South African Auto Industry in April score the 14th fall in a row

South African Auto Industry Toyota-Mirai-2016

South African Auto Industry fell again in April hitting the 14th YoY fall in a row as South Africa’s economy likely recorded another weak growth rate in Q1. However Toyota improved sales gaining market share.

Market Outlook

Recent data show that South Africa’s economy likely recorded another weak growth rate in Q1. Manufacturing production expanded in February, however, the PMI deteriorated and hit the lowest level in nearly two years in March.

The first quarter of 2016 for the automotive sector has been really disappointing, registering double-digit lost both in February and March. Unfortunately, the negative trend continued to haunt the South African cars market in April as well hitting the 14th month in a row of year on year sales volume fall.

According to data released by the Department Trade and Industry of South African, total new light passengers vehicles sold in April has been 38.269, down 9.4% and the  year to date April figures have been 176.422 , down a sharp 9.5% compared to the same period of the previous year. 

Competitive Arena

In April, Toyota confirmed its leadership with an almost positive performance and selling 8.445 vehicles (+11.6%) with market share boomed at 22.1%. In second, Ford sold 5.471 units (-15.5%) while Volkswagen in third sold 5.211 (-10.5%).

Hyundai was fourth with 2.310 sales (-25.7%), followed by Mercedes with 1.962 (+2.2%), Nissan with 1.865 (-30.1%), Kia with 1.550 (+36.0%) Chevrolet with 1.461 (-35.6%), Renault with 1.381 units (+31.5%) and BMW, 10th with 1.342 (-25.3%).

As far as group’s ranking, the leader was Toyota with 22.3% of share, ahead of Volkswagen group with 16.5% and Ford with 14.3%.

To see the full ranking of Top 100 models please refer to the article we dedicated at the subject.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our South Africa Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Apr Rank 2016 Brand Sales Apr Sales YTD Apr Var YTD Var Apr % YTD %
1 1 Toyota 8.445 35.473 11,6% -8,4% 22,1% 20,1%
2 3 Ford 5.471 24.145 -15,5% -4,7% 14,3% 13,7%
3 2 Volkswagen 5.211 24.344 -10,5% -9,0% 13,6% 13,8%
4 5 Hyundai 2.310 11.174 -25,7% -18,8% 6,0% 6,3%
5 7 Mercedes 1.962 7.900 2,2% -8,1% 5,1% 4,5%
6 4 Nissan 1.865 12.722 -30,1% -9,4% 4,9% 7,2%
7 9 Kia 1.550 6.625 36,0% 0,1% 4,1% 3,8%
8 8 Chevrolet 1.461 7.468 -35,6% -26,9% 3,8% 4,2%
9 10 Renault 1.381 5.611 31,5% 19,1% 3,6% 3,2%
10 6 BMW 1.342 7.960 -25,3% -5,8% 3,5% 4,5%
11 13 Mazda 1.116 3.860 95,8% 55,0% 2,9% 2,2%
12 11 Isuzu 1.004 4.266 1,6% -15,2% 2,6% 2,4%
13 12 Audi 981 4.196 -23,6% -18,1% 2,6% 2,4%
14 14 Honda 605 3.614 -39,2% -26,1% 1,6% 2,0%
15 16 Suzuki 449 1.851 5,9% -8,2% 1,2% 1,0%
16 17 Opel 448 1.622 -20,4% -19,3% 1,2% 0,9%
17 18 Datsun 361 1.619 -30,2% -22,0% 0,9% 0,9%
18 19 Jeep 278 1.570 -36,8% -27,6% 0,7% 0,9%
19 15 Land Rover 258 1.938 -34,4% 11,0% 0,7% 1,1%
20 22 Tata 228 796 91,6% 45,2% 0,6% 0,5%
21 20 Mahindra 171 1.038 -19,0% 3,7% 0,4% 0,6%
22 23 Mini 170 759 6,3% 10,6% 0,4% 0,4%
23 24 Volvo 156 703 -17,5% -21,1% 0,4% 0,4%
24 21 Mitsubishi 146 913 -65,7% -41,1% 0,4% 0,5%
25 27 Geely 130 520 8,3% 5,1% 0,3% 0,3%
26 26 Porsche 125 572 -21,9% -6,5% 0,3% 0,3%
27 29 Peugeot 122 394 13,0% -24,3% 0,3% 0,2%
28 25 Great Wall 103 651 -56,2% -45,6% 0,3% 0,4%
29 28 Fiat 95 425 -8,7% -12,2% 0,2% 0,2%
30 31 Lexus 82 323 70,8% 17,4% 0,2% 0,2%
31 30 Subaru 70 365 -15,7% 3,4% 0,2% 0,2%
32 33 Citroen 60 201 -26,8% -23,6% 0,2% 0,1%
33 32 Jaguar 42 315 -8,7% 21,2% 0,1% 0,2%
34 35 JMC 21 99 -38,2% -54,2% 0,1% 0,1%
35 34 Dodge 14 132 -75,0% -46,8% 0,0% 0,1%
36 42 OTHERS 10 20
37 38 Ferrari 7 34 -30,0% 1,2%
37 41 Maserati 7 22
38 37 Alfa Romeo 6 35 -57,1% -52,2%
39 36 Infiniti 3 86 -82,4% -61,9%
40 40 SsangYong 2 24 -90,0% -77,6%
41 43 Landwind 1 3

Rank Apr Rank 2016 Group Sales Apr Sales YTD Apr Var YTD Var Apr % YTD %
1 1 Toyota 8.527 35.795 12,0% -8,2% 22,3% 20,3%
2 2 Volkswagen 6.317 29.111 -13,0% -10,4% 16,5% 16,5%
3 3 Ford 5.471 24.145 -15,5% -4,7% 14,3% 13,7%
4 5 Hyundai-Kia 3.860 17.799 -9,2% -12,6% 10,1% 10,1%
5 4 Renault-Nissan 3.610 20.038 -15,1% -4,8% 9,4% 11,4%
6 8 Mercedes Daimler 1.962 7.900 2,2% -8,1% 5,1% 4,5%
7 6 General Motors 1.909 9.090 -32,6% -25,6% 5,0% 5,2%
8 7 BMW 1.512 8.719 -22,7% -4,6% 4,0% 4,9%
9 10 Mazda 1.116 3.860 95,8% 55,0% 2,9% 2,2%
10 9 Isuzu Motors 1.004 4.266 1,6% -15,2% 2,6% 2,4%

 

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