Skoda. Distributed in selected markets is partecipating to win

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Skoda Global Sales in medium term had been among the best, Strategically focused on Europe, Russia and China, the brands has been well established, when represented, and now is the World’s 23rd.

In the period 2010-2016 Skoda global sales improved from 770.000 in the 2010 to 1.147.000 in the 2016, performing a Compound annual growth rate  (C.A.G.R) of +8.2%, while the industry CAGR in the period was +4.6%.

In this period, Skoda gained five steps within the Global Car Brands Ranking landing in the 23rd place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 66.3% of total sales (it was 68.5% in the 2010). However, sales in Asia are improving share actually counting 32.3% (from 30.0%). Just marginal volume reported in the rest of the World.

In our report we figure out this brand’s sales data in 95 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 28.8% of global sales share (from 23.4% in the 2010), ahead of Germany with 16.2% (from 17.1%), Czech Republic with 7.1% (from 6.9%), United Kingdom with 7.0% and Russia with 4.8%.

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

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