Skoda. Kodjaq launch pushed 2017 sales up

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Skoda Global Performance in the 2017 is quite positive as the launch of the SUV Kodjaq has balanced sales lost by the top model Octavia. At regional level the brand is expanding the presence in new markets, like Latin America while growing 6% in Europe.

Following the almost positive trend reported in the period 2010-2016 when the brand grew up at a speed double than the industry, during the first eight months of the 2017 Skoda has further gained with 773.000 sales, up 3.5%.

At regional level, sales are growing faster in “new” areas where the brand is still marginal, like Latin America or the Pacific area. In Europe is growing with West Europe sales up 6.4%, while sales are falling down in North Africa (-54%), East Europe (-18.2%) and GCC (-14.9%).

At model wise, the best model was the Octavia with 265.000 sales (-9.2%) followed by the Fabia with 137.000 (-0.1%) and the Rapid with 121.000 (+4.3%). The new Kodjaq is the sixth model with 48.991 sales.

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Skoda Global Performance Report

In the period 2010-2016 Skoda global sales improved from 770.000 in the 2010 to 1.147.000 in the 2016, performing a Compound annual growth rate  (C.A.G.R) of +8.2%, while the industry CAGR in the period was +4.6%.

In this period, Skoda gained five steps within the Global Car Brands Ranking landing in the 23rd place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 66.3% of total sales (it was 68.5% in the 2010). However, sales in Asia are improving share actually counting 32.3% (from 30.0%). Just marginal volume reported in the rest of the World.

In our report we figure out this brand’s sales data in 95 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 28.8% of global sales share (from 23.4% in the 2010), ahead of Germany with 16.2% (from 17.1%), Czech Republic with 7.1% (from 6.9%), United Kingdom with 7.0% and Russia with 4.8%.

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Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
8 LatAm 311 327 93 102 833 25,8%
6 Pacific 1.373 1.772 616 649 4.410 13,2%
3 CIS 14.473 18.340 6.049 5.564 44.426 7,7%
5 Levant 7.500 5.501 1.819 1.948 16.769 6,5%
1 UE 176.474 194.113 53.319 47.785 471.691 6,4%
11 Asean 1 1 0,0%
2 Asia 83.100 79.088 23.919 28.786 214.893 -0,1%
9 Africa 72 66 44 17 199 -6,2%
10 GCC 104 43 20 15 182 -14,9%
4 Europe East 4.881 7.411 2.625 2.454 17.372 -18,2%
7 Africa North 886 1.055 427 349 2.718 -52,4%
Total 289.174 307.717 88.933 87.671 773.494 3,5%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Skoda Octavia 263.563 29.152 -9,2% -9,5%
2 2 Skoda Fabia 137.411 12.557 -0,1% -0,1%
3 3 Skoda Rapid 121.793 14.710 4,3% 5,7%
4 4 Skoda Superb 92.898 10.875 3,0% 8,9%
5 5 Skoda Yeti 53.784 4.741 -18,4% -31,7%
6 17 Skoda Kodiaq 48.991 9.982 #DIV/0! #DIV/0!
7 6 Skoda Citigo 24.129 2.305 -7,6% -7,9%
8 7 Skoda Rapid Spaceback 18.089 1.678 5,3% -41,7%
9 8 Skoda Spaceback 2.115 217 -9,9% 10,7%
10 10 Skoda Praktik 400 61 6,3% 0,0%

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