Skoda. Kodjaq launch pushed 2017 sales up

Skoda Logo Skoda Logo

Skoda Global Performance in the 2017 is quite positive as the launch of the SUV Kodjaq has balanced sales lost by the top model Octavia. At regional level the brand is expanding the presence in new markets, like Latin America while growing 6% in Europe.

Following the almost positive trend reported in the period 2010-2016 when the brand grew up at a speed double than the industry, during the first nine months of the 2017 Skoda has further gained with 884.000 sales, up 3.4%.

At regional level, sales are growing faster in “new” areas where the brand is still marginal, like Latin America or the Pacific area. In Europe is growing with West Europe sales up 6.0%, while sales are falling down in North Africa (-51%), East Europe (-15.0%) and GCC (-16.4%).

At model wise, the best model was the Octavia with 301.000 sales (-8.5%) followed by the Fabia with 156.000 (+0.1%) and the Rapid with 138.000 (+2.6%). The new Kodjaq is the 5th model with 61.540 sales.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Skoda Global Performance Report

In the period 2010-2016 Skoda global sales improved from 770.000 in the 2010 to 1.147.000 in the 2016, performing a Compound annual growth rate  (C.A.G.R) of +8.2%, while the industry CAGR in the period was +4.6%.

In this period, Skoda gained five steps within the Global Car Brands Ranking landing in the 23rd place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 66.3% of total sales (it was 68.5% in the 2010). However, sales in Asia are improving share actually counting 32.3% (from 30.0%). Just marginal volume reported in the rest of the World.

In our report we figure out this brand’s sales data in 95 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 28.8% of global sales share (from 23.4% in the 2010), ahead of Germany with 16.2% (from 17.1%), Czech Republic with 7.1% (from 6.9%), United Kingdom with 7.0% and Russia with 4.8%.

Please click on the product figure to see the Contents details.

 

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
11 11 Asean 1 1 2 100,0%
8 8 LatAm 311 327 290 927 21,9%
6 7 Pacific 1.373 1.772 1.851 4.996 15,1%
3 3 CIS 14.362 18.297 18.559 51.218 10,2%
1 1 UE 179.915 195.676 162.046 537.636 6,0%
5 5 Levant 7.500 5.507 5.310 18.317 5,7%
2 2 Asia 82.904 79.111 85.825 247.840 -0,5%
4 4 Europe East 4.881 7.411 7.768 20.061 -15,0%
10 10 GCC 104 43 47 194 -16,4%
9 9 Africa 72 66 61 199 -17,9%
7 6 Africa North 886 1.005 1.031 2.922 -51,6%
Total 292.308 309.215 282.790 884.313 3,4%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
1 1 Skoda Octavia 104.975 98.781 98.121 301.877 -8,5%
2 2 Skoda Fabia 51.801 58.266 46.308 156.376 0,1%
3 3 Skoda Rapid 47.110 47.304 44.192 138.607 2,6%
4 4 Skoda Superb 34.887 37.692 33.473 106.051 2,5%
5 19 Skoda Kodiaq 4.888 22.882 33.770 61.540
6 5 Skoda Yeti 21.440 21.955 17.369 60.765 -18,7%
7 6 Skoda Citigo 9.874 9.662 9.279 28.816 -7,8%
8 7 Skoda Rapid Spaceback 8.817 6.471 4.764 20.052 -4,9%
9 8 Skoda Spaceback 739 964 577 2.280 -11,5%
10 14 Skoda Citigo Van 144 183 159 487 4711,1%

(727)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018