Singapore: light passenger market sink 10%. New rules issued for COE.

Accordingly with data released by Singapore bureau of statistics, the car market is keeping its shortfall and in August had lost 10.2% of sales, with 1.757, following the 26.7% loss reported in July. Year to date sales were 15.124, down 23.5% from last year.

As reported by focus2move two are the main reason for the decline and are correlated with the number of COE available this year and new policy on car loans.

However in August, it was introduced a new system in the release of Certificate of Entitlement (COE) effective from February 1st, 2014 that have already created some stimulus to the market, as first carmakers started applying rebates, with Citroen and Volvo as first.

The new criteria — to cap the engine power output of cars under Category A at 130 brake horsepower, on top of a 1,600cc engine capacity limit — will bump more cars to Category B, where many already bid for premium models.The promotions have since been rolled out for models that will be reclassified, with Citroen, for instance, introducing discounts of up to S$10,000.

Looking at the best brands performance, we like to start highlighting the first sales worldwide for the Datsun, the new-old brand that Nissan group is re-launching worldwide. It was registered in July.

As far as the others:

BMW, following the awful month of July, was the market leader in August with 349 sales and 19.9% of share (up 12.7 points from July). Year-to-date sales were 2.423 with a share of 16 %, slightly down from the first half.

Toyota was 2nd and leader of “normal people” market, selling 312 units with a share of 17.8%, down 3.7 points from the previous month. Year-to-date sales it was 3rd with 2.098 sales and a share of 13.9%, up 1.7 points from the first half.

Volkswagen was 3rd, selling 232 units with a share of 13.2%, down 2.7 points of share from July. Year-to-date it was 4th with 2.091 sales, just 7 units less than Toyota, and a share of 13.8%, up 0.2 points from the first half.

Mercedes had lost 5.3 points of share with only 204 sales. However it kept the year to date leadership. The cumulated sales were 2.569 with a share of 17.0%, down 0.8 points from the first half.

Audi was 5th with 110 sales and a share of 6.3%, down 2.9 points from the previous month. Year-to-date sales were 1.194 with a share of 7.9%, as the first half.

In the table below, the Top 25 Brands, ranked for year to date position:

Rank Aug

Rank Jul

Rank 2013

Brand

Aug

YTD 2013

FY 2012

I Half 2013

Jul 2013

Aug 2013

Ytd   2013

1

5

2

BMW

349

2.423

17,3%

16,7%

7,2%

19,9%

16,0%

2

1

3

Toyota

312

2.098

14,7%

12,2%

21,5%

17,8%

13,9%

3

3

4

Volkswagen

232

2.091

12,3%

13,6%

15,9%

13,2%

13,8%

4

2

1

Mercedes

204

2.569

14,9%

17,8%

16,9%

11,6%

17,0%

5

4

5

Audi

110

1.194

5,8%

7,9%

9,2%

6,3%

7,9%

6

7

8

Mazda

75

407

1,2%

2,3%

3,6%

4,3%

2,7%

7

11

12

Honda

54

269

1,8%

1,6%

1,8%

3,1%

1,8%

8

11

16

Kia

48

190

2,1%

1,0%

1,8%

2,7%

1,3%

9

6

6

Volvo

47

633

3,7%

4,4%

4,3%

2,7%

4,2%

10

8

10

Hyundai

45

345

4,0%

2,1%

3,2%

2,6%

2,3%

10

9

7

Nissan

45

424

2,4%

2,8%

3,1%

2,6%

2,8%

11

10

9

Jaguar

34

376

1,3%

2,7%

1,8%

1,9%

2,5%

12

13

17

Subaru

24

131

0,5%

0,7%

1,3%

1,4%

0,9%

13

15

13

Land Rover

22

264

1,3%

1,9%

0,9%

1,3%

1,7%

14

17

14

Peugeot

21

204

1,9%

1,5%

0,8%

1,2%

1,3%

15

14

15

Chevrolet

20

196

1,5%

1,3%

1,1%

1,1%

1,3%

16

12

11

Porsche

17

283

1,7%

2,1%

1,5%

1,0%

1,9%

17

19

20

Citroen

16

113

1,2%

0,7%

0,6%

0,9%

0,7%

18

19

22

Renault

15

85

0,4%

0,5%

0,6%

0,9%

0,6%

18

21

18

Ford

15

123

1,2%

0,9%

0,4%

0,9%

0,8%

19

16

19

Mini

13

121

1,0%

0,8%

0,8%

0,7%

0,8%

20

22

28

Infiniti

5

38

0,2%

0,2%

0,2%

0,3%

0,3%

20

18

25

Suzuki

5

59

0,5%

0,4%

0,7%

0,3%

0,4%

20

20

23

Opel

5

68

0,3%

0,5%

0,4%

0,3%

0,4%

20

23

29

Mitsubishi

5

30

0,2%

0,2%

0,1%

0,3%

0,2%

21

24

21

Bentley

3

105

0,3%

0,9%

0,0%

0,2%

0,7%

21

23

31

Jeep

3

17

0,1%

0,1%

0,1%

0,2%

0,1%

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