South Africa car market rose 11% in October 2012. BMW up, Mercedes down.

Posting the 18th year-on-year increase in a string, the South African light passengers vehicle market confirmed to be one of the world’s healthiest. October sales were 55.682, up 11.0% from last year, with 41.621 cars and 13.682 LCV. Year-to-date sales were 505.473, up 10.2% and the last full 2012 year projection, issued by focus2move, was stable at 605.000 units, the third best market volume ever.

The local association of car manufacturers (NAAMSA) was explaining the current trend as effect of many different factors, starting from current low level of interest rate, circulating park age, strong sales incentives, improved variety of product choice and new models introduction. As far as next year preliminary forecast, NAAMSA was pointing out the rising inflationary pressure and the negative impact of Rand weakness, not yet reflected in the so far stable car prices. They expect a market decline of 6%.

Toyota was again the number one in the market, selling 11.636 units with a share of 21.0%, up 1.3 points of share from September. Year-to-date sales were 98.768 with a share of 20.3%.The best-selling model was Toyota Etios, 2nd in the month with 2.625 units sold, followed by Hilux, 3rd, with 2.283 units. Toyota held 4 models in the Top 6, with Fortuner and Corolla respectively in 5th and 6th position.

Volkswagen was behind, with 8.569 sales and 15.5% of share, up 0.4 points from previous month. Year-to-date October sales were 76.780 with a share of 15.8%. Volkswagen Polo was the best-selling model in the market with 11.636 units sold in October.

Chevrolet in 3rd (4th year-to-date) sold 5.046 units with a share of 9.1%, up 0.3 points from September. YTD October sales were 40.559 with a share of 8.3%. The best-selling model was Chevrolet Utility, 4th in the monthly ranking.

Nissan in 4th (3rd year-to-date) sold 4.621 vehicles with a share of 8.4%, down 0.1 points from previous month. The top model was the NP200, with 1.546 units and a share of 2.8%, up 0.2 points.

Ford was 5th, selling 3.611 units with 6.5% of share, up 0.1 points from the previous. The Ranger and the Figo were 9th and 10th in the rank, with 1.511 and 1.353 units sold.

BMW was 6th, and leader of luxury segment, selling 2.523 units with a share of 4.6%, up 0.6 from September. BMW3 Series was 8th in the monthly ranking with 1.520 units.

In the table below, the Top 20 Brands, ranked for year to date position:

Rank

Brands

Oct

Ytd Oct

Q1

Q2

Sep

Q3

Oct

Ytd Oct

1

Toyota

11.636

98.768

20,0%

20,0%

19,7%

20,5%

21,0%

20,3%

2

Volkswagen

8.569

76.780

17,3%

14,9%

15,1%

15,3%

15,5%

15,8%

3

Nissan

4.641

44.228

9,9%

9,6%

8,5%

8,2%

8,4%

9,1%

4

Chevrolet

5.046

40.559

7,9%

8,0%

8,8%

8,6%

9,1%

8,3%

5

Ford

3.611

32.129

5,4%

7,7%

6,4%

6,7%

6,5%

6,6%

6

Mercedes

1.820

22.300

6,0%

4,5%

4,1%

3,8%

3,3%

4,6%

7

BMW

2.523

21.991

4,7%

4,7%

4,0%

4,1%

4,6%

4,5%

8

Audi

1.474

14.074

3,1%

2,8%

2,9%

2,8%

2,7%

2,9%

9

Isuzu

1.199

11.178

2,2%

2,4%

2,2%

2,3%

2,2%

2,3%

10

Renault

1.103

9.038

1,7%

1,9%

2,1%

1,9%

2,0%

1,9%

11

Honda

652

7.286

1,9%

1,1%

1,8%

1,6%

1,2%

1,5%

12

Land Rover

470

6.029

1,5%

1,2%

1,3%

1,1%

0,8%

1,2%

13

Jeep

619

5.939

1,2%

1,2%

1,3%

1,3%

1,1%

1,2%

14

Mazda

863

4.858

1,3%

0,7%

0,6%

0,7%

1,6%

1,0%

15

Tata

465

3.975

0,7%

0,8%

1,2%

0,9%

0,8%

0,8%

16

Suzuki

364

3.890

1,0%

0,8%

0,7%

0,7%

0,7%

0,8%

17

Mahindra

362

3.446

0,8%

0,6%

1,1%

0,8%

0,7%

0,7%

18

Fiat

256

3.057

0,7%

0,7%

0,6%

0,6%

0,5%

0,6%

19

Peugeot

323

2.863

0,7%

0,6%

0,6%

0,5%

0,6%

0,6%

20

Mitsubishi

355

2.815

0,6%

0,5%

0,7%

0,6%

0,6%

0,6%

Looking at models, the leader Volkswagen Polo was still increasing its growth, selling 6.224 units, almost three times higher than the second. Polo share was at 11.3%.

The Toyota Etios was 2nd with 2.625 units sold and 4.7% points of share, up 1.4 from previous month, outpacing the Toyota Hilux,3rd with 2.283 sales and 4.1% of share, down 1.2.

The Chevrolet Utility surged to the 4th place (3rd year-to-date), selling 1.763 units for a share of 3.2%, up 0.5 from the previous month. The Nissan NP200 was 7th, selling 1.546 units for a share of 2.8%, up 0.2 points from September.

In the table below, the Top 50 best-selling models, ranked for last month position:

Rank Oct

Rank Ytd

Model

Oct

Ytd Oct

Q1

Q2

Sep

Q3

Oct

Ytd Oct

1

1

Volkswagen Polo

6.224

54.012

11,7%

10,3%

10,9%

11,2%

11,3%

11,1%

2

9

Toyota Etios

2.625

11.097

0,0%

2,5%

3,3%

3,2%

4,7%

2,3%

3

2

Toyota Hilux

2.283

28.587

6,9%

6,1%

5,3%

5,4%

4,1%

5,9%

4

3

Chevrolet Utility

1.763

16.260

3,5%

3,6%

2,7%

3,0%

3,2%

3,3%

5

11

Toyota Fortuner

1.754

10.227

2,0%

2,1%

1,8%

1,8%

3,2%

2,1%

6

5

Toyota Corolla

1.551

14.574

3,8%

2,0%

3,0%

3,2%

2,8%

3,0%

7

4

Nissan NP200

1.546

15.444

3,5%

3,4%

2,6%

2,8%

2,8%

3,2%

8

12

BMW 3 Series

1.520

9.960

1,5%

2,1%

2,3%

2,2%

2,7%

2,0%

9

6

Ford Ranger

1.511

12.371

1,8%

3,2%

2,4%

2,6%

2,7%

2,5%

10

7

Ford Figo

1.353

11.732

2,7%

2,5%

2,2%

2,0%

2,4%

2,4%

11

10

Toyota Quantum

1.238

10.764

2,2%

2,0%

2,2%

2,3%

2,2%

2,2%

12

8

Isuzu KB

1.199

11.178

2,2%

2,4%

2,2%

2,3%

2,2%

2,3%

13

13

Nissan NP300

991

7.543

1,5%

1,3%

1,8%

1,7%

1,8%

1,5%

14

19

Chevrolet Sonic

969

5.429

1,0%

0,8%

1,4%

1,2%

1,8%

1,1%

15

14

Toyota Yaris

830

7.230

1,8%

1,1%

1,2%

1,5%

1,5%

1,5%

16

18

Chevrolet Spark

688

5.565

0,8%

1,0%

1,9%

1,5%

1,2%

1,1%

17

16

Chevrolet Aveo

674

5.980

1,6%

0,9%

1,3%

1,2%

1,2%

1,2%

18

20

Chevrolet Cruze

671

5.214

1,0%

0,9%

1,2%

1,2%

1,2%

1,1%

19

17

Renault Sandero

630

5.656

1,1%

1,2%

1,2%

1,2%

1,1%

1,2%

20

15

Volkswagen Golf

626

5.991

1,5%

1,2%

1,2%

1,1%

1,1%

1,2%

21

24

Audi A4

541

4.648

1,1%

0,9%

1,3%

0,9%

1,0%

1,0%

22

28

Toyota Avanza

464

3.705

0,8%

0,8%

0,8%

0,7%

0,8%

0,8%

23

22

Volkswagen Amarok

442

4.993

1,4%

0,8%

0,9%

0,9%

0,8%

1,0%

24

23

Ford Fiesta

442

4.744

1,0%

1,0%

0,9%

1,0%

0,8%

1,0%

25

21

BMW 1 Series

416

5.029

1,4%

1,1%

0,7%

0,8%

0,8%

1,0%

26

47

Mazda3

412

1.736

0,4%

0,3%

0,2%

0,2%

0,7%

0,4%

27

30

Nissan Qashqai

401

3.250

0,8%

0,6%

0,6%

0,6%

0,7%

0,7%

28

25

Nissan Micra

375

4.135

1,1%

0,7%

0,5%

0,8%

0,7%

0,8%

29

26

VW Jetta

368

3.771

0,9%

0,9%

0,6%

0,6%

0,7%

0,8%

30

29

Nissan Juke

354

3.560

1,1%

0,6%

0,7%

0,6%

0,6%

0,7%

31

39

Mini

315

2.195

0,5%

0,4%

0,4%

0,4%

0,6%

0,5%

32

55

Mazda BT-50

299

1.344

0,2%

0,2%

0,5%

0,3%

0,5%

0,3%

33

33

Volkswagen Tiguan

270

2.343

0,5%

0,5%

0,4%

0,5%

0,5%

0,5%

34

34

Nissan Tiida

270

2.335

0,4%

0,4%

0,7%

0,6%

0,5%

0,5%

35

42

Jeep Compass

239

1.816

0,4%

0,3%

0,4%

0,3%

0,4%

0,4%

36

41

Nissan Navara

237

1.891

0,6%

0,3%

0,4%

0,3%

0,4%

0,4%

37

37

Nissan Livina

234

2.251

0,5%

0,4%

0,6%

0,4%

0,4%

0,5%

38

43

Audi A1

209

1.759

0,3%

0,4%

0,3%

0,4%

0,4%

0,4%

39

36

Toyota Land Cruiser PU

200

2.324

0,6%

0,5%

0,4%

0,5%

0,4%

0,5%

40

31

Toyota Aygo

195

2.989

0,7%

0,6%

0,7%

0,7%

0,4%

0,6%

41

60

Renault Clio III

191

1.059

0,2%

0,2%

0,2%

0,2%

0,3%

0,2%

42

58

Tata Indigo

190

1.122

0,2%

0,2%

0,2%

0,2%

0,3%

0,2%

43

40

Land Rover Discovery 4

174

2.172

0,6%

0,4%

0,4%

0,4%

0,3%

0,4%

44

27

Honda Jazz

170

3.742

0,7%

0,8%

1,0%

1,0%

0,3%

0,8%

45

32

Ford Focus

165

2.934

0,6%

0,7%

0,6%

0,7%

0,3%

0,6%

46

45

Honda Civic

164

1.740

0,4%

0,3%

0,3%

0,4%

0,3%

0,4%

47

50

BMW X3

156

1.694

0,4%

0,4%

0,2%

0,3%

0,3%

0,3%

48

44

Volkswagen Caddy

155

1.759

0,4%

0,4%

0,3%

0,3%

0,3%

0,4%

49

59

BMW X5

154

1.069

0,2%

0,2%

0,2%

0,2%

0,3%

0,2%

50

35

Audi A3

151

2.328

0,6%

0,5%

0,4%

0,4%

0,3%

0,5%

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This report was written by Camilla.

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