Flash Reports

Serbia 2016. Sales at best out of last five years

Serbia Vehicles Market in 2016 Opel-Astra_TCR-2016

Serbia Auto Sales 2016 up double-digit keeping the recovery after the 2009 shortfall. Fiat led ahead of Skoda and Volkswagen thanks to the high demand on the local made 500L.

Market Outlook

In December, delegates from the IMF successfully completed the latest review of the Serbian economy, highlighting the significant progress made with fiscal consolidation during 2016. FocusEconomics panelists project that GDP will expand 2.8% in 2017, which is up 0.2 percentage points from last month’s estimate.

The domestic vehicles market in 2016 posted for the second consecutive year a double digit increase, scoring 25.334 registrations (+16.9%). It was the best sales level since 2012, however this performance is still far from the all time record with over 44.000 units established in 2008.

The vehicles passengers in December had been 2.467 (+19.5%).

Competitive Arena

Fiat was the leader of the year with 4.336 units (+17.9%) ahead of Skoda with 3.761 (+0.3%) and Volkswagen with 2.188 (+13.9%). Among the greatest increases were reported for Peugeot, Renault, Opel, Citroen, Dacia and Nissan, while Seat and Hyundai boomed surging 392.0% and 200.9%.

Mitsubishi fell down losing 18.8%, followed by Kia, Mazda and Jeep.

Assembled locally in the Kragujevac Fiat factory, the Fiat 500L kept the leadership for the second consecutive year with 1.709 sales (+0.6%) ahead of the Skoda Octavia with 1.219 (+8.0%) and the Opel Astra with 883 (+54.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
2 1 Fiat 410 4.336 6,5% 17,9% 16,6% 16,4%
1 2 Skoda 439 3.761 13,4% 0,3% 17,8% 14,2%
7 3 Volkswagen 130 2.188 25,0% 13,9% 5,3% 8,3%
5 4 Renault 160 2.082 88,2% 65,2% 6,5% 7,9%
4 5 Opel 191 1.891 16,5% 29,2% 7,7% 7,2%
6 6 Dacia 153 1.684 37,8% 21,5% 6,2% 6,4%
3 7 Ford 242 1.623 38,3% 6,6% 9,8% 6,1%
11 8 Hyundai 58 1.610 -50,0% 200,9% 2,4% 6,1%
9 9 Toyota 80 1.093 9,6% 5,0% 3,2% 4,1%
11 10 Kia 58 722 -9,4% -18,8% 2,4% 2,7%
8 11 Audi 82 686 46,4% 8,5% 3,3% 2,6%
10 12 Peugeot 67 634 9,8% 65,5% 2,7% 2,4%
9 13 Mercedes 80 582 3,2% 2,2%
12 14 Citroen 53 549 12,8% 27,4% 2,1% 2,1%
16 15 BMW 28 463 -39,1% 14,3% 1,1% 1,8%
13 16 Nissan 48 457 33,3% 14,5% 1,9% 1,7%
14 17 Suzuki 40 429 81,8% 10,6% 1,6% 1,6%
15 17 Mazda 31 429 -16,2% -14,4% 1,3% 1,6%
18 18 Honda 16 235 77,8% 1,7% 0,6% 0,9%
17 19 Jeep 21 199 5,0% -13,1% 0,9% 0,8%
19 20 Seat 15 123 650,0% 392,0% 0,6% 0,5%
24 21 Land Rover 4 116 -82,6% -6,5% 0,2% 0,4%
20 22 Volvo 13 107 116,7% 42,7% 0,5% 0,4%
21 23 Porsche 11 103 175,0% 37,3% 0,4% 0,4%
22 24 Alfa Romeo 10 82 66,7% 46,4% 0,4% 0,3%
23 25 Mitsubishi 5 80 -70,6% -28,6% 0,2% 0,3%
25 26 Mini 3 53 -25,0% -8,6% 0,1% 0,2%
26 27 Great Wall 2 33 100,0% -37,7% 0,1% 0,1%
26 28 Subaru 2 27 -33,3% 8,0% 0,1% 0,1%
26 29 GAZ 2 23 0,1% 0,1%
20 30 Jaguar 13 20 0,5% 0,1%
27 31 Infiniti 14 -100,0% 27,3% 0,0% 0,1%

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Volkswagen 677 6.861 22,4% 7,2% 27,4% 26,0%
2 2 FCA 441 4.617 7,3% 16,5% 17,9% 17,5%
3 3 Renault-Nissan 361 4.237 54,9% 38,1% 14,6% 16,0%
7 4 Hyundai-Kia 116 2.332 -35,6% 63,8% 4,7% 8,8%
5 5 General Motors 191 1.891 16,5% 29,2% 7,7% 7,2%
4 6 Ford 242 1.623 38,3% 6,6% 9,8% 6,1%
6 7 PSA 120 1.183 11,1% 45,3% 4,9% 4,5%
8 8 Toyota 80 1.093 9,6% 5,0% 3,2% 4,1%
8 9 Mercedes Daimler 80 582 3,2% 2,2%
10 10 BMW 31 516 -38,0% 11,4% 1,3% 2,0%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
2 1 Fiat 500L 186 1.709 -17,0% -6,0%
14 2 Skoda Octavia 3 1.219 -97,5% 8,0%
5 3 Opel Astra 86 883 -26,5% 54,9%
6 4 Skoda Fabia 81 829 -44,1% -30,6%
10 5 Dacia Sandero 46 805 -20,7% 26,0%
3 6 Ford Fiesta 119 720 40,0% 15,9%
4 7 Skoda Superb 88 665 79,6% 29,9%
13 8 Hyundai i30 17 617 -15,0% 210,1%
11 9 Renault Clio 32 616 -15,8% 25,5%
12 10 Hyundai Tucson 24 612 -40,0% 316,3%
1 11 Skoda Rapid 188 575 241,8% -47,0%

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