33 Volkswagen Tiguan 2.560 11.603 17,8% 0,6% 0,4% 1,2% 0,6%
24 26 Mazda CX-5 2.124 17.171 33,3% 0,8% 1,0% 1,0% 0,9%
25 18 Chevrolet Cruze 2.034 24.930 -46,6% 1,3% 1,2% 1,0% 1,3%

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