Flash Reports

Saudi Arabia 2013 Car Market hit new all-time record. Toyota over 300k units.

Despite a slower trend shown in the second half, the Saudi Arab light passengers market ended the 2013 scoring again the new all-time record, the third in a row, at 773.254 units. Inside this sales there were 570.000 cars (the 73.7%) and 203.000 light commercial vehicles (small van and pick-ups).

Last year the market growth at 7.9% was the slower in the last three, following the tremendous +32.3% scored in the 2011 and the 20.6% scored in 2012.

While demand has historically fixated on high-end models, the Saudi market is experiencing a growing demand for smaller, lower priced cars resulting from a burgeoning middle class. Driving this demand for automobiles is the Kingdom’s growing youth population, rising levels of disposable income, and greater public and private sector investment. The brand that is now interpreting this demand in the best way is Geely, landed here just three years ago and able to grow above 17k annual sales with a model the compact Emgrand EC7 among the best-selling models (in 27th place).

Toyota hit the 300k annual level for the first time, with share near 40% and five models in top 7, with Corolla best-selling model at over 70k sold in the year. Hyundai in second was at 129k units while Ford advanced in third outpacing 50k for the first time.

Geely was nine in the year and 8th in December, while Lexus was the leader among premium brands with 11k units sold.

More data, including model segmentation, price comparisons, market outlook and forecast are available for focus2move clients.

In the table below, the Top Brands Ranking:

Rank 2013 Rank 2012 Brand Dec 2013 H1 ’13 Q3 Q4 2013 2012
1 1 Toyota 34.721 305.828 39,2% 40,2% 39,5% 39,6% 40,2%
2 2 Hyundai 8.840 129.568 17,9% 16,0% 15,3% 16,8% 17,3%
3 4 Ford 3.890 50.145 6,2% 6,3% 7,2% 6,5% 6,4%
4 3 Chevrolet 3.415 46.355 5,8% 6,8% 5,6% 6,0% 6,6%
5 5 Kia 3.609 42.400 5,5% 5,4% 5,7% 5,5% 6,1%
6 6 Isuzu 2.878 35.018 4,6% 4,4% 4,5% 4,5% 4,3%
7 7 GMC 2.295 25.000 3,4% 2,9% 3,2% 3,2% 3,9%
8 8 Honda 1.410 18.068 2,4% 2,4% 2,2% 2,3% 2,1%
9 9 Geely 1.740 17.827 2,5% 1,8% 2,5% 2,3% 1,9%
10 10 Daihatsu 985 12.535 1,7% 1,6% 1,5% 1,6% 1,6%
11 11 Lexus 972 11.442 1,5% 1,4% 1,5% 1,5% 1,3%
12 15 Mazda 745 8.881 1,3% 0,7% 1,3% 1,1% 0,7%
13 13 Dodge 562 6.776 0,9% 0,8% 0,9% 0,9% 0,8%
14 12 Renault 594 6.642 0,8% 0,9% 0,9% 0,9% 0,9%
15 14 Mitsubishi 678 6.634 0,7% 1,1% 1,1% 0,9% 0,8%
16 16 Nissan 636 6.457 0,7% 1,0% 1,0% 0,8% 0,5%
17 18 BMW 425 4.667 0,5% 0,7% 0,7% 0,6% 0,5%
18 23 Chrysler 389 3.577 0,4% 0,5% 0,6% 0,5% 0,3%
19 22 Volkswagen 274 3.415 0,3% 0,8% 0,5% 0,4% 0,3%
20 21 Mercedes 344 3.308 0,3% 0,4% 0,6% 0,4% 0,3%
21 26 Great Wall 254 3.059 0,4% 0,4% 0,4% 0,4% 0,2%
22 25 Audi 270 2.996 0,3% 0,5% 0,5% 0,4% 0,2%
23 24 Peugeot 258 2.849 0,3% 0,4% 0,4% 0,4% 0,3%
24 17 Fuso 235 2.815 0,4% 0,4% 0,4% 0,4% 0,5%
25 29 Chery 178 2.424 0,4% 0,3% 0,3% 0,3% 0,2%

 In the table below the best-selling 25 models:

Rank 2013 Rank 2012 Model Dec ’13 Sales 2013 H1 2013 Q3 2013 Q4 2013 Dec 2013 Share 2013 Share 2012
1 3 Toyota Corolla 9.785 70.362 7,1% 10,8% 11,6% 13,6% 9,1% 6,9%
2 2 Toyota Hilux 3.886 51.770 7,4% 5,9% 6,1% 5,4% 6,7% 9,2%
3 6 Hyundai Elantra 3.612 46.529 6,4% 5,6% 5,7% 5,0% 6,0% 4,2%
4 5 Toyota Camry 3.877 36.924 4,3% 5,2% 5,3% 5,4% 4,8% 5,1%
5 4 Hyundai Accent 2.400 32.745 5,3% 3,7% 2,6% 3,3% 4,2% 5,4%
6 1 Toyota Yaris 2.245 28.698 4,1% 2,9% 3,8% 3,1% 3,7% 3,7%
7 7 Toyota Fortuner 1.870 19.448 2,2% 2,8% 2,9% 2,6% 2,5% 2,0%
8 12 Isuzu D-Max 1.342 18.905 2,6% 2,4% 2,2% 1,9% 2,4% 2,3%
9 11 Chevrolet Tahoe 1.410 18.085 2,4% 2,4% 2,2% 2,0% 2,3% 2,0%
10 13 Ford Expedition 1.350 18.022 2,2% 3,1% 1,8% 1,9% 2,3% 2,7%
11 10 Hyundai Sonata 1.145 16.416 2,4% 2,0% 1,8% 1,6% 2,1% 2,9%
12 8 Toyota Land Cruiser 1.043 16.035 2,5% 1,6% 1,6% 1,5% 2,1% 2,7%
13 9 Honda Accord 1.100 14.553 2,0% 2,1% 1,4% 1,5% 1,9% 1,7%
14 15 Toyota Land Cruiser P/U 1.031 12.858 1,7% 1,6% 1,6% 1,4% 1,7% 1,7%
15 16 Kia Cerato 797 11.576 1,7% 1,2% 1,3% 1,1% 1,5% 1,8%
16 14 Isuzu NPR 750 11.003 1,5% 1,4% 1,3% 1,0% 1,4% 1,3%
17 19 Toyota Sequoia 890 10.556 1,1% 1,7% 1,5% 1,2% 1,4% 1,0%
18 27 Toyota Prado 899 10.528 1,3% 1,4% 1,4% 1,3% 1,4% 1,4%
19 18 GMC Yukon 800 10.495 1,4% 1,7% 0,9% 1,1% 1,4% 1,6%
20 17 Toyota Innova 894 10.326 1,3% 1,4% 1,4% 1,2% 1,3% 1,3%
21 22 Daihatsu Gran max 770 10.226 1,4% 1,2% 1,2% 1,1% 1,3% 1,2%
22 24 Hyundai Tucson 740 9.692 1,3% 1,2% 1,2% 1,0% 1,3% 1,2%
23 23 Ford Taurus 745 9.577 1,3% 1,2% 1,2% 1,0% 1,2% 0,7%
24 33 Toyota Hiace 845 9.564 1,2% 1,3% 1,3% 1,2% 1,2% 1,3%
25 21 Kia Rio 721 9.254 1,2% 1,2% 1,1% 1,0% 1,2% 1,3%
26 20 Geely Emgrand EC7 400 7.960 1,3% 0,8% 0,7% 0,6% 1,0% 1,2%
27 25 Hyundai Santa fe 611 7.448 0,9% 1,0% 1,0% 0,9% 1,0% 0,8%
28 31 Toyota RAV4 682 7.293 0,9% 1,0% 1,1% 0,9% 0,9% 0,8%
29 30 Toyota Avalon 985 7.052 0,9% 0,8% 1,0% 1,4% 0,9% 1,1%
30 26 Chevrolet Malibu 425 5.703 0,8% 0,7% 0,7% 0,6% 0,7% 0,7%

 

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