Flash Reports

Serbia Car Market fell again in Q1 2015 standing at lowest in 30 years.

Serbia Car Market Skoda-Fabia_2015

Serbia Car Market fell again in Q1 2015 standing at lowest in 30 years. Fiat is losing heavily with 500L falling down while Skoda overperformed fueled by the success of last generation of Fabia, while Octavia sales had been flat.

Light Vehicle Market Outlook

In March 2015 according to data released by the local Association of Car Manufacturers, total new Light Passengers Vehicles sold in Serbia have been 1.970, down 3.7% from the correspondent month last year, following a negative score already posted in January and February.

Serbian market in 2014 had scored the lowest volume in last twenty years and now the string of declining months had achieved the 14th month. The first quarter sales had been 4.334, down 5.3% from Q1 2014. The hope to break the annual fall in the 2015 is now reduced and the final 2015 volume forecast is still negative.

Competitive Arena

The market is still led by Skoda that in the first quarter sold 872 vehicles (+9.6%) with market share up at 20.3%. In second place Fiat with 607 sales (-19.0%) ahead of Volkswagen with 410 (-20.5%), Ford with 324 (+1.3%) and Dacia with 319 (+18.6%).

As far as group’s ranking, the leader was Volkswagen with 33.2% of quarterly share, followed by Renault-Nissan alliance with 15.9% and FCA with 14.9%.

As far as the best-selling models ranking, the market leader was the Skoda Fabia with 318 sales (+28.7%), followed by Fiat 500L with 228 (-27.6%) and Skoda Octavia with 205 (-0.5%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Rank Q1 Brand Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Skoda 385 872 22,6% 9,3% 19,6% 20,3%
2 2 Fiat 255 607 -20,6% -19,0% 13,0% 14,1%
3 3 Volkswagen 233 410 -5,3% -20,5% 11,8% 9,5%
4 4 Ford 166 324 16,1% 1,3% 8,4% 7,5%
5 5 Dacia 156 319 20,0% 18,6% 7,9% 7,4%
6 6 Renault 100 294 42,9% 33,0% 5,1% 6,8%
7 7 Opel 95 230 -18,1% 4,5% 4,8% 5,3%
8 8 Toyota 89 180 11,3% 4,0% 4,5% 4,2%
9 9 Kia 73 162 4,3% -16,5% 3,7% 3,8%
10 10 Audi 55 136 -15,4% 11,5% 2,8% 3,2%
11 17 Citroen 50 62 #DIV/0! #DIV/0! 2,5% 1,4%
12 13 Mazda 38 75 35,7% 19,0% 1,9% 1,7%
13 15 Peugeot 37 66 85,0% 57,1% 1,9% 1,5%
13 11 Hyundai 37 132 -76,4% -53,4% 1,9% 3,1%
14 12 BMW 33 85 -21,4% -2,3% 1,7% 2,0%
15 14 Nissan 31 74 29,2% 13,8% 1,6% 1,7%
15 16 Honda 31 65 -29,5% -24,4% 1,6% 1,5%
16 18 Suzuki 27 55 -44,9% -31,3% 1,4% 1,3%
17 20 Mitsubishi 17 28 750,0% 460,0% 0,9% 0,7%
18 19 Jeep 14 29 133,3% 123,1% 0,7% 0,7%
19 21 Volvo 9 21 50,0% 50,0% 0,5% 0,5%
20 26 Seat 6 6 0,0% -53,8% 0,3% 0,1%
20 22 Great Wall 6 17 #DIV/0! #DIV/0! 0,3% 0,4%
20 25 Alfa Romeo 6 9 200,0% 125,0% 0,3% 0,2%
21 23 Porsche 5 14 -28,6% 0,0% 0,3% 0,3%
21 24 Mini 5 12 -28,6% -7,7% 0,3% 0,3%
21 24 Land Rover 5 12 -16,7% 9,1% 0,3% 0,3%
22 27 Subaru 3 5 200,0% 66,7% 0,2% 0,1%
23 28 Infiniti 1 1 #DIV/0! #DIV/0! 0,1% 0,0%

Rank Rank Q1 Group Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 684 1.438 7,2% -1,7% 34,7% 33,2%
2 2 Renault-Nissan 288 688 2,9% 5,0% 14,6% 15,9%
3 3 FCA 275 645 -17,2% -16,3% 14,0% 14,9%
4 4 Ford 166 324 16,1% 1,3% 8,4% 7,5%
5 5 Hyundai-Kia 110 294 -51,5% -38,4% 5,6% 6,8%
6 6 General Motors 95 230 -27,5% -16,4% 4,8% 5,3%
7 7 Toyota 89 180 11,3% 4,0% 4,5% 4,2%
8 8 PSA 87 128 335,0% 204,8% 4,4% 3,0%
9 9 BMW 38 97 -22,4% -3,0% 1,9% 2,2%
9 10 Mazda 38 75 35,7% 19,0% 1,9% 1,7%
10 11 Honda 31 65 -29,5% -24,4% 1,6% 1,5%

Rank Rank Q1 Model Mar Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Skoda Fabia 149 318 81,0% 28,7% 14,5% 12,8%
2 2 Fiat 500L 112 228 6,7% -27,6% 10,9% 9,1%
3 3 Skoda Octavia 79 205 15,0% -0,5% 7,7% 8,2%
4 7 Volkswagen Golf 74 119 53,1% -17,9% 7,2% 4,8%
5 5 Dacia Sandero 70 132 70,7% 7,3% 6,8% 5,3%
6 4 Skoda Rapid 69 137 97,1% 44,2% 6,7% 5,5%
7 6 Fiat Ducato 68 130 74,4% 11,1% 6,6% 5,2%
8 5 Ford Fiesta 62 132 34,8% -4,3% 6,0% 5,3%
9 11 Volkswagen Polo 58 88 286,7% 95,6% 5,6% 3,5%
10 10 Skoda Superb 42 103 6,3% -13,1% 4,1% 4,1%

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