South Africa new vehicles sales down 2% in the first half hit by energy crisis.

South Africa new vehicles sales Rolls-Royce-Phantom_Serenity_2015

South Africa new vehicles sales down 2 percent in the first half hit by energy crisis, RAD appreciation and prices increase with deteriorating consumers confidence. Ford shine overtaking Volkswagen for the second place.

Economic Outlook

South Africa’s energy crisis is weighing heavily on economic activity. Recent data show that the economy is struggling to rebound. Manufacturing production contracted for the second consecutive month in June and the PMI signaled a deterioration in the private sector in July.

In August, the rand continued the depreciating trend that has been in place for over three years. Falling commodity prices coupled with a slowdown in China and concerns about an upcoming interest rate hike by the Fed are putting pressure on the currency.

Meanwhile, cash-strapped utility company Eskom has asked the country’s energy regulator to raise electricity tariffs. Eskom, which has already increased tariffs once this year, is struggling to meet demand due to delays in building new power stations as existing plants suffer breakdowns.

Market Outlook

Hit by energy crisis and price increase the South African new vehicle market is struggling since over one year.

Following the shy first quarter with losses reduced at only 0.3%, in the second quarter the market was down year on year in each month with April -3.3%, May -3.1% and June -4.2%.

According to data released by the Department Trade and Industry of South African, in June sales had been 47.791 with a final result for the first half negative by 1.8% at 288.124 units.

Competitive Arena

Albeit the general decline, Ford shine again in June with sales up 22.5% at 7.094 consolidating the second place on Toyota shoulders with 14.8% of market share.

Toyota led the ranking with 9.292 sales (-1.5%) ending the first half with 55.670 sales (-4.1%) while Volkswagen took the third step of the podium with June sales at 5.890, heavy losing. In the first half VW sold 38.677 units (-11.0%) being outpaced by Ford.

As far as group’s ranking, the leader was Toyota with 19.7% of share in June ahead of Ford and Volkswagen group both with 14.8%.

As far as the best-selling models, the leader was the Volkswagen Polo with 3.774 sales (-32.9%) followed by the Ford Ranger with 3.019 units (+19.0%) and the Toyota Hilux with 2.912 units (-0.9%).

To see the Top 100 models ranking in the first half 2015, just enter here

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Jun Rank 2015 Brand Jun 2015 H1 2015 H1 2014 Var Jun Var H1 Share Jun Share H1
1 1 Toyota 9.292 55.670 58.067 -1,5% -4,1% 19,4% 19,3%
2 2 Ford 7.094 39.116 31.286 22,5% 25,0% 14,8% 13,6%
3 3 Volkswagen 5.890 38.677 43.441 -20,9% -11,0% 12,3% 13,4%
4 4 Nissan 3.644 21.382 21.507 -6,0% -0,6% 7,6% 7,4%
5 5 Hyundai 2.738 19.573 21.240 -8,1% -7,8% 5,7% 6,8%
6 7 Mercedes 2.731 13.547 12.085 1,1% 12,1% 5,7% 4,7%
7 6 Chevrolet 2.535 15.309 19.007 -23,0% -19,5% 5,3% 5,3%
8 8 BMW 2.032 12.309 12.235 -0,1% 0,6% 4,3% 4,3%
9 10 Renault 2.000 8.221 9.040 26,7% -9,1% 4,2% 2,9%
10 11 Isuzu 1.376 7.664 8.374 -7,0% -8,5% 2,9% 2,7%
11 9 Kia 1.145 8.836 10.777 -35,2% -18,0% 2,4% 3,1%
12 12 Audi 1.044 7.649 9.684 -31,6% -21,0% 2,2% 2,7%
13 14 Mazda 770 3.892 2.579 141,4% 50,9% 1,6% 1,4%
14 16 Opel 677 3.184 1.675 122,7% 90,1% 1,4% 1,1%
15 13 Honda 527 6.069 4.153 -42,3% 46,1% 1,1% 2,1%
16 17 Suzuki 516 3.127 2.998 2,0% 4,3% 1,1% 1,1%
17 15 Jeep 501 3.271 3.737 -28,8% -12,5% 1,0% 1,1%
18 19 Land Rover 485 2.710 3.470 0,0% -21,9% 1,0% 0,9%
19 18 Datsun 300 2.782 0,6% 1,0%
20 20 Mitsubishi 274 2.132 2.144 -15,4% -0,6% 0,6% 0,7%
21 21 Great Wall 271 1.699 2.083 -15,6% -18,4% 0,6% 0,6%
22 22 Mahindra 249 1.497 1.820 -0,8% -17,7% 0,5% 0,5%
23 23 Volvo 216 1.404 1.331 -11,5% 5,5% 0,5% 0,5%
24 24 Mini 210 1.096 1.087 4,0% 0,8% 0,4% 0,4%
25 27 Geely 145 785 1.558 0,7% -49,6% 0,3% 0,3%
26 31 Citroen 140 481 395 366,7% 21,8% 0,3% 0,2%
27 29 Peugeot 133 743 1.153 -27,3% -35,6% 0,3% 0,3%
28 25 Porsche 129 875 353 74,3% 147,9% 0,3% 0,3%
29 28 Fiat 128 744 1.423 -40,2% -47,7% 0,3% 0,3%
30 26 Tata 127 837 1.578 -41,5% -47,0% 0,3% 0,3%
31 30 Subaru 101 554 661 -19,2% -16,2% 0,2% 0,2%
32 32 Lexus 99 442 728 -2,0% -39,3% 0,2% 0,2%
33 33 Dodge 59 380 388 -10,6% -2,1% 0,1% 0,1%
34 36 Infiniti 53 305 155 -19,7% 96,8% 0,1% 0,1%
35 35 JMC 49 314 257 40,0% 22,2% 0,1% 0,1%
36 34 Jaguar 44 352 596 -49,4% -40,9% 0,1% 0,1%
37 37 Chrysler 25 151 166 -3,8% -9,0% 0,1% 0,1%
38 38 SsangYong 12 131 58 0,0% 125,9% 0,0% 0,0%
39 39 Alfa Romeo 11 99 154 -71,8% -35,7% 0,0% 0,0%
39 41 ChangAn 11 51 #DIV/0! #DIV/0! 0,0% 0,0%
40 40 Ferrari 8 52 44 33,3% 18,2% 0,0% 0,0%
Rank Jun Rank H1 Group Jun 2015 H1 2015 Var Jun Var H1 Share Jun Share H1
1 1 Toyota 9.391 56.112 -1,5% -4,6% 19,7% 19,5%
2 3 Ford 7.094 39.116 22,5% 25,0% 14,8% 13,6%
3 2 Volkswagen 7.063 47.201 -21,9% -11,7% 14,8% 16,4%
4 4 Renault-Nissan 5.997 32.690 8,6% 6,5% 12,5% 11,3%
5 5 Hyundai-Kia 3.883 28.409 -18,2% -11,3% 8,1% 9,9%
6 6 General Motors 3.212 18.493 -10,7% -10,6% 6,7% 6,4%
7 7 Mercedes Daimler 2.731 13.547 1,0% 12,0% 5,7% 4,7%
8 8 BMW 2.242 13.405 0,2% 0,6% 4,7% 4,7%
9 9 Isuzu Motors 1.376 7.664 -7,0% -8,5% 2,9% 2,7%
10 13 Mazda 770 3.892 141,4% 50,9% 1,6% 1,4%
Rank Jun Rank H1 Model Jun 2015 H1 2015 Jun Var H1 Var Share Jun Share H1
1 1 Volkswagen Polo 3.774 25.721 -32,9% -16,3% 7,8% 8,9%
2 2 Ford Ranger 3.019 17.703 19,0% 46,1% 6,3% 6,1%
3 3 Toyota Hilux 2.912 16.952 -0,9% -3,9% 6,0% 5,9%
4 5 Nissan NP200 1.977 9.357 20,5% 9,3% 4,1% 3,2%
5 4 Toyota Corolla 1.771 10.830 -13,6% 22,8% 3,7% 3,7%
6 7 Chevrolet Utility 1.468 8.200 12,6% -0,9% 3,0% 2,8%
7 8 Isuzu KB 1.376 7.664 -15,9% -8,5% 2,9% 2,7%
8 16 Toyota Fortuner 1.353 4.571 67,9% -3,4% 2,8% 1,6%
9 15 Ford Fiesta 1.217 4.777 54,8% 17,3% 2,5% 1,7%
10 10 Mercedes C Class 1.088 6.532 -23,4% 12,5% 2,3% 2,3%
11 6 Toyota Etios 1.074 8.272 7,5% -15,4% 2,2% 2,9%
12 9 Hyundai i10 Grand 1.011 6.702 2,1% 2,3%
13 13 BMW 3 Series 846 4.875 -12,2% -8,3% 1,8% 1,7%
14 12 Toyota Quantum 808 5.071 -29,9% -25,4% 1,7% 1,8%
15 14 Ford Figo 772 4.810 -23,6% -27,9% 1,6% 1,7%
16 11 Ford Ecosport 740 6.129 26,7% 126,7% 1,5% 2,1%
17 23 Renault Sandero 705 2.890 19,9% 4,1% 1,5% 1,0%
18 19 Kia Rio 624 3.747 -2,7% -3,2% 1,3% 1,3%
19 18 Volkswagen Golf 612 3.833 -3,3% -10,7% 1,3% 1,3%
20 20 Nissan X-Trail 583 3.316 483,0% 433,1% 1,2% 1,1%
21 22 Hyundai i20 521 3.126 28,3% -30,8% 1,1% 1,1%
22 17 Nissan NP300 520 3.961 -1,3% 24,6% 1,1% 1,4%
23 44 Ford Focus 512 1.506 98,4% 1,6% 1,1% 0,5%
24 21 Chevrolet Spark 499 3.164 -41,3% -32,8% 1,0% 1,1%
25 30 Renault Clio 496 2.182 16,7% -31,7% 1,0% 0,8%

(497)

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