South Africa car market surged 19% in July 2012. Toyota was hot.

Pushed by a favorable economic environment, the South African automotive industry is rushing over the top global positions and in June 2012 was the world’s 25th. While there are chances that the domestic economy could go-slow, the current buying trend suggests otherwise, buoyed by an interest rate reduction, strong demand from rental sector, new models introduction (Toyota Etios overall) and vehicle affordability.

Focus2move.com full year forecast are 605.000, up 10% from last year.

Toyota and Volkswagen are fighting for the local leadership as in the world for the global. Here, Toyota is winning, with year to date sales at 64.947 units and a share of 20%, but Volkswagen is not far, ranking second with 51.870 sales and 16.0% of share.

In third position, Nissan sold 30.764 units with a share of 9.5%, but the last three months were weak, with a share around 8%. Chevrolet was 4th, with 26.378 units and 8.1% of share and in July was ahead of Nissan in third.

Ford was 5th, with 21.887 units and 6.7% of share, with last month over 7.5% of share. Mercedes is not sharing data details. However, local estimations project MB in 6th, leader of luxury segment, few units ahead of BMW.

In the table below, the Top 20 Brands, ranked for year to date position:

Rank

Brands

Jul

YTD Jul

Apr

May

Jun

I Half

Jul

YTD Jul

1

Toyota

10.328

64.947

22,1%

18,3%

19,7%

20,0%

20,0%

20,0%

2

Volkswagen

7.947

51.870

14,8%

15,4%

14,5%

16,1%

15,4%

16,0%

3

Nissan

4.150

30.764

13,2%

8,0%

8,1%

9,7%

8,0%

9,5%

4

Chevrolet

4.554

26.378

7,9%

8,5%

7,6%

8,0%

8,8%

8,1%

5

Ford

3.904

21.887

7,6%

7,8%

7,8%

6,6%

7,6%

6,7%

6

Mercedes

1.966

16.390

5,4%

4,0%

4,3%

5,3%

3,8%

5,0%

7

BMW

2.102

15.042

4,6%

4,6%

5,1%

4,7%

4,1%

4,6%

8

Audi

1.433

9.590

2,8%

2,9%

2,7%

3,0%

2,8%

2,9%

9

Isuzu

1.352

7.629

2,2%

2,4%

2,5%

2,3%

2,6%

2,3%

10

Renault

907

5.818

1,9%

1,8%

1,8%

1,8%

1,8%

1,8%

11

Honda

651

4.781

1,0%

1,2%

1,3%

1,5%

1,3%

1,5%

12

Land Rover

565

4.320

1,3%

1,2%

1,3%

1,4%

1,1%

1,3%

13

Jeep

602

3.873

1,1%

1,1%

1,3%

1,2%

1,2%

1,2%

14

Mazda

310

3.173

0,9%

0,6%

0,8%

1,0%

0,6%

1,0%

15

Suzuki

323

2.757

0,9%

0,9%

0,7%

0,9%

0,6%

0,8%

16

Tata

414

2.504

1,2%

0,7%

0,6%

0,8%

0,8%

0,8%

17

Mahindra

321

2.179

1,0%

0,2%

0,7%

0,7%

0,6%

0,7%

18

Fiat

268

2.169

0,7%

0,7%

0,6%

0,7%

0,5%

0,7%

19

Peugeot

238

1.975

0,5%

0,8%

0,5%

0,6%

0,5%

0,6%

20

Opel

226

1.949

1,0%

0,7%

0,5%

0,6%

0,4%

0,6%

Looking at models, the Volkswagen Polo is a great success, leading the market with 35.950 units year to date July and a share of 11.1% (11.4% in July). It was followed by three pick-ups, a very popular segment in South Africa. The Toyota Hilux was 2nd with 20.549 units and 6.3% of share, Chevrolet Utility was 3rd with 11.526 units and 3.5% of share and Nissan NP200 was 4th, with 10.866 units and a share of 3.3%.

The new Toyota Etios, launched in April was already 3rd in July and now ranked 16th in the year to date ranking.

In the table below, the Top 30 best-selling models, ranked for year to date position:

Rank

Model

Jul

YTD Jul

Apr

May

Jun

I Half

Jul

YTD Jul

2011 Ranking

1

Volkswagen Polo

5.908

35.950

9,9%

10,7%

10,1%

11,0%

11,4%

11,1%

1

2

Toyota Hilux

2.781

20.549

6,8%

5,5%

6,2%

6,5%

5,4%

6,3%

2

3

Chevrolet Utility

1.747

11.526

3,4%

4,0%

3,5%

3,6%

3,4%

3,5%

4

4

Nissan NP200

1.359

10.866

3,3%

3,9%

3,1%

3,5%

2,6%

3,3%

10

5

Toyota Corolla/Auris

1.551

9.525

2,4%

1,7%

2,0%

2,9%

3,0%

2,9%

3

6

Ford Figo

1.176

8.323

2,4%

2,3%

2,8%

2,6%

2,3%

2,6%

5

7

Ford Ranger

1.559

8.350

3,3%

3,3%

2,9%

2,5%

3,0%

2,6%

20

8

Isuzu KB

1.352

7.629

2,2%

2,4%

2,5%

2,3%

2,6%

2,3%

7

9

Toyota Quantum

1.201

7.010

1,5%

2,3%

2,2%

2,1%

2,3%

2,2%

11

10

Toyota Fortuner

982

6.545

2,1%

2,1%

2,1%

2,0%

1,9%

2,0%

10

11

BMW 3 Series

1.041

6.014

2,0%

1,8%

2,6%

1,8%

2,0%

1,8%

9

12

Toyota Yaris

621

4.649

1,4%

1,3%

0,8%

1,5%

1,2%

1,4%

12

13

Nissan NP300

954

4.833

1,4%

1,2%

1,4%

1,4%

1,8%

1,5%

16

14

Volkswagen Golf

497

4.140

1,3%

1,3%

1,0%

1,3%

1,0%

1,3%

18

15

Chevrolet Aveo

638

4.087

1,2%

1,1%

0,6%

1,3%

1,2%

1,3%

13

16

Toyota Etios

1753

5.173

0,0%

2,8%

4,3%

1,3%

3,4%

1,6%

new

17

BMW 1 Series

444

3.789

1,1%

1,1%

1,1%

1,2%

0,9%

1,2%

29

18

Renault Sandero

589

3.703

1,2%

1,1%

1,2%

1,1%

1,1%

1,1%

19

19

Volkswagen Amarok

477

3.552

0,9%

0,5%

1,0%

1,1%

0,9%

1,1%

22

20

Ford Fiesta

526

3.280

1,1%

1,3%

0,8%

1,0%

1,0%

1,0%

21

21

Chevrolet Cruze

764

3.399

0,7%

1,0%

1,0%

1,0%

1,5%

1,0%

17

22

Audi A4

429

3.037

0,9%

0,8%

0,9%

1,0%

0,8%

0,9%

23

23

Chevrolet Spark

519

3.044

1,1%

1,0%

0,9%

0,9%

1,0%

0,9%

15

24

Chevrolet Sonic

503

3.005

0,8%

0,6%

1,0%

0,9%

1,0%

0,9%

new

25

Nissan Micra

264

2.733

0,5%

0,9%

0,6%

0,9%

0,5%

0,8%

24

26

VW Jetta

306

2.758

0,9%

1,0%

0,9%

0,9%

0,6%

0,8%

32

27

Nissan Juke

287

2.527

0,6%

0,6%

0,5%

0,8%

0,6%

0,8%

63

28

Toyota Avanza

359

2.463

0,9%

0,8%

0,6%

0,8%

0,7%

0,8%

26

29

Nissan Qashqai

359

2.273

0,6%

0,5%

0,6%

0,7%

0,7%

0,7%

25

30

Ford Focus

408

2.109

0,6%

0,6%

0,8%

0,6%

0,8%

0,6%

33

 

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