2015 started slow for the South African domestic car market.

South African domestic car market Mazda-6_2016

2015 started slow for the South African domestic car market albeit positive expectations generated by a mix of direct and indirect factors, recently evolved all in positive. New vehicles export boomed 20% from year ago.

In January 2015 according to data released by NAAMSA, the Federation of South African Car Manufacturers, total new Light Passengers Vehicles sold in South Africa have been 50.442, down 1.4% from the correspondent period last year, breaking a short series of four Y.o.Y. monthly increases.

Moreover, the January 2015 export sales at 16.708 units reflected a substantial improvement of 2.863 vehicles or a gain of 20.7% compared to the 13.845 vehicles exported in January last year.

The new car passengers market had experienced some pressure in January 2015 and at 36 982 units reflected a decline of 1 392 units or a fall of 3.6% compared to the 38 374 new cars sold in January last year. The car rental Industry had again made a strong contribution and had accounted for 15.3% of new car sales in January, 2015.

New light commercial vehicles sales at 13.460 units reflected a gain of 756 units or an improvement of 6.0% compared to the 12.704 sales during the corresponding month last year.

NAAMSA opinion about the 2015 market is positive: “Near term prospects for the new vehicle market had improved on the back of a number of recent positive developments.

The latest SA Reserve Bank leading indicator had increased significantly to its highest level in nine months. Given the close correlation between new car sales and the leading indicator, this development augured well for vehicle sales in the short to medium term.

Furthermore, the substantial rise in the purchasing managers’ index also suggested an improvement in business activity and manufacturing output in South Africa.

Thirdly, consumer spending was likely to benefit from the substantial decline in fuel prices over the past six months. Importantly, resultant lower inflationary pressures opened the way for stable interest rates well into 2015.

As a result of these factors, the outlook for 2015, in terms of new vehicle sales, had improved over the short to medium term and would be reinforced further by expectations of a higher economic growth rate of around 2.3% for the year. However, the one major negative factor revolved around the security and stability in electricity supply.”

The proposed change by the fiscal authorities to the basis of fringe benefit taxation of company cars was expected to result in pre-emptive buying during the balance of February, 2015 to avoid the higher basis of valuation of company cars, for fringe benefit tax purposes, with effect from 1st march, 2015.

The planned legislative change provided that, instead of basing the taxable value of the private use of a company car on the cost to the employer, the taxable value would instead be based on a higher ‘retail market value’.

NAAMSA anticipated that the tax change would result in a further move to the car allowance alternative and that companies might consider purchasing new company cars in advance of the tax change. There would be no impact on current company cars or on vehicles acquired before 28th February, 2015.

This month, data on model ranking regards just car passengers.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Jan ’15 Rank 2014 Brand Sales Jan ’15 Y.o.Y. Var Jan ’15 Share Jan ’15 Sales F.Y. 2014 Share 2014
1 1 Toyota 10.967 5,8% 21,74% 122.662 20,0%
2 2 Volkswagen 7.044 -12,9% 13,96% 88.475 14,4%
3 3 Ford 5.658 9,4% 11,22% 70.836 11,6%
4 4 Nissan 3.805 29,4% 7,54% 44.477 7,3%
5 5 Hyundai 2.915 -19,5% 5,78% 40.490 6,6%
6 6 Chevrolet 2.678 -21,7% 5,31% 38.727 6,3%
7 9 BMW 2.357 2,0% 4,67% 24.524 4,0%
8 7 Mercedes 2.306 16,2% 4,57% 29.955 4,9%
9 8 Kia 2.208 8,8% 4,38% 24.570 4,0%
10 10 Renault 1.314 -6,1% 2,60% 18.780 3,1%
11 11 Audi 1.193 -34,7% 2,37% 18.255 3,0%
12 12 Isuzu 1.161 -8,7% 2,30% 15.591 2,5%
13 13 Honda 1.144 74,7% 2,27% 10.169 1,7%
14 17 Mazda 613 47,7% 1,22% 4.909 0,8%
15 28 Datsun 604 #DIV/0! 1,20% 1.573 0,3%
16 14 Jeep 597 -21,2% 1,18% 7.424 1,2%
17 15 Suzuki 509 4,5% 1,01% 6.469 1,1%
18 16 Land Rover 441 -38,5% 0,87% 6.251 1,0%
19 18 Mitsubishi 344 -10,9% 0,68% 4.644 0,8%
20 20 Opel 334 34,1% 0,66% 3.620 0,6%
21 19 Great Wall 325 -32,7% 0,64% 3.647 0,6%
22 21 Mahindra 253 -30,5% 0,50% 3.542 0,6%
23 22 Volvo 234 15,3% 0,46% 2.899 0,5%
24 23 Tata 190 -37,9% 0,38% 2.673 0,4%
25 31 Porsche 175 307,0% 0,35% 1.146 0,2%
26 27 Mini 174 2,4% 0,34% 2.140 0,3%
27 26 Geely 135 -63,9% 0,27% 2.276 0,4%
28 24 Fiat 133 -49,4% 0,26% 2.652 0,4%
29 25 Peugeot 101 -36,5% 0,20% 2.286 0,4%
30 34 Dodge 91 23,0% 0,18% 834 0,1%
31 30 Subaru 84 -8,7% 0,17% 1.263 0,2%
32 32 Jaguar 80 -29,8% 0,16% 972 0,2%
33 29 Lexus 61 -53,4% 0,12% 1.345 0,2%
34 35 JMC 54 10,2% 0,11% 567 0,1%
35 33 Citroen 48 -61,6% 0,10% 865 0,1%
36 37 Infiniti 34 100,0% 0,07% 383 0,1%
37 36 Chrysler 32 0,0% 0,06% 384 0,1%
38 38 Alfa Romeo 19 35,7% 0,04% 253 0,0%
39 39 SsangYong 15 15,4% 0,03% 125 0,0%
40 40 Ferrari 8 -38,5% 0,02% 82 0,0%
41 42 Maserati 4 -42,9% 0,01% 26 0,0%

Rank Jan ’15 Rank 2014 Group Sales Jan ’15 Y.o.Y. Var Jan ’15 Share Jan ’15 Sales F.Y. 2014 Share 2014
1 1 Toyota 11.028 5,0% 21,86% 124.007 20,2%
2 2 Volkswagen 8.412 -15,5% 16,68% 107.876 17,6%
3 4 Renault-Nissan 5.757 32,1% 11,41% 65.213 10,6%
4 3 Ford 5.658 9,4% 11,22% 70.836 11,6%
5 5 Hyundai-Kia 5.123 -9,3% 10,16% 65.060 10,6%
6 6 GM 3.012 -18,0% 5,97% 42.351 6,9%
7 8 BMW 2.531 2,1% 5,02% 26.664 4,4%
8 7 Mercedes Daimler 2.306 16,0% 4,57% 29.992 4,9%
9 9 Isuzu Motors 1.161 -8,7% 2,30% 15.591 2,5%
10 11 Honda 1.144 74,7% 2,27% 10.169 1,7%

Rank Jan Rank 2014 Model Sales Jan ’15 Share Jan ’15 Share 2014
1 1 Volkswagen Polo 5.155 15,0% 14,9%
2 2 Toyota Corolla 2.464 7,2% 4,9%
3 3 Toyota Etios 1.820 5,3% 4,3%
4 14 Ford Ecosport 1.218 3,5% 1,8%
5 6 BMW 3 Series 822 2,4% 2,5%
6 4 Ford Figo 778 2,3% 3,2%
7 7 Toyota Fortuner 721 2,1% 2,3%
8 8 Chevrolet Spark 677 2,0% 2,1%
9 10 Ford Fiesta 651 1,9% 2,0%
10 66 Datsun Go 604 1,8% 0,4%
11 13 Volkswagen Golf 594 1,7% 1,8%
12 29 Honda Brio 593 1,7% 0,8%
13 9 Kia Rio 589 1,7% 2,0%
14 22 Toyota Land Cruiser 568 1,7% 1,1%
15 21 Toyota RAV4 546 1,6% 1,2%
16 15 Renault Sandero 526 1,5% 1,6%
17 11 Hyundai i20 510 1,5% 1,9%
18 18 Toyota Avanza 495 1,4% 1,2%
19 16 Kia Picanto 475 1,4% 1,4%
20 23 BMW 1 Series 461 1,3% 1,0%
21 28 Nissan Qashqai 407 1,2% 0,9%
22 12 Hyundai i10 400 1,2% 1,9%
23 17 Renault Clio 398 1,2% 1,4%
24 19 Audi A3 373 1,1% 1,2%
25 84 Mercedes GLA Class 369 1,1% 0,2%
26 26 Chevrolet Aveo 357 1,0% 1,0%
27 24 Renault Duster 351 1,0% 1,0%
28 20 Audi A4 324 0,9% 1,2%
29 30 Volkswagen Tiguan 291 0,8% 0,8%
30 62 Nissan X-Trail 278 0,8% 0,4%

(158)

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