South Africa vehicles export to African countries rose 20%. In March domestic market down 2%.

The automotive industry is one of key driver of South African emerging economy as confirmed by positive data on domestic market sales and by growing relevance as export country, mainly in the African continent.

In 2012, according to the National Association of Automobile Manufacturers of SA (Naamsa), vehicles exports from South Africa into the rest of Africa grew almost 20%, demonstrating that South Africa remains a gateway for motor manufacturing trade in Africa. Total volume grew from 67.442 in 2011 to 80.221, projecting the hit of 100.000 this year.

The main destinations were Algeria (24,281 units), Nigeria (14,874) and Angola (7,781).

The main exported vehicles was the Toyota Hilux, with over 35.000 units exported, followed by the new Ford Rangers at 31.813 (of which 5.000 in Angola), while the highest volume among brands was hit by Mercedes, with over 50.000 units, all C-Class with US and Canada as destination.

Nissan SA grew significantly export volumes, with a record of 11.840 units, with strong sales in the Democratic Republic of Congo (944 units) and in Ghana (2,182).

BMW SA posted reduced export numbers last year — down from 41,886 units in 2011 to 33,297 last year — but that is likely to have been the result of the run-down of the 3-Series model and the introduction of a new model at its Rosslyn factory.

As far as the domestic market, in March the light passenger vehicles sales were 52.390, down 2.2% from last year. However year-to-date sales were 156.323, up 1.4% from last year.

Looking at the best brands performance:

Toyota in 1st sold 10.072 units with a share of 19.2%, down 1.7 points of share from the previous month. Year-to-date March sales were 30.583 with a share of 19.6%. Toyota held 8 models in the top 50 with the Hilux in 2nd position.

Volkswagen was 2nd, selling 7.729 vehicles with a share of 14.8%, flat from the previous month. Year-to-date sales were 24.128 with a share of 15.4%. Volkswagen held 5 models in the top 50, with the Polo as market leader.

Ford climbed to the 3rd position (4th year-to-date) selling 4.868 units with a share of 9.3%, up 1.3 points of share from the previous month. Year-to-date sales were 12.447 with a share of 8.0%. Ford held 4 models in the top 50, with the Ranger in 3rd position.

Nissan fell to the 4th position (3rd year-to-date) selling 4.687 with a share of 8.9%, down 0.3 points from the previous month. Year-to-date sales were 13.989 with a share of 8.9%. The top model was the NP200 in 5th position.

Chevrolet was 5th selling 3.209 vehicles with a share of 6.1%, up 0.2 points from the previous month. Year-to-date sales were 10.047 with a share of 6.4%. The best-selling model was the Utility in 6th position.

BMW was 6th selling 2.540 units with a share of 4.8%, up 0.5 points of share from the previous month. Year-to-date sales were 6.838 with a share of 4.4%. The 3 Series was 7th.

Mercedes was 7th selling 2.226 with a share of 4.2%, up 1.1 points of share from the previous month. Year-to-date sales were 5.589 with a share of 3.6%.

Audi was 8th, selling 1.530 units with a share of 2.9%, down 0.1 points from the previous month. Year-to-date sales were 4.597 with a share of 2.9%. The best-selling model was the A4 in 16th position.

In the table below, the Top 25 Brands, ranked for year to date position:

Rank Ytd

Rank 2012

Brands

Mar

Ytd Mar

Q3 2012

Q4 2012

2012

Feb

Mar

Ytd Mar

1

1

Toyota

10.072

30.583

20,5%

20,7%

20,3%

20,9%

19,2%

19,6%

2

2

Volkswagen

7.729

24.128

15,3%

15,1%

15,6%

14,8%

14,8%

15,4%

3

3

Nissan

4.687

13.989

8,2%

8,3%

8,9%

9,2%

8,9%

8,9%

4

5

Ford

4.868

12.447

6,7%

7,6%

6,9%

8,0%

9,3%

8,0%

5

4

Chevrolet

3.209

10.047

8,7%

8,7%

8,4%

5,9%

6,1%

6,4%

6

7

BMW

2.540

6.838

4,1%

3,5%

4,3%

4,3%

4,8%

4,4%

7

6

Mercedes

2.226

5.589

3,8%

3,5%

4,4%

3,1%

4,2%

3,6%

8

8

Audi

1.530

4.597

2,8%

2,8%

2,9%

3,0%

2,9%

2,9%

9

11

Honda

1.400

3.958

1,6%

1,6%

1,6%

2,6%

2,7%

2,5%

10

9

Isuzu

897

3.356

2,3%

2,3%

2,3%

2,2%

1,7%

2,1%

11

12

Land Rover

1.015

2.523

1,1%

1,3%

1,3%

1,4%

1,9%

1,6%

12

13

Jeep

730

2.135

1,3%

1,3%

1,2%

1,3%

1,4%

1,4%

13

10

Renault

630

1.850

1,9%

1,5%

1,8%

1,3%

1,2%

1,2%

14

15

Tata

558

1.648

0,9%

0,9%

0,8%

1,1%

1,1%

1,1%

15

16

Suzuki

314

1.207

0,7%

0,8%

0,8%

0,9%

0,6%

0,8%

16

20

Mitsubishi

440

1.190

0,6%

0,7%

0,6%

0,8%

0,8%

0,8%

17

18

Fiat

345

1.088

0,6%

0,6%

0,6%

0,7%

0,7%

0,7%

18

14

Mazda

133

1.079

0,7%

1,6%

1,1%

0,9%

0,3%

0,7%

19

17

Mahindra

349

994

0,8%

0,6%

0,7%

0,6%

0,7%

0,6%

20

19

Peugeot

354

976

0,5%

0,7%

0,6%

0,6%

0,7%

0,6%

21

23

Mini

275

729

0,4%

0,5%

0,5%

0,4%

0,5%

0,5%

22

21

Volvo

272

693

0,5%

0,5%

0,5%

0,4%

0,5%

0,4%

23

26

Porsche

204

565

0,3%

0,2%

0,2%

0,3%

0,4%

0,4%

24

22

Opel

159

490

0,4%

0,4%

0,5%

0,3%

0,3%

0,3%

25

24

Citroen

140

446

0,3%

0,4%

0,4%

0,3%

0,3%

0,3%

Looking at top models, Volkswagen Polo (including Vivo derivative) in 1st sold 5.535 units with a share of 10.6%, up 0.9 points from the previous month. Year-to-date sales were 17.306 with a share of 11.1%.

The Hilux was 2nd selling 3.637 units with a share of 6.9%, flat from February, followed by the Ranger in 3rd with 1.818 sales and a share of 3.5%.

The Etios was 4th selling 1.736 units with a share of 3.3%, down 1.0 points from the previous month, followed by the Nissan NP200 in 5th with 1.712 sales and a share of 3.3%, up 0.9 points from February.

The Utility was 6th, selling 1.456 units with a share of 2.8%, flat from February, followed by the BMW 3 Series in 7th, up 3 spots from February, with 1.401 sales and a share of 2.7%, up 0.6 points from the previous month.

The Corolla/Auris was 8th selling 1.224 units with a share of 2.3%, down 0.3 points from the previous month, followed by the Quantum in 9th with 1.142 sales and a share of 2.2%, down 0.2 points, and by the Figo in 10th with 1.109 sales and a share of 2.1%, up 0.2 points from the previous month.

Behind it was a positive month for the Chevrolet Spark in 22nd, up 24 spots from February, for the Honda Civic in 35th, up 29 spots, for the Mitsubishi ASX in 44th, up 23 spots, and for the Jaguar XF in 48th, up 43 spots from the previous month.

In the table below, the Top 50 models, ranked for last month position:

Rank Mar

Rank Feb

Rank 2012

Model

Mar

Ytd Mar

Q3 2012

Q4 2012

2012

Feb

Mar

Ytd Mar

1

1

1

Volkswagen Polo

5.535

17.306

11,2%

10,5%

10,9%

9,7%

10,6%

11,1%

2

2

2

Toyota Hilux

3.637

9.771

5,4%

5,4%

5,9%

6,9%

6,9%

6,3%

3

4

6

Ford Ranger

1.818

4.857

2,6%

3,2%

2,7%

3,5%

3,5%

3,1%

4

3

7

Toyota Etios

1.736

6.455

3,2%

4,3%

2,6%

4,3%

3,3%

4,1%

5

7

4

Nissan NP200

1.712

4.510

2,8%

2,6%

3,1%

2,4%

3,3%

2,9%

6

5

3

Chevrolet Utility

1.465

4.397

3,0%

3,1%

3,3%

2,8%

2,8%

2,8%

7

10

12

BMW 3 Series

1.401

3.456

2,2%

2,0%

2,0%

2,1%

2,7%

2,2%

8

6

5

Toyota Corolla/Auris

1.224

3.867

3,2%

2,3%

2,8%

2,6%

2,3%

2,5%

9

8

10

Toyota Quantum

1.142

3.348

2,3%

2,3%

2,2%

2,4%

2,2%

2,1%

10

11

8

Ford Figo

1.109

3.293

2,0%

2,7%

2,5%

1,9%

2,1%

2,1%

11

12

11

Toyota Fortuner

993

2.654

1,8%

2,4%

2,1%

1,8%

1,9%

1,7%

12

9

9

Isuzu KB

897

3.356

2,3%

2,3%

2,3%

2,2%

1,7%

2,1%

13

17

22

Ford Fiesta

783

1.844

1,0%

0,9%

1,0%

1,1%

1,5%

1,2%

14

18

28

Nissan Juke

769

1.724

0,6%

0,8%

0,7%

1,0%

1,5%

1,1%

15

15

14

Nissan NP300

754

2.402

1,7%

1,4%

1,5%

1,4%

1,4%

1,5%

16

19

24

Audi A4

555

1.540

0,9%

0,9%

0,9%

0,9%

1,1%

1,0%

17

14

16

Volkswagen Golf

514

1.557

1,1%

1,0%

1,2%

1,5%

1,0%

1,0%

18

32

21

Volkswagen Amarok

510

1.105

0,9%

0,8%

1,0%

0,6%

1,0%

0,7%

19

22

23

BMW 1 Series

484

1.383

0,8%

0,6%

1,0%

0,8%

0,9%

0,9%

20

16

31

Ford Focus

464

1.483

0,7%

0,5%

0,6%

1,2%

0,9%

0,9%

21

21

27

Toyota Avanza

417

1.293

0,7%

0,8%

0,8%

0,9%

0,8%

0,8%

22

46

19

Chevrolet Spark

416

1.061

1,5%

1,1%

1,1%

0,4%

0,8%

0,7%

23

20

29

Nissan Qashqai

405

1.165

0,6%

0,9%

0,7%

0,9%

0,8%

0,7%

24

38

36

Land Rover Discovery 4

398

897

0,4%

0,5%

0,5%

0,5%

0,8%

0,6%

25

29

30

Honda Jazz

392

1.032

1,0%

0,3%

0,7%

0,6%

0,7%

0,7%

26

25

17

Renault Sandero

390

1.034

1,2%

1,0%

1,1%

0,7%

0,7%

0,7%

27

31

20

Chevrolet Cruze

382

1.236

1,2%

1,1%

1,1%

0,6%

0,7%

0,8%

28

30

41

Nissan Navara

382

883

0,3%

0,5%

0,4%

0,6%

0,7%

0,6%

29

40

46

Range Rover Evoque

371

944

0,3%

0,3%

0,4%

0,5%

0,7%

0,6%

30

24

13

Toyota Yaris

348

1.019

1,5%

1,6%

1,5%

0,7%

0,7%

0,7%

31

26

84

Honda Brio

344

1.035

0,0%

0,0%

0,1%

0,7%

0,7%

0,7%

32

27

33

Volkswagen Tiguan

324

957

0,5%

0,6%

0,5%

0,6%

0,6%

0,6%

33

28

15

Chevrolet Aveo

322

1.060

1,2%

1,1%

1,2%

0,6%

0,6%

0,7%

34

23

26

Volkswagen Jetta

303

1.009

0,6%

0,9%

0,8%

0,7%

0,6%

0,6%

35

64

45

Honda Civic

262

607

0,4%

0,4%

0,4%

0,4%

0,5%

0,4%

36

34

82

Chevrolet Trailblazer

256

834

0,0%

0,0%

0,1%

0,6%

0,5%

0,5%

37

63

51

Nissan X-Trail

245

483

0,3%

0,4%

0,3%

0,2%

0,5%

0,3%

38

36

43

Jeep Compass

239

720

0,3%

0,4%

0,4%

0,5%

0,5%

0,5%

39

45

47

Jeep Grand Cherokee

239

619

0,3%

0,3%

0,4%

0,4%

0,5%

0,4%

40

37

60

Tata Indica/Indigo

224

680

0,2%

0,4%

0,2%

0,5%

0,4%

0,4%

41

53

59

Fiat Punto

220

527

0,2%

0,3%

0,2%

0,3%

0,4%

0,3%

42

44

48

Audi A1

214

618

0,4%

0,3%

0,4%

0,4%

0,4%

0,4%

43

33

49

Mazda BT-50

211

821

0,3%

0,6%

0,3%

0,6%

0,4%

0,5%

44

67

70

Mitsubishi ASX

202

424

0,2%

0,2%

0,2%

0,2%

0,4%

0,3%

45

35

18

Chevrolet Sonic

199

858

1,2%

1,3%

1,1%

0,5%

0,4%

0,5%

46

42

34

Toyota Land Cruiser PU

195

714

0,5%

0,4%

0,5%

0,4%

0,4%

0,5%

47

49

35

Audi A3

194

595

0,4%

0,4%

0,5%

0,3%

0,4%

0,4%

48

91

 

Jaguar XF

193

413

0,0%

0,0%

0,0%

0,2%

0,4%

0,3%

49

47

50

BMW X3

186

554

0,4%

0,2%

0,3%

0,4%

0,4%

0,4%

50

43

66

Honda CR-V

181

663

0,2%

0,2%

0,2%

0,4%

0,3%

0,4%

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This report was written by Camilla.

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