South Korea car market collapsed in August with sales 25% down.

The South Korean car industry was struggling this year, with a negative trend confirmed month after month. However, the year-on-year decline was marginal and the year-to-date July lost was only 5.2%. Then, in August, the market fell 25%, opening a chasm for the next months.

In August, Hyundai sold only 35.950 units, 19.000 less than in July, with a share dropped at 37.4%, down 6.8 points of share from previous month. This was the worst share of the year.

Kia, in 2nd position, sold 32.078 units, 8.000 below July, with a share of 33.4%, up 2.4 points of share from the previous month and 1.2 points from the first half.

Chevrolet was 3rd, with 9.808 units and a share of 10.2%, up 0.3 points from the previous month and Samsung Renault was 4th with 4.001 units and 4.2% of share, up 0.6 points from previous month. SsangYong was 5th with 3.706 units and 3.9% of share.

BMW confirmed its position as Importers and Luxury segment leader, with 2.334 sales and a record share of 2.4%, up 0.6 from previous month.

Volkswagen was 7th in the month, outpacing Mercedes with 1.829 units and 1.9% of share, up 0.9 points, the record share.

Mercedes followed in 8th position (7th year-to-date), with 1.645 sales and 1.7% of share. Audi in 9th did its record share at 1.3%, as Toyota in 10th, with 0.9%.

In the table below, the Top 20 brands, ranked for year to date position:

Rank

Brand

Aug

YTD Aug

Q1

Q2

I Half

Jul

Aug

YTD Aug

1

Hyundai

35.950

422.113

44,7%

44,3%

44,5%

44,2%

37,4%

43,7%

2

Kia

32.078

311.966

33,5%

31,4%

32,4%

31,0%

33,4%

32,3%

3

Chevrolet

9.808

94.319

9,2%

10,1%

9,7%

9,9%

10,2%

9,8%

4

Renault Samsung

4.001

39.314

4,9%

3,5%

4,2%

3,6%

4,2%

4,1%

5

SsangYong

3.706

28.521

2,5%

3,1%

2,8%

3,1%

3,9%

3,0%

6

BMW

2.334

19.251

1,9%

2,0%

2,0%

1,8%

2,4%

2,0%

7

Mercedes-Benz

1.645

13.256

1,3%

1,4%

1,3%

1,4%

1,7%

1,4%

8

Volkswagen

1.829

10.785

1,1%

1,0%

1,1%

0,9%

1,9%

1,1%

9

Audi

1.272

9.807

1,0%

1,0%

1,0%

0,9%

1,3%

1,0%

10

Toyota

821

5.997

0,5%

0,7%

0,6%

0,7%

0,9%

0,6%

11

Mini

390

3.528

0,3%

0,4%

0,3%

0,4%

0,4%

0,4%

12

Ford

387

3.178

0,3%

0,3%

0,3%

0,4%

0,4%

0,3%

13

Chrysler

333

2.757

0,3%

0,3%

0,3%

0,3%

0,3%

0,3%

14

Honda

282

2.614

0,3%

0,2%

0,3%

0,3%

0,3%

0,3%

15

Lexus

190

2.484

0,3%

0,3%

0,3%

0,2%

0,2%

0,3%

16

Peugeot

153

1.587

0,2%

0,2%

0,2%

0,1%

0,2%

0,2%

17

Nissan

156

1.448

0,2%

0,1%

0,2%

0,1%

0,2%

0,2%

18

Volvo

169

1.161

0,1%

0,1%

0,1%

0,1%

0,2%

0,1%

19

Land Rover

172

1.160

0,1%

0,1%

0,1%

0,1%

0,2%

0,1%

20

Porsche

142

1.038

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

Looking at the best models, we find the Kia Morning (Picanto) best in class, with 7.465 sales and a share of 7.8%, up 1.4 points from previous month.

Hyundai Sonata was 2nd with 6.784 units and 7.1% of share, followed by the year-to-date leader, the Hyundai Avante (Elantra) with 5.629 units and 5.9% of share.

The Hyundai Santa Fe confirmed to be the fastest growing model, placing in 4th monthly position with 7.989 units and climbing in the 8th position in the year to date ranking.

The Hyundai Grandeur was 2 positions up from July, in 4th position, followed by Chevrolet Spark in 5th (it was 8th) and the Kia K5 in 6th.

In the table below, the Top 30 best-selling models, ranked by year to date position:

Rank

Model

Aug

YTD Aug

Q1

Q1

I Half

Jul

Aug

YTD Aug

1

Hyundai Avante

5.629

70.953

7,7%

7,3%

7,5%

7,7%

5,9%

7,4%

2

Hyundai Sonata

6.784

64.695

6,8%

6,6%

6,7%

6,3%

7,1%

6,7%

3

Kia Morning

7.465

63.068

6,2%

6,6%

6,4%

6,4%

7,8%

6,5%

4

Hyundai Grandeur

5.343

58.823

7,0%

5,7%

6,3%

5,2%

5,6%

6,1%

5

Kia K5

4.755

54.506

5,9%

5,8%

5,8%

5,1%

4,9%

5,6%

6

Hyundai Porter

3.832

54.393

6,2%

5,6%

5,9%

5,4%

4,0%

5,6%

7

Chevrolet Spark

5.054

43.245

4,1%

4,8%

4,5%

4,0%

5,3%

4,5%

8

Hyundai Santa Fe

4.070

36.688

1,4%

5,1%

3,3%

6,1%

4,2%

3,8%

9

Kia Ray

2.999

33.345

4,6%

2,9%

3,7%

2,5%

3,1%

3,5%

10

Hyundai Grand Starex

1.644

31.179

3,2%

3,4%

3,3%

3,9%

1,7%

3,2%

11

Kia Bongo

1.911

31.144

3,4%

3,4%

3,4%

3,1%

2,0%

3,2%

12

Kia Sportage R

3.578

29.525

3,3%

2,8%

3,0%

2,8%

3,7%

3,1%

13

Hyundai Tucson ix

2.488

23.312

2,7%

2,1%

2,3%

2,7%

2,6%

2,4%

14

Kia Sorrento R

3.084

21.974

2,2%

2,0%

2,1%

2,9%

3,2%

2,3%

15

Samsung SM5

1.943

20.667

2,6%

1,8%

2,2%

2,0%

2,0%

2,1%

16

Hyundai Accent

1.546

20.289

2,0%

2,2%

2,1%

2,4%

1,6%

2,1%

17

Kia Carnival R

2.177

20.172

2,0%

2,1%

2,0%

2,3%

2,3%

2,1%

18

SsangYong Korando Sports

1.347

14.470

1,6%

1,5%

1,6%

1,2%

1,4%

1,5%

19

Kia Forte

1.875

14.441

1,4%

1,5%

1,4%

1,5%

2,0%

1,5%

20

Chevrolet Cruze

1.427

13.466

1,3%

1,4%

1,4%

1,5%

1,5%

1,4%

21

Hyundai Genesis

1.066

12.043

1,3%

1,2%

1,3%

1,2%

1,1%

1,2%

22

Kia Pride

1.056

11.700

1,4%

1,1%

1,3%

1,0%

1,1%

1,2%

23

Samsung SM3

1.388

11.669

1,3%

1,1%

1,2%

1,3%

1,4%

1,2%

24

Hyundai i30

926

10.779

1,3%

1,0%

1,2%

1,0%

1,0%

1,1%

25

Chevrolet Orlando

1.069

10.613

1,1%

1,1%

1,1%

1,0%

1,1%

1,1%

26

Kia K7

872

10.113

1,1%

1,1%

1,1%

0,8%

0,9%

1,0%

27

SsangYong Korando C

1.393

9.438

0,8%

1,0%

0,9%

1,1%

1,4%

1,0%

28

Chevrolet Malibu

817

8.054

0,9%

0,8%

0,8%

0,9%

0,9%

0,8%

29

Hyundai Equus

584

7.033

0,9%

0,7%

0,8%

0,5%

0,6%

0,7%

30

Hyundai i40

613

6.054

0,9%

0,5%

0,7%

0,4%

0,6%

0,6%

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