South America Car Brands Ranking April 2014 Top 100 leaded by Chevy, VW & Fiat.

south america car brands ranking

South America Car Brands Ranking  released with statistics updated at April 2014 was leaded by Chevrolet, Volkswagen & Fiat.  Data aggregating 27 markets from Mexico to Tierra del Fuego near the Antarctica, reveal the origin of an ancient domination.

Thanks to the large network of local Automotive Experts and Partners, focus2move.com just released statistics updated at April 2014 aggregating 27 markets from Mexico to Argentina.

Wishing to receive specific data on single market, just contact us.

In April 2014 total new Light Passengers Vehicles sold in this large territory have been 521.161, losing 13.9% from correspondent month last year. Year to date April sales have been 2.087.398, down 6.5% from year ago. A wide picture over whole market is available here.

The negative trend could be surprisngly for those, like Nielsen Research that just released high level of purchase intention accross the region|

Paying attention at South America Car Brands Ranking in April with regards to brands & models performance, we must start from the absolute domination of Chevrolet. The American brand is leader in this region since the dawn of local car market. While originally the challengers have been mainly Ford and few European brands, not Chevrolet leads over a waste group of competitors with over 100 car brands distributed in the region and many new comers from Asia, with the aggressive Hyundai as first.

In April 2014 Chevrolet sold 89.170 vehicles with share at 17.1%, while the first challengers have been Volkswagen with 69.785 units and Fiat with 69.265.

Volkswagen and Fiat are very strong in the major market (Brazil that counts over 60% of the region) while Chevrolet is leader in over 75% of the others markets.

Ford was fourth with 44.594 units ahead of Toyota, Renault and Nissan, the king of the Mexican market with over 25% of market share.

The premium brand segment is still marginal. The leader was Mercedes with 3.244 sales and only 0.6% of share.

As far as best-selling models concern, the market leader was the Volkswagen Gol with 21.803 units, followed by Fiat Palio with 18.899 and Ford Fiesta with 15.366.

The emerging model is Korean, the Hyundai HB20 (the i20 in the rest of the World) advanced in fourth place with 14.166 units in April.

Fiat placed four models in Top 10 and after the Palio there were the Strada in 5th, the Uno in 7th and the Siena in 9th.  Despite leading the brand ranking, Chevrolet placed only the Onix in top 10 (in 7th).

In the interactive tables below you can sort thru the Top 100 South America Car Brands Ranking and Top 15 Models:

Rank Apr Rank Ytd Brand Sales Apr 2014 Ytd Apr 2014 Share 2013 Share Jan Share Feb Share Mar Share Apr Share Ytd
1 1 Chevrolet 89.094 347.831 17,6% 16,9% 16,2% 16,4% 17,1% 16,7%
2 2 Volkswagen 69.722 287.191 14,5% 14,6% 14,0% 12,8% 13,4% 13,8%
3 3 Fiat 69.170 276.685 12,7% 13,0% 13,7% 13,1% 13,3% 13,3%
4 4 Ford 44.500 172.498 8,6% 8,5% 7,9% 8,1% 8,5% 8,3%
5 6 Toyota 36.062 135.846 6,1% 6,1% 6,4% 6,7% 6,9% 6,5%
6 5 Renault 32.989 137.336 6,5% 7,1% 6,5% 6,3% 6,3% 6,6%
7 7 Nissan 32.262 131.323 6,2% 5,8% 6,4% 6,9% 6,2% 6,3%
8 8 Hyundai 29.401 108.821 4,9% 4,6% 5,2% 5,5% 5,6% 5,2%
9 9 Honda 16.196 63.787 3,2% 3,0% 3,0% 3,1% 3,1% 3,1%
10 10 Kia 12.362 44.761 2,2% 1,9% 2,0% 2,3% 2,4% 2,1%
11 12 Peugeot 10.826 54.164 2,6% 3,4% 2,5% 2,3% 2,1% 2,6%
12 11 Mitsubishi 8.350 32.515 1,5% 1,4% 1,6% 1,7% 1,6% 1,6%
13 14 Citroen 7.316 35.747 1,7% 2,1% 1,8% 1,5% 1,4% 1,7%
14 13 Chrysler 5.908 24.698 1,3% 1,1% 1,2% 1,3% 1,1% 1,2%
15 15 Mazda 5.105 21.386 1,0% 0,9% 1,0% 1,2% 1,0% 1,0%
16 16 Suzuki 4.779 20.353 0,9% 0,9% 1,1% 1,1% 0,9% 1,0%
17 17 Mercedes 3.241 13.700 0,7% 0,7% 0,6% 0,6% 0,6% 0,7%
18 18 BMW 2.649 11.365 0,5% 0,5% 0,5% 0,6% 0,5% 0,5%
19 19 Audi 2.431 10.642 0,5% 0,5% 0,6% 0,5% 0,5% 0,5%
20 20 Chery 2.181 9.767 0,5% 0,5% 0,5% 0,5% 0,4% 0,5%
21 21 Seat 1.810 7.336 0,3% 0,3% 0,3% 0,4% 0,3% 0,4%
22 23 Jac 1.653 7.673 0,4% 0,4% 0,4% 0,4% 0,3% 0,4%
23 22 SsangYong 1.139 4.792 0,2% 0,2% 0,2% 0,2% 0,2% 0,2%
24 24 Great Wall 1.026 4.016 0,2% 0,2% 0,2% 0,2% 0,2% 0,2%
25 25 Land Rover 986 3.945 0,2% 0,2% 0,2% 0,2% 0,2% 0,2%
26 26 Subaru 844 3.332 0,1% 0,2% 0,2% 0,2% 0,2% 0,2%
27 28 Jeep 805 3.385 0,3% 0,2% 0,2% 0,2% 0,2% 0,2%
28 27 Mini 685 2.660 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
29 31 Dodge 679 3.293 0,2% 0,1% 0,2% 0,2% 0,1% 0,2%
30 29 Lifan 676 2.788 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
31 30 Mahindra 577 2.579 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
32 32 Iveco 547 2.321 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
33 33 BYD 490 2.080 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
34 34 Volvo 449 1.746 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
35 36 Civetchi 432 852 0,0% 0,0% 0,0% 0,0% 0,1% 0,0%
36 47 Hafei 412 1.621 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
37 38 Geely 375 1.862 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
38 35 ChangAn 373 1.345 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
39 39 DongFeng 272 1.654 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
40 37 Isuzu 247 956 0,0% 0,0% 0,0% 0,1% 0,0% 0,0%
41 42 DFM/DFSK 246 694 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
42 54 Daihatsu 245 815 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
43 50 Jinbei 232 887 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
44 46 Acura 227 1.107 0,1% 0,1% 0,1% 0,1% 0,0% 0,1%
45 40 Brilliance 222 632 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
46 56 Porsche 219 908 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
47 45 Foton 217 1.089 0,0% 0,1% 0,0% 0,0% 0,0% 0,1%
48 41 Smart 208 925 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
49 43 Chana 200 834 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%
50 48 DFSK 200 781 0,0% 0,0% 0,0% 0,0% 0,0% 0,0%

Rank Apr 2014 Rank Ytd 2014 Model Sales Apr 2014 Sales Ytd Apr 2014 Share 2013 Share Feb Share Mar Share Apr Share Ytd
1 1 Volkswagen Gol 21.803 87.308 5,0% 4,4% 3,8% 4,5% 4,5%
2 2 Fiat Palio 18.899 68.546 3,2% 3,6% 3,6% 3,9% 3,5%
3 3 Ford Fiesta 15.366 64.870 3,3% 3,3% 3,3% 3,2% 3,3%
4 5 Hyundai HB20 14.166 52.335 2,4% 2,8% 2,7% 2,9% 2,7%
5 4 Fiat Strada 14.023 56.058 2,0% 3,1% 3,1% 2,9% 2,9%
6 7 Chevrolet Onix 13.750 47.027 2,0% 2,2% 2,8% 2,8% 2,4%
7 6 Fiat Uno 12.170 50.062 3,0% 2,5% 2,5% 2,5% 2,6%
8 8 Renault Sandero 11.815 43.489 2,2% 2,0% 2,0% 2,4% 2,2%
9 9 Fiat Siena 10.121 42.782 2,2% 2,3% 2,0% 2,1% 2,2%
10 11 Toyota Hilux 8.827 33.343 1,6% 1,6% 1,7% 1,8% 1,7%
11 18 Chevrolet Prisma 8.499 26.740 1,0% 1,2% 1,3% 1,7% 1,4%
12 17 Toyota Corolla 7.845 26.851 1,5% 1,3% 1,3% 1,6% 1,4%
13 10 Volkswagen Fox/CrossFox 7.770 35.643 1,9% 2,0% 1,6% 1,6% 1,8%
14 13 Ford Ecosport 7.575 29.876 1,6% 1,4% 1,3% 1,6% 1,5%
15 16 Toyota Etios 7.559 27.468 1,0% 1,3% 1,5% 1,6% 1,4%

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