South Africa: Automotive workers strike moved August market in negative. Ford share above 10%

Accordingly with data released by NAAMSA, the South African Automotive Manufacturers Association, South African light passenger’s vehicles market figures in August 2013 was of 53.270 units, down 1.3%, as the market was partially hit by automotive workers strike.

Year to date sales were 418.230, up 5.2% from last year, while September would be really hard, as local plants output was already reduced in August and short inventory could delay new vehicles registrations. Car Passengers sales were 38.892, down 3.7% while LCV sales were 14.376, up 5.3%.

Indeed, in August the strike had involved about 30 000 workers of the South African vehicle manufacturing industry with all the major seven vehicles manufacturing plants involved for three weeks.

NAAMSA reported that the “main impact of the strike action to date had been on the industry’s export performance and particularly the export operations of BMW and Ford Motor Company which had been negatively affected due to other industrial action which preceded the current industry strike.”

Now a prolonged strike threatens the industry’s latest gains and reputation towards the rand and investment flows.

Looking at top brands performance:

Toyota was the market leader, selling 9.991 vehicles with a share of 18.8%, down 2.0 points from the previous month. Year-to-date August sales were 81.268 with a share of 19.6%. Toyota held 9 models in the top 50, with the Hilux in 2nd position.

Volkswagen was 2nd selling 7.057 units with a share of 13.2%, down 2.7 points of share from the previous month. Year-to-date sales were 64.247 with a share of 15.5%. Volkswagen held 6 models in the top 50, with the Polo as market leader.

Ford in 3rd sold 5.433 units with a share of 10.2%, up 0.5 points of share from the previous month. Year-to-date sales were 36.978 with a share of 8.9%. Ford held 4 models in the top 50, with the Ranger in 5th position.

Nissan maintained its 4th position selling 4.235 units with a share of 8%, down 0.4 points from the previous month. Year-to-date sales were 33.651 with a share of 8.1%. The top model was the NP200 in 10th position, losing 4 spots from July.

Chevrolet was 5th, selling 4.046 units with a share of 7.6%, up 1.2 points from the previous month. Year-to-date sales were 28.657 with a share of 6.9%. The best-selling model was the Utility in 5thposition, gaining 2 spots from the previous month.

Mercedes was 6th , gaining 1 spot from July and selling 2.123 with a share of 4%, up 0.4 points from the previous month. Year-to-date sales were 15.456 with a share of 3.7%. The top model was the C Class, in 9thposition, up 3 spots from July.

BMW was 7th selling 2.112 units with a share of 4%, stable from the previous month. Year-to-date sales were 17.913 with a share of 4.3%. The top model was the 3 Series in 12th place.

Audi was stable in 8th, selling 1.762 vehicles with a share of 3.3%, up 0.1 points from the previous month. Year-to-date sales were 13.249 with a share of 3.2%. The best-selling model was the A4 in 17th position.

Fiat this month advanced in the top 15 brands, selling 564 vehicles with a share of 1.1%, up 0.7 points from July.

In the table below, the Top 25 Brands, ranked as per August position:

Rank Aug

Rank Jul

Rank 2012

Rank   2013

Brand

Aug

YTD 2013

FY 2012

Q1 2013

I Half 2013

Jul 2013

Aug 2013

Ytd   2013

1

1

1

1

Toyota

9.991

81.268

20,6%

19,6%

19,5%

20,8%

18,8%

19,6%

2

2

2

2

Volkswagen

7.057

64.247

15,0%

15,4%

15,8%

15,9%

13,2%

15,5%

3

3

5

3

Ford

5.433

36.978

7,0%

8,0%

8,5%

9,7%

10,2%

8,9%

4

4

3

4

Nissan

4.235

33.651

9,0%

8,9%

8,1%

8,4%

8,0%

8,1%

5

5

4

5

Chevrolet

4.046

28.657

8,4%

6,4%

6,8%

6,5%

7,6%

6,9%

6

7

6

7

Mercedes

2.123

15.456

4,5%

3,6%

3,7%

3,6%

4,0%

3,7%

7

6

7

6

BMW

2.112

17.913

4,3%

4,4%

4,4%

4,0%

4,0%

4,3%

8

8

8

8

Audi

1.762

13.249

2,9%

2,9%

3,2%

3,2%

3,3%

3,2%

9

9

9

9

Isuzu

1.439

9.288

2,3%

2,1%

2,1%

2,5%

2,7%

2,2%

10

11

10

11

Renault

1.288

7.126

1,8%

1,2%

1,6%

1,8%

2,4%

1,7%

11

10

11

10

Honda

1.025

9.030

1,6%

2,5%

2,3%

1,8%

1,9%

2,2%

12

12

15

14

Tata

587

4.594

0,8%

1,1%

1,1%

1,3%

1,1%

1,1%

13

13

13

13

Jeep

580

5.030

1,3%

1,4%

1,2%

1,1%

1,1%

1,2%

14

19

18

19

Fiat

564

2.757

0,7%

0,7%

0,6%

0,4%

1,1%

0,7%

15

14

12

12

Land Rover

515

5.244

1,3%

1,6%

1,3%

1,1%

1,0%

1,3%

16

17

16

16

Suzuki

476

3.289

0,8%

0,8%

0,8%

0,6%

0,9%

0,8%

17

15

14

15

Mazda

460

3.865

1,1%

0,7%

1,0%

0,7%

0,9%

0,9%

18

22

20

17

Mitsubishi

362

2.969

0,6%

0,8%

0,8%

0,4%

0,7%

0,7%

19

18

17

20

Mahindra

358

2.550

0,7%

0,6%

0,6%

0,6%

0,7%

0,6%

20

16

19

18

Peugeot

352

2.782

0,6%

0,6%

0,7%

0,6%

0,7%

0,7%

21

20

23

21

Mini

260

2.018

0,5%

0,5%

0,5%

0,4%

0,5%

0,5%

22

25

22

24

Opel

215

1.557

0,5%

0,3%

0,4%

0,3%

0,4%

0,4%

23

21

21

22

Volvo

206

1.821

0,5%

0,4%

0,5%

0,4%

0,4%

0,4%

24

23

32

25

Citroen

192

1.261

0,0%

0,3%

0,3%

0,3%

0,4%

0,3%

25

24

25

23

Porsche

184

1.636

0,2%

0,4%

0,4%

0,3%

0,3%

0,4%

Volkswagen Polo was the market leader with 4.949 sales and a share of 9.3%, down 1.4 points from the previous month. Year-to-date sales were 45.015 with a share of 10.5%.

Toyota Hilux was 2nd with 3.339 units and a share of 6.3%, up 0.9 points from the previous month, followed by Toyota Etios in 3rd with 1.852 sales and a share of 3.5%, down 0.1 points from the previous month.

Ford Ranger was 4th with 1.695 units and a share of 3.2%, stable from the previous month, followed by Chevrolet Utility in 5th with 1.485 sales and a share of 2.8%, up 0.1 points from the previous month, and by Isuzu KB in 6th, up 2 spots, with 1.439 sales and a share of 2.7%, up 0.3 from July.

Ford Figo was 7th (up 3 spots) with 1.200 units and a share of 2.3%, stable from the previous month, followed by Toyota Quantum in 8th, up 1 spot, with 1.122 sales and a share of 2.1%, up 0.2 points from the previous month.

Mercedes C Class was 9th (up 3 spots) selling 1.119 units and with a share of 2.1%, up 0.4 points from July, followed by Nissan NP200 with 1.089 sales (down 4 spots) and a share of 2.0 down 0.9 points from July.

Remarkable was the terrible month of Toyota Corolla, which was out of the top ten in August and sold just 821 units (with a share of 1,5%, down 2.0 points from July).

In the table below, the Top 50 models, ranked for last month position:

Rank Aug

Rank Jul

Rank 2013

Model

Aug

YTD 2013

FY 2012

I Half 2013

Jul 2013

Aug 2013

YTD   2013

1

1

1

Volkswagen Polo

4.949

     45.015

10,9%

10,7%

10,7%

9,3%

10,5%

2

2

2

Toyota Hilux

3.339

     25.642

5,9%

6,1%

5,4%

6,3%

6,0%

3

3

3

Toyota Etios

1.852

     15.161

2,6%

3,5%

3,6%

3,5%

3,6%

4

5

4

Ford Ranger

1.695

     13.463

2,7%

3,1%

3,2%

3,2%

3,2%

5

7

5

Chevrolet Utility

1.485

     12.577

3,3%

3,0%

2,7%

2,8%

2,9%

6

8

8

Isuzu KB

1.439

       9.597

2,3%

2,1%

2,4%

2,7%

2,2%

7

10

9

Ford Figo

1.200

       9.400

2,5%

2,2%

2,3%

2,3%

2,2%

8

9

10

Toyota Quantum

1.122

       9.288

2,2%

2,2%

2,3%

2,1%

2,2%

9

12

12

Mercedes C Class

1.119

       7.502

0,0%

1,7%

1,7%

2,1%

1,8%

10

6

6

Nissan NP200

1.089

     11.768

3,1%

2,9%

2,9%

2,0%

2,8%

11

17

18

Chevrolet Spark

1.086

       4.472

1,1%

0,8%

1,4%

2,0%

1,0%

12

11

11

BMW 3 Series

1.035

       9.068

2,0%

2,2%

2,0%

1,9%

2,1%

13

13

13

Toyota Fortuner

945

       7.249

2,1%

1,7%

1,6%

1,8%

1,7%

14

15

15

Nissan NP300

883

       5.708

1,5%

1,2%

1,6%

1,7%

1,3%

15

16

14

Ford Fiesta

824

       5.785

1,0%

1,3%

1,5%

1,5%

1,4%

16

4

7

Toyota Corolla

821

     10.712

2,8%

2,5%

3,5%

1,5%

2,5%

17

18

17

Audi A4

628

       4.488

0,9%

1,0%

1,1%

1,2%

1,1%

18

32

43

Renault Clio

615

       1.824

0,2%

0,3%

0,5%

1,2%

0,4%

19

14

16

Volkswagen Golf

587

       4.833

1,2%

1,1%

1,6%

1,1%

1,1%

20

20

25

Renault Sandero

487

       3.408

1,1%

0,8%

0,8%

0,9%

0,8%

21

26

20

Ford Focus

448

       3.516

0,6%

0,8%

0,7%

0,8%

0,8%

22

23

19

BMW 1 Series

447

       3.578

1,0%

0,9%

0,7%

0,8%

0,8%

23

19

22

Toyota Avanza

446

       3.458

0,8%

0,8%

0,9%

0,8%

0,8%

24

41

40

Toyota Land Cruiser

411

       1.969

0,5%

0,4%

0,4%

0,8%

0,5%

25

28

21

Chevrolet Cruze

401

       3.479

1,1%

0,9%

0,6%

0,8%

0,8%

26

30

23

Nissan Micra

391

       3.424

0,8%

0,9%

0,5%

0,7%

0,8%

27

24

26

Volkswagen Amarok

365

       3.404

1,0%

0,8%

0,7%

0,7%

0,8%

28

31

34

Audi A3

358

       2.300

0,5%

0,5%

0,5%

0,7%

0,5%

29

73

54

Fiat Punto

345

       1.342

0,2%

0,3%

0,2%

0,6%

0,3%

30

33

31

Honda Brio

329

       2.482

0,1%

0,6%

0,5%

0,6%

0,6%

31

37

28

Volkswagen Tiguan

326

       2.580

0,5%

0,6%

0,5%

0,6%

0,6%

32

27

24

Nissan Juke

323

       3.418

0,7%

0,9%

0,6%

0,6%

0,8%

33

53

42

Chevrolet Sonic

309

       1.862

1,1%

0,4%

0,3%

0,6%

0,4%

34

21

32

Toyota Yaris

302

       2.470

1,5%

0,5%

0,7%

0,6%

0,6%

34

22

35

Tata Indica/Indigo

302

       2.137

0,2%

0,4%

0,7%

0,6%

0,5%

35

36

29

Nissan Qashqai

295

       2.573

0,7%

0,6%

0,5%

0,6%

0,6%

36

34

30

Chevrolet Aveo

293

       2.560

1,2%

0,6%

0,5%

0,6%

0,6%

37

35

39

Mazda3

284

       1.970

0,4%

0,4%

0,5%

0,5%

0,5%

38

29

27

Volkswagen Jetta

274

       2.654

0,8%

0,6%

0,6%

0,5%

0,6%

39

65

36

Chevrolet Trailblazer

271

       2.111

0,1%

0,5%

0,2%

0,5%

0,5%

40

38

33

Honda Jazz

269

       2.376

0,7%

0,6%

0,5%

0,5%

0,6%

41

39

38

Land Rover Discovery

264

       1.991

0,5%

0,5%

0,5%

0,5%

0,5%

42

45

37

Mercedes A Class

260

       2.003

0,0%

0,5%

0,3%

0,5%

0,5%

43

46

52

Jeep Grand Cherokee

253

       1.479

0,4%

0,3%

0,3%

0,5%

0,3%

44

25

41

Toyota RAV4

251

       1.941

0,2%

0,4%

0,7%

0,5%

0,5%

45

40

49

Volkswagen Caddy

239

       1.673

0,4%

0,4%

0,4%

0,4%

0,4%

46

42

53

Mercedes M Class

226

       1.421

0,0%

0,3%

0,4%

0,4%

0,3%

47

51

48

Nissan Livina

222

       1.086

0,4%

0,3%

0,1%

0,4%

0,3%

47

80

66

Nissan Navara

222

       1.690

0,4%

0,4%

0,3%

0,4%

0,4%

48

55

50

Audi A1

214

       1.545

0,4%

0,4%

0,3%

0,4%

0,4%

49

43

44

Honda CR-V

209

       1.718

0,2%

0,4%

0,4%

0,4%

0,4%

50

44

71

Mercedes E Class

206

           999

0,0%

0,2%

0,4%

0,4%

0,2%

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