South African Car Market boomed 19% in April 2013. Volkswagen and Chevrolet up!

In April, the light passenger vehicles sales were 48.391, up 19.4% from last year. First four months sales were 204.714, up 5.1% from last year.

As reported by N.A.A.M.S.A. : “The medium term outlook for the automotive sector would continue to be affected by new vehicle pricing pressures as a result of the weaker exchange rate and the April, 2013 increase in CO2 vehicle emissions taxes on cars and certain categories of light commercials. This was expected to result in some moderation in the rate of growth in sales over the balance of the year. However, various factors should lend support to the industry and these included the low interest rate environment, low debt servicing costs, strong replacement demand, the highly competitive trading environment with attractive incentives and high tech new model introductions. On the other hand, rising inflationary pressures facing consumers would affect consumers’ real disposable income and could also impact on future vehicle sales.”

Looking at the best brands performance:

Toyota in 1st sold 9.538 vehicles with a share of 19.7%, up 0.5 points of share from the previous month. Year-to-date April sales were 40.121 with a share of 19.6%. Toyota held 7 models in the top 25, with the Etios in 2nd position.

Volkswagen was 2nd, selling 7.673 units with a share of 15.9%, up 1.1 points of share from the previous month. Year-to-date sales were 31.801 with a share of 15.5%. Volkswagen held 4 models in the top 25, with the Polo as market leader.

Ford maintained its 3rd position (4th year-to-date) selling 4.475 units with a share of 9.2%, down 0.1 points of share from the previous month. Year-to-date sales were 16.922 with a share of 8,3%. Ford held 4 models in the top 25, with the Ranger in 3rd position.

Chevrolet climbed to the 4th position (5th year-to-date) selling 3.530 units with a share of 7.3%, up 1.2 points from the previous month. Year-to-date sales were 13.577 with a share of 6.6%. The best-selling model was the Utility in 4th position.

Nissan in 5th (3rd year-to-date) , continued its decline, with 3.030 sales and a share of 6.3%, down 2.6 points from the previous month. Year-to-date sales were 17.019 with a share of 8.3%. The NP200 was 7th.

BMW was 6th selling 2.045 units with a share of 4.2%, down 0.6 points of share from the previous month. Year-to-date sales were 8.883 with a share of 4.3%. The top model was the 3 Series in 9th position.

Mercedes was 7th selling 1.772 units with a share of 3.7%, down 0.5 points from the previous month. Year-to-date sales were 7.361 with a share of 3.6%. The C Class was 12th.

Audi was 8th, selling 1.607 vehicles with a share of 3.3%, up 0.4 points of share from the previous month. Year-to-date sales were 6.204 with a share of 3.0%. The best-selling model was the A4 in 18th position.

In the table below, the Top 25 Brands, ranked for year to date position:

Rank Ytd

Brands

Apr

Ytd Apr

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar

Apr

Ytd Apr

1

Toyota

       9.538

     40.121

20,0%

20,0%

20,6%

20,7%

19,6%

19,2%

19,7%

19,6%

2

Volkswagen

       7.673

     31.801

17,3%

14,9%

15,3%

15,1%

15,4%

14,8%

15,9%

15,5%

3

Nissan

       3.030

     17.019

9,9%

9,6%

8,2%

8,3%

8,9%

8,9%

6,3%

8,3%

4

Ford

       4.475

     16.922

5,4%

7,7%

6,7%

7,6%

8,0%

9,3%

9,2%

8,3%

5

Chevrolet

       3.530

     13.577

7,9%

8,0%

8,7%

8,7%

6,4%

6,1%

7,3%

6,6%

6

BMW

       2.045

       8.883

4,7%

4,7%

4,1%

3,5%

4,4%

4,8%

4,2%

4,3%

7

Mercedes

       1.772

       7.361

6,0%

4,5%

3,8%

3,5%

3,6%

4,2%

3,7%

3,6%

8

Audi

       1.607

       6.204

3,1%

2,8%

2,8%

2,8%

2,9%

2,9%

3,3%

3,0%

9

Honda

           831

       4.789

1,9%

1,1%

1,6%

1,6%

2,5%

2,7%

1,7%

2,3%

10

Isuzu

       1.047

       4.403

2,2%

2,4%

2,3%

2,3%

2,1%

1,7%

2,2%

2,2%

11

Land Rover

           327

       2.850

1,5%

1,2%

1,1%

1,3%

1,6%

1,9%

0,7%

1,4%

12

Renault

           902

       2.752

1,7%

1,9%

1,9%

1,5%

1,2%

1,2%

1,9%

1,3%

13

Jeep

           574

       2.709

1,2%

1,2%

1,3%

1,3%

1,4%

1,4%

1,2%

1,3%

14

Tata

           638

       2.286

0,7%

0,8%

0,9%

0,9%

1,1%

1,1%

1,3%

1,1%

15

Suzuki

           455

       1.662

1,0%

0,8%

0,7%

0,8%

0,8%

0,6%

0,9%

0,8%

16

Mazda

           575

       1.654

1,3%

0,7%

0,7%

1,6%

0,7%

0,3%

1,2%

0,8%

17

Mitsubishi

           411

       1.601

0,6%

0,5%

0,6%

0,7%

0,8%

0,8%

0,8%

0,8%

18

Fiat

           281

       1.369

0,7%

0,7%

0,6%

0,6%

0,7%

0,7%

0,6%

0,7%

19

Peugeot

           373

       1.349

0,7%

0,6%

0,5%

0,7%

0,6%

0,7%

0,8%

0,7%

20

Mahindra

           304

       1.298

0,8%

0,6%

0,8%

0,6%

0,6%

0,7%

0,6%

0,6%

21

Mini

           254

           983

0,5%

0,5%

0,4%

0,5%

0,5%

0,5%

0,5%

0,5%

22

Volvo

           232

           925

0,6%

0,5%

0,5%

0,5%

0,4%

0,5%

0,5%

0,5%

23

Porsche

           262

           827

0,2%

0,3%

0,3%

0,2%

0,4%

0,4%

0,5%

0,4%

24

Opel

           211

           701

0,6%

0,7%

0,4%

0,4%

0,3%

0,3%

0,4%

0,3%

25

Citroen

           114

           560

0,5%

0,4%

0,1%

0,4%

0,3%

0,3%

0,2%

0,3%

Looking at top models, Volkswagen Polo (including Vivo derivative) in 1st sold 4.922 units with a share of 10.2%, down 0.4 points from the previous month. Year-to-date sales were 22.228 with a share of 10.9%.

The Hilux was 2nd selling 3.227 units with a share of 6.7%, down 0.2 points from the previous month, followed by the Ranger in 3rd with 1.787 sales and a share of 3.7%, up 0.2 points from March.

The Utility was 4th, up 2 spots from March, selling 1.628 units with a share of 3.4%, up 0.6 points from the previous month, followed by the Etios in 5th with 1.581 sales and a share of 3.3%, stable from March, and by the Quantum in 6th, up 3 spots from March, with 1.354 sales and a share of 2.8%, up 0.6 points from the previous month.

The Nissan NP200 was 7th , down 2 spots from March, selling 1.348 units with a share of 2.8%, down 0.5 points from the previous month, followed by the Figo in 8th, up 2 spots from March, with 1.163 sales and a share of 2.4%, up 0.3 points from the previous month.

The BMW 3 Series was 9th, down 2 spots from March, selling 1.127 units and a share of 2.3%, down 0.4 points from the previous month, followed by the Isuzu KB in 10th, up 2 spots from March, with 1.047 sales and a share of 2.2%, up 0.5 points from the previous month.

In the table below, the Top 25 models, ranked for last month position:

Rank Apr

Rank Mar

Rank 2012

Apr

Ytd Apr

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Mar

Apr

Ytd Apr

1

1

1

Volkswagen Polo

   4.922

22.228

10,3%

11,2%

10,5%

11,1%

10,6%

10,2%

10,9%

2

2

2

Toyota Hilux

   3.227

12.998

6,1%

5,4%

5,4%

6,3%

6,9%

6,7%

6,3%

3

3

6

Ford Ranger

   1.787

   6.644

3,2%

2,6%

3,2%

3,1%

3,5%

3,7%

3,2%

4

6

3

Chevrolet Utility

   1.628

   6.025

3,6%

3,0%

3,1%

2,8%

2,8%

3,4%

2,9%

5

4

7

Toyota Etios

   1.581

   8.036

2,5%

3,2%

4,3%

4,1%

3,3%

3,3%

3,9%

6

9

10

Toyota Quantum

   1.354

   4.702

2,0%

2,3%

2,3%

2,1%

2,2%

2,8%

2,3%

7

5

4

Nissan NP200

   1.348

   5.858

3,4%

2,8%

2,6%

2,9%

3,3%

2,8%

2,9%

8

10

8

Ford Figo

   1.163

   4.456

2,5%

2,0%

2,7%

2,1%

2,1%

2,4%

2,2%

9

7

12

BMW 3 Series

   1.127

   4.583

2,1%

2,2%

2,0%

2,2%

2,7%

2,3%

2,2%

10

12

9

Isuzu KB

   1.047

   4.403

2,4%

2,3%

2,3%

2,1%

1,7%

2,2%

2,2%

11

8

5

Toyota Corolla/Auris

     897

   4.764

2,0%

3,2%

2,3%

2,5%

2,3%

1,9%

2,3%

12

   

Mercedes C Class

     857

   2.657

     

1,2%

 

1,8%

1,3%

13

11

11

Toyota Fortuner

     852

   3.506

2,1%

1,8%

2,4%

1,7%

1,9%

1,8%

1,7%

14

13

22

Ford Fiesta

     718

   2.562

1,0%

1,0%

0,9%

1,2%

1,5%

1,5%

1,3%

15

17

16

Volkswagen Golf

     616

   2.173

1,2%

1,1%

1,0%

1,0%

1,0%

1,3%

1,1%

16

18

21

Volkswagen Amarok

     589

   1.694

0,8%

0,9%

0,8%

0,7%

1,0%

1,2%

0,8%

17

32

33

Volkswagen Tiguan

     538

   1.495

0,5%

0,5%

0,6%

0,6%

0,6%

1,1%

0,7%

18

16

24

Audi A4

     535

   2.075

0,9%

0,9%

0,9%

1,0%

1,1%

1,1%

1,0%

19

26

17

Renault Sandero

     490

   1.524

1,2%

1,2%

1,0%

0,7%

0,7%

1,0%

0,7%

20

22

19

Chevrolet Spark

     474

   1.535

1,0%

1,5%

1,1%

0,7%

0,8%

1,0%

0,7%

21

20

31

Ford Focus

     456

   1.939

0,7%

0,7%

0,5%

0,9%

0,9%

0,9%

0,9%

22

87

72

Toyota RAV4

     447

         629

0,2%

0,2%

0,2%

0,1%

0,1%

0,9%

0,3%

23

27

20

Chevrolet Cruze

     429

   1.665

0,9%

1,2%

1,1%

0,8%

0,7%

0,9%

0,8%

24

21

27

Toyota Avanza

     428

   1.721

0,8%

0,7%

0,8%

0,8%

0,8%

0,9%

0,8%

25

83

25

Nissan Micra

     415

   1.885

0,7%

0,8%

0,8%

0,9%

0,1%

0,9%

0,9%

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This report was written by Camilla.

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