Russian market report. Full year 2016. Lowest since ’90s

Russian Vehicles Sales in 2016 lexus_rc_f_2017

Russian Vehicles Sales 2016 dropped down again in double-digit at the lowest level since the ’90s, almost the half of the 2012 level and falling as World’s 12th market. Lada lost the model’s leadership.

Market Outlook

After two years in recession, the return to growth is expected to be gradual and uneven, given the absence of fiscal or monetary policy support. Moreover, the shock to Russia’s external sector from low oil prices and international sanctions was substantial in 2016 and a quick recovery is not in the cards for now.

However, GDP should continue to strengthen gradually and the economy is expected to enter a shallow recovery this year, but plans to reduce the fiscal deficit will prevent a faster pickup in activity. The analysts we surveyed expect the economy to expand 1.2% in 2017, which is unchanged from last month’s projection, before accelerating to a 1.6% expansion in 2018.

The automotive sector collapse started in the 2013, immediately after the achievement of the actual al time record for the domestic sales (2.9 million units in a year) kept the pace in the 2016 while reducing the falling speed, reaching near 1.5 millions units lost from the record and over 50% of volume.

According to the data released by the AEB, the Association of European Businesses in Russia, the market is now falling since 24 consecutive months with December almost flat with sales at 145.684 (-0.7%), showing that probably the trend is now at the end and just since the first quarter of the 2017 the market will start recovering.

Full year sales had been 1.425.791 units (-11.0%), the lowest level since the ’90s with the market rolling down in the World’s ranking at the 12th step.

Competitive Arena

The brand leader of course was Lada with 266.296 units (-1.0%) ahead of Kia and Hyundai, while among the highest increases there were Lexus, Lifan, Cadillac and Ford. The best performance had been reported by Jaguar, up 113.3%.

SsangYong hit the sharpest slowdown, losing 78.0%, while others struggling brands had been Honda, Geely, Daewoo and Mitsubishi.

The Hyundai Solaris was the best-selling model with 90.380 units (-22.0%), moving out a Lada model from the podium for the very first time!

In second place the Lada Granta with 87.726 (-27.0%) ahead of the Kia Rio with 87.662 (-9.7%).

To see the details on the best-selling cars with the ranking of the best 100 models, see the report here

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Russia Corner Store

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
1 1 Lada 27.630 266.296 17,7% -1,0% 19,0% 18,7%
4 2 Kia 13.193 149.567 -13,3% -8,5% 9,1% 10,5%
2 3 Hyundai 14.080 145.326 18,6% -9,8% 9,7% 10,2%
3 4 Renault 13.765 117.230 15,3% -2,6% 9,4% 8,2%
5 5 Toyota 10.417 94.568 -6,8% -3,6% 7,2% 6,6%
6 6 Volkswagen 8.449 80.621 -1,3% -4,1% 5,8% 5,7%
8 7 Nissan 6.942 70.464 -17,5% -22,7% 4,8% 4,9%
7 8 GAZ 7.517 55.803 47,4% 9,0% 5,2% 3,9%
10 9 Skoda 5.016 55.386 9,1% 0,7% 3,4% 3,9%
9 10 UAZ 5.909 48.848 -6,6% 0,5% 4,1% 3,4%
12 11 Mercedes 3.790 43.216 3,2% -13,5% 2,6% 3,0%
11 12 Ford 4.166 42.528 -8,0% 10,2% 2,9% 3,0%
13 13 Chevrolet 3.235 30.463 -3,9% -38,8% 2,2% 2,1%
16 14 BMW 2.338 27.507 9,4% 0,1% 1,6% 1,9%
15 15 Lexus 2.509 24.117 14,8% 19,2% 1,7% 1,7%
17 16 Mazda 2.294 21.543 5,4% -21,3% 1,6% 1,5%
19 17 Audi 1.646 20.705 -29,7% -19,3% 1,1% 1,5%
14 18 Datsun 2.789 18.772 4,8% -41,4% 1,9% 1,3%
18 19 Lifan 1.820 17.460 -28,7% 15,4% 1,2% 1,2%
20 20 Mitsubishi 1.273 16.769 -54,0% -53,3% 0,9% 1,2%
21 21 Land Rover 785 9.122 -32,0% -21,4% 0,5% 0,6%
22 Daewoo 8.574 -100,0% -58,1% 0,0% 0,6%
24 23 Subaru 587 5.638 -4,6% -17,7% 0,4% 0,4%
23 24 Volvo 648 5.585 -36,7% -28,7% 0,4% 0,4%
22 25 Porsche 657 4.961 42,5% -6,2% 0,5% 0,3%
30 26 Chery 289 4.758 -23,3% -4,1% 0,2% 0,3%
28 27 Suzuki 319 4.520 -55,9% -30,9% 0,2% 0,3%
26 28 Infiniti 425 4.517 -12,0% -17,8% 0,3% 0,3%
33 29 Geely 251 4.473 -77,8% -61,5% 0,2% 0,3%
31 30 Citroen 288 3.803 -29,4% -31,2% 0,2% 0,3%
27 31 Peugeot 338 3.602 -22,1% -36,2% 0,2% 0,3%
34 32 Fiat 224 2.159 -38,5% -43,2% 0,2% 0,2%
32 33 Jaguar 279 2.073 287,5% 113,3% 0,2% 0,1%
25 34 Ravon 499 1.811 0,3% 0,1%
29 35 Honda 309 1.747 16,6% -62,2% 0,2% 0,1%
38 36 Mini 129 1.360 35,8% 0,7% 0,1% 0,1%
35 37 Cadillac 153 1.274 -25,7% 11,7% 0,1% 0,1%
37 38 Jeep 138 1.269 1,5% -38,3% 0,1% 0,1%
40 39 Dongfeng 64 1.152 -80,2% -15,6% 0,1%
48 40 SsangYong 2 1.141 -99,2% -78,0% 0,1%
44 41 Brilliance 20 863 -87,8% -28,2% 0,1%
41 42 FAW 56 829 0,0% 0,1%
36 43 Smart 144 696 380,0% 47,8% 0,1%
39 44 Isuzu 122 617 114,0% 0,0% 0,1%
43 45 ChangAn 37 540 -84,2% -26,4%
42 46 Iveco 43 518 -29,5% -29,2%
43 47 Zotye 37 301
47 48 BAW 14 171 -33,3% -48,0%
49 Acura 163
50 Haima 114
46 51 Alfa Romeo 16 100
45 52 Foton 17 75
47 53 Genesis 14 46
48 54 Chrysler 2 30

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Renault-Nissan 51.551 477.279 9,8% -7,9% 35,4% 33,5%
2 2 Hyundai-Kia 27.287 294.939 0,7% -9,2% 18,7% 20,7%
3 3 Volkswagen 15.768 161.673 -1,2% -5,0% 10,8% 11,3%
4 4 Toyota 12.926 118.685 -3,3% 0,3% 8,9% 8,3%
5 5 GAZ Group 7.517 55.803 47,4% 9,0% 5,2% 3,9%
6 6 UAZ 5.909 48.848 -6,6% 0,5% 4,1% 3,4%
8 7 Mercedes Daimler 3.934 43.912 6,2% -12,9% 2,7% 3,1%
7 8 Ford 4.166 42.528 -8,0% 10,2% 2,9% 3,0%
9 9 General Motors 3.887 42.122 -35,5% -52,3% 2,7% 3,0%
10 10 BMW 2.467 28.867 10,5% 0,1% 1,7% 2,0%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
2 1 Hyundai Solaris 8.042 90.380 -14,1% -22,0%
1 2 Lada Granta 8.773 87.726 -23,9% -27,0%
3 3 Kia Rio 8.029 87.662 -1,8% -9,7%
4 4 Lada Vesta 7.014 55.174
5 5 Volkswagen Polo 4.312 47.701 -7,1% 5,1%
13 6 GAZ Gazelle 2.840 44.919 0,0% 1,1%
7 7 Renault Duster 3.896 44.001 -26,5% 0,2%
20 8 Toyota RAV4 2.158 30.601 -36,7% 12,9%
9 9 Chevrolet Niva 3.117 29.844 3,3% -4,9%
11 10 Renault Logan 3.024 29.565 -15,0% -28,4%
12 11 Lada Largus 2.881 29.341 -5,7% -24,7%
14 12 Lada 4×4 2.771 28.655 0,0% -18,9%
10 13 Renault Sandero 3.033 28.557 14,6% -5,5%
16 14 Toyota Camry 2.528 28.062 -10,6% -6,9%
18 15 Skoda Rapid 2.473 25.931 8,5% 5,6%
6 16 Hyundai Creta 4.002 21.929
21 17 Skoda Octavia 2.040 21.759 40,7% 1,8%
29 18 Lada Kalina 1.744 20.982 -2,3% -41,5%
27 19 UAZ Bukhanka 1.811 20.729 0,0% 3,4%
15 20 Lada XRay 2.644 19.943
19 21 Uaz Patriot 2.358 19.381 7,3% -2,9%
30 22 Kia Sportage 1.739 19.003 -25,4% -8,4%
31 23 Nissan X-Trail 1.576 17.786 -23,8% -13,2%
33 24 Lada Priora 1.328 17.553 -50,0% -38,0%
26 25 Nissan Qashqai 1.831 16.824 124,4% 65,2%

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