South Korea: Car Market flat in 2013. SsangYong voted Brand of the Year

Accordingly with data released by KAMA and KAIMA, the two South Korean Associations of Automotive Manufacturers, in December South Korean domestic car sales have been 131.600 sales, down 6.0%. Full Year sales were 1.527.151 down 0.5% from year ago. The latest was the lowest sales year out of last four.

The government of South Korea is expected in 2014 to announce a new CAFE standard that could increase target performance to 47 mpg (5.0 L/100 km) in coming years. A senior official with the transportation energy team of Korea Energy Management expects the change to benefit the automotive industry by encouraging automakers to develop more fuel-efficient vehicles, including hybrids, electric vehicles and clean diesels.

Sharing general evaluation on Brands & Models performance, based not only on volume but also on results compared with potential, focus2move Team quoted the Best of the Year 2013, as Brand and Model. This was the result:

Brand of Year was SsangYong in 4th with 4.2% of share, up 1.2 points from 2012. Second was Volkswagen ranked in 7th with share at 1.7%, up 0.5 points from 2012. Third was BMW in 6th with share at 2.2%, up 0.4 points from 2012.

Model of Year was the new Kia K3 in 10th place with 3.4% of share, up 1.7 points from 2012. Second was K7 in 19th with 1.7% of share, up 0.4 points from last year. Third was Santa Fe in 6th place with share at 5.2%, up 0.7 from year ago.

Looking at the best brands performance last month:

Hyundai sold 50.160 with share at 36.9%; down 5.0 points from November. Full Year sales were 640.865 with a share of 41.8%, down 1.7 points from last year. Best-selling model in the year was the Avante, market leader, followed by Porter in 3rd, Sonata in 5th and Santa Fe in 6th.

Kia sold 41.021 vehicles with a share of 30.2%, up 0.8 points of share from November. Full Year sales were 459.250 with a share of 30.0%, down 1.5 points from last year. The best-selling model in the year was the Morning in second place, while K5 was 7th and K3 in 10th.

Chevrolet/Daewoo in third sold 17.853 cars with a share of 13.1%, up 2.5 points of share from November. Full Year sales have been 151.040 with a share of 9.9%, up 0.3 points from last year. The top model in the year was the Spark ranked 8th.

SsangYong in fourth place sold 7.927 vehicles with a share of 5.8%, up 1.2 points from November. Full Year sales were 64.975 with a share of 4.2%, up 1.2 points from last year. The top model Korando Sport ranked 20th in the year

Renault/Samsung was 5th with 6.584 vehicles and a share of 4.8%, up 0.8 points from the previous month. Full Year sales have been 58.684 with a share of 3.8%, down 0.1 points from 2012. The best-selling model was the SM5 ranked 14th.

BMW advanced in 6th with 2.293 sales and a share of 1.7%, down 0.4 points from November. Full Year sales were 33.066 with 2.2% of share, up 0.4 points from 2012.

In the table below, the Top 25 brands, ranked for year to date position:

Rank Dec

Rank Nov

Rank 2013

 

  Dec

Sales 2013  

Share 2011

Share 2012

Share H1 2013

Nov 2013

Dec 2013

Share 2013

1

1

1

Hyundai

50.160

640.865

42,1%

43,5%

43,5%

40,9%

36,9%

41,8%

2

2

2

Kia

41.021

459.250

29,7%

31,5%

30,4%

29,4%

30,2%

30,0%

3

3

3

Chevrolet

17.853

151.040

10,3%

9,6%

8,7%

10,6%

13,1%

9,9%

4

4

4

SsangYong

7.927

64.975

2,8%

3,0%

3,9%

4,7%

5,8%

4,2%

5

5

5

Renault Samsung

6.584

58.684

9,1%

3,9%

3,5%

4,0%

4,8%

3,8%

6

7

6

BMW

2.293

33.066

1,6%

1,8%

2,2%

2,1%

1,7%

2,2%

7

8

8

Mercedes

2.003

24.780

0,1%

1,3%

1,6%

1,5%

1,5%

1,6%

8

9

9

Audi

1.880

20.044

0,9%

1,0%

1,3%

1,2%

1,4%

1,3%

9

6

7

Volkswagen

1.423

25.649

0,1%

1,2%

1,5%

2,1%

1,0%

1,7%

10

13

13

Lexus

620

5.425

0,3%

0,3%

0,3%

0,3%

0,5%

0,4%

11

12

11

Toyota

561

7.438

0,0%

0,7%

0,6%

0,3%

0,4%

0,5%

12

10

10

Ford

557

7.614

0,3%

0,3%

0,4%

0,6%

0,4%

0,5%

13

11

12

Mini

518

6.301

0,3%

0,4%

0,4%

0,5%

0,4%

0,4%

14

14

15

Chrysler

398

4.143

0,1%

0,3%

0,3%

0,3%

0,3%

0,3%

15

15

14

Honda

369

4.856

0,2%

0,3%

0,4%

0,2%

0,3%

0,3%

16

16

16

Land Rover

332

3.103

0,1%

0,1%

0,2%

0,2%

0,2%

0,2%

17

19

18

Peugeot

305

2.776

0,2%

0,2%

0,2%

0,2%

0,2%

0,2%

18

15

17

Nissan

291

3.061

0,0%

0,2%

0,2%

0,2%

0,2%

0,2%

19

17

20

Volvo

245

1.960

0,0%

0,1%

0,1%

0,2%

0,2%

0,1%

20

20

21

Jaguar

208

1.901

0,2%

0,1%

0,1%

0,1%

0,2%

0,1%

21

21

22

Infiniti

133

1.116

0,3%

0,1%

0,1%

0,1%

0,1%

0,1%

22

18

19

Porsche

130

2.041

0,1%

0,1%

0,1%

0,2%

0,1%

0,1%

23

23

24

Fiat

63

387

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

24

24

26

Bentley

24

164

0,3%

0,0%

0,0%

0,0%

0,0%

0,0%

24

22

23

Citroen

24

476

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

In the table below, the Top 25 models, ranked by last month position:

Rank Dec

Rank Nov

Rank 2013

Model

Dec

Sales 2013

Share 2012

Share H1

Share Nov

Share Dec

Share 2013

1

1

3

Hyundai Porter

8.302

92.029

5,7%

6,2%

6,2%

6,3%

6,0%

2

2

2

Kia Morning

8.001

93.631

6,1%

6,3%

6,1%

6,1%

6,1%

3

3

1

Hyundai Avante

7.864

93.966

7,2%

6,0%

6,1%

6,0%

6,2%

4

6

4

Hyundai Grandeur

7.694

88.501

5,8%

6,2%

4,4%

5,8%

5,8%

5

8

8

Chevrolet Spark

6.382

60.969

4,2%

3,7%

3,7%

4,8%

4,0%

6

4

5

Hyundai Sonata

6.352

88.354

6,8%

6,2%

5,5%

4,8%

5,8%

7

7

7

Kia K5

5.853

63.007

5,1%

3,8%

4,2%

4,4%

4,1%

8

11

11

Kia Sportage

5.800

45.358

2,9%

2,5%

3,2%

4,4%

3,0%

9

5

6

Hyundai Santa fe

5.443

78.772

4,5%

5,6%

5,4%

4,1%

5,2%

10

12

10

Kia K3

4.791

51.279

1,7%

3,7%

3,2%

3,6%

3,4%

11

9

9

Kia Bongo

4.451

51.428

3,1%

3,7%

3,5%

3,4%

3,4%

12

13

12

Hyundai Grand Starex

3.324

43.038

2,9%

3,2%

2,8%

2,5%

2,8%

13

10

13

Hyundai ix35

3.308

42.845

2,5%

2,5%

3,3%

2,5%

2,8%

14

15

14

Samsung SM5

3.227

30.725

2,1%

2,0%

1,9%

2,5%

2,0%

15

17

16

Kia Sorento

2.877

29.168

2,3%

1,7%

1,8%

2,2%

1,9%

16

14

20

SsangYong Korando Sports

2.428

23.435

1,3%

1,4%

2,2%

1,8%

1,5%

17

19

19

Kia K7

2.390

25.330

1,3%

1,8%

1,6%

1,8%

1,7%

18

22

22

Samsung SM3

2.386

19.209

1,1%

1,1%

1,4%

1,8%

1,3%

19

23

23

Chevrolet Cruze

2.277

18.681

1,4%

0,9%

1,3%

1,7%

1,2%

20

24

24

Kia Pride

2.142

16.416

1,1%

0,9%

1,3%

1,6%

1,1%

21

18

18

Kia Ray

2.053

27.421

2,9%

1,8%

1,7%

1,6%

1,8%

22

21

21

SsangYong Korando C

1.969

19.317

1,1%

1,1%

1,4%

1,5%

1,3%

23

20

15

Kia Carnival

1.557

30.586

2,0%

2,1%

1,5%

1,2%

2,0%

24

25

28

Chevrolet Malibu

1.526

11.294

0,9%

0,7%

0,9%

1,2%

0,7%

25

27

25

Hyundai Genesis

1.462

12.785

1,2%

0,9%

0,8%

1,1%

0,8%

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