South Korea: car market fell 5% in June. Hyundai Porter was new market leader.

The mature domestic light passenger vehicles market in South Korea kept its horizontal pace, losing a little 5.8% in June with 126.229 sales. The impression is that market trend is controlled by Hyundai Group which is fighting against a natural declining trend, with any kind of commercial activities.

First half 2013 sales at 748.395 units was down 1.7% in spite of car duties reduced by the government.

Looking at the best brands performance:

Hyundai sold 55.548 vehicles with a share of 44.0%, up 0.7 points of share from the previous month. First half 2013 sales were 325.611 with a share of 43.5%. Hyundai held 6 models in the top 10, with the Porter as market leader.

Kia sold 37.700 vehicles with a share of 29.9%, down 0.6 points of share from the previous month. First half sales were 227.654 with a share of 30.4%. The top model was the Morning in 5th place.

Chevrolet/Daewoo in 3rd sold 10.161 units with a share of 8.0%, down 0.8 points of share from the previous month. Year-to-date sales were 65.203 with a share of 8.7%. The top model was the Spark, slipped out of top ten.

SsangYong in 4th sold 5.608 units with a share of 4.4%, up 0.5 points. Year-to-date sales were 29.286 with a share of 3.9%. The top model, the Korando Sport, advanced in 16th place.

Renault/Samsung was 5th with 4.423 sales and a share of 3.5%, up 0.1 points. Year-to-date sales were 26.309 with a share of 3.5%. The best-selling model was the SM5 in 17th position.

BMW in 6th sold 2.589 units, with a share of 2.1%, up 0.1 points from the previous month. Year-to-date sales were 16.744 with a share of 2.2%. The top model was the Series 5.

Mercedes was 7th with 1.874 sales and a share flat at 1.5%. First half sales were 911.658 with a share of 1.6%. The top model was the Class E.

Volkswagen was 8th with 1.657 units and a share of 1.3%, down 0.2 points from the previous month. Year-to-date sales were 10.865 with a share of 1.5%. Top model was the Passat.

Audi was 9th with 1.643 vehicles and a share of 1.3%, up 0.1 points of share from the previous month. Year-to-date sales were 9.399 with a share of 1.3%.

Toyota maintained its 10th position selling 976 units with a share of 0.8%, down 0.2 points of share from the previous month. Year-to-date sales were 4.331 with a share of 0.6%.

In the table below, the Top 25 brands, ranked for year to date position:

Rank Ytd

Brand

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

Ytd   2013

1

Hyundai

55.548

325.611

43,9%

42,6%

43,9%

43,2%

43,3%

44,0%

43,5%

2

Kia

37.700

227.654

31,1%

31,5%

31,0%

30,5%

30,5%

29,9%

30,4%

3

Chevrolet

10.161

65.203

10,0%

9,6%

9,7%

9,3%

8,8%

8,0%

8,7%

4

SsangYong

5.608

29.286

3,1%

3,3%

3,3%

3,7%

3,9%

4,4%

3,9%

5

Renault Samsung

4.423

26.309

3,5%

3,6%

3,8%

3,6%

3,4%

3,5%

3,5%

6

BMW

2.589

16.744

2,0%

2,0%

1,6%

2,5%

2,0%

2,1%

2,2%

7

Mercedes

1.874

11.658

1,4%

1,6%

1,2%

1,5%

1,5%

1,5%

1,6%

8

Volkswagen

1.657

10.865

1,0%

1,4%

1,4%

1,4%

1,5%

1,3%

1,5%

9

Audi

1.643

9.399

1,0%

1,1%

0,9%

1,2%

1,2%

1,3%

1,3%

10

Toyota

976

4.331

0,7%

0,8%

0,7%

0,4%

1,0%

0,8%

0,6%

11

Ford

580

3.292

0,3%

0,4%

0,3%

0,4%

0,5%

0,5%

0,4%

12

Mini

856

2.812

0,4%

0,4%

0,4%

0,3%

0,3%

0,7%

0,4%

13

Honda

456

2.717

0,2%

0,3%

0,2%

0,4%

0,3%

0,4%

0,4%

14

Lexus

427

2.614

0,3%

0,3%

0,4%

0,3%

0,4%

0,3%

0,3%

15

Chrysler

357

1.967

0,3%

0,3%

0,2%

0,3%

0,2%

0,3%

0,3%

16

Nissan

219

1.401

0,1%

0,1%

0,2%

0,2%

0,2%

0,2%

0,2%

17

Land Rover

248

1.365

0,1%

0,1%

0,1%

0,2%

0,2%

0,2%

0,2%

18

Peugeot

199

1.314

0,2%

0,1%

0,2%

0,2%

0,2%

0,2%

0,2%

19

Porsche

169

1.005

0,1%

0,1%

0,1%

0,1%

0,2%

0,1%

0,1%

20

Volvo

159

926

0,1%

0,2%

0,1%

0,1%

0,1%

0,1%

0,1%

21

Jaguar

185

871

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

22

Infiniti

54

433

0,1%

0,1%

0,1%

0,1%

0,0%

0,0%

0,1%

23

Citroen

36

212

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

24

Cadillac

31

164

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

25

Mitsubishi

41

140

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

Hyundai Porter advanced as market leader with 8.491 units and a share of 6.9%, up 0.5 points from the previous month. Year-to-date sales were 46.671 with a share of 6.2%.

Hyundai Grandeur rose in 2nd with 7.774 units and a share of 6.3%, up 0.4 points from the previous month, followed by the Hyundai Santa Fe in 3rd with 7.558 sales and a share of 6.2%.

Hyundai Sonata dropped in 4th with 7.365 units and a share of 6.0%, down 0.4 points, followed by the Kia Morning in 5th with 7.075 sales and a share of 5.8% and by the Hyundai Avante in 6th with 7.051 sales and a share of 5.7%.

In the table below, the Top 25 models, ranked by last month position:

Rank Jun

Rank   May

Rank 2012

Model

Jun

YTD 2013

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

YTD 2013

1

2

5

Hyundai Porter

8.491

   46.671

5,3%

5,9%

6,0%

6,4%

6,9%

6,2%

2

5

4

Hyundai Grandeur

7.774

   46.556

5,4%

5,3%

6,4%

5,9%

6,3%

6,2%

3

6

7

Hyundai Santa Fe

7.558

   41.683

5,1%

6,0%

5,4%

5,5%

6,2%

5,5%

4

1

2

Hyundai Sonata

7.365

   46.380

7,3%

6,7%

6,0%

6,4%

6,0%

6,2%

5

4

3

Kia Morning

7.075

   46.809

6,6%

5,5%

6,4%

6,3%

5,8%

6,2%

6

3

1

Hyundai Avante

7.051

   44.550

7,3%

7,1%

5,8%

6,3%

5,7%

5,9%

7

9

6

Kia K5

5.723

   28.094

4,8%

4,1%

3,6%

3,3%

4,7%

3,7%

8

10

9

Kia Bongo

4.672

   27.527

2,6%

3,2%

3,7%

3,3%

3,8%

3,7%

9

13

13

Hyundai ix35

4.233

   18.993

2,6%

2,6%

2,2%

2,6%

3,4%

2,5%

10

7

18

Kia K3

4.049

   27.665

1,0%

5,2%

3,8%

3,7%

3,3%

3,7%

11

8

8

Chevrolet Spark

3.932

   27.576

4,3%

3,8%

4,3%

3,4%

3,2%

3,7%

12

11

10

Hyundai Grand Starex

3.249

   23.640

2,0%

3,2%

3,4%

3,0%

2,6%

3,1%

13

15

16

Kia Carnival R

3.147

   16.017

2,2%

1,8%

2,0%

2,1%

2,6%

2,1%

14

12

11

Kia Sportage

3.116

   18.779

3,3%

2,3%

2,4%

2,6%

2,5%

2,5%

15

14

17

Hyundai Accent

2.775

   15.336

2,1%

1,8%

1,8%

2,3%

2,3%

2,0%

16

20

20

SsangYong Korando Sports

2.436

   10.597

1,2%

1,0%

1,3%

1,4%

2,0%

1,4%

17

18

15

Samsung SM5

2.303

   14.842

1,8%

2,4%

2,1%

1,8%

1,9%

2,0%

18

17

12

Kia Ray

2.273

   13.608

2,5%

1,9%

1,8%

2,0%

1,9%

1,8%

19

16

14

Kia Sorento

2.141

   12.805

2,8%

2,3%

1,6%

2,0%

1,7%

1,7%

20

19

21

Kia K7

1.906

   13.605

0,9%

2,1%

2,0%

1,6%

1,6%

1,8%

21

20

19

Chevrolet Cruze

1.566

     7.087

1,5%

1,4%

0,7%

1,4%

1,3%

0,9%

22

21

24

Samsung SM3

1.483

     7.875

1,3%

1,0%

1,0%

1,1%

1,2%

1,0%

23

22

25

SsangYong Korando C

1.219

     8.410

1,2%

1,4%

1,2%

1,1%

1,0%

1,1%

24

25

26

Kia Pride

1.149

     6.374

1,0%

0,8%

0,8%

0,9%

0,9%

0,8%

25

28

30

Hyundai Equus

1.096

     7.147

0,5%

0,4%

1,1%

0,8%

0,9%

0,9%

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