South Korea Car Market was up 5% in January 2013. SsangYong soared in 4th place.

The total light passenger vehicles sales were 116.713, up 5.0%. However, next month’s projection is not positive, in spite of Korean Government pursues to sustain the market and protect its effect over GDP.

Looking at the best brands performance:

Hyundai sold 50.211 vehicles with a share of 43.0%, down 0.1 points of share from the previous month and 1.0 points from full year 2012. The Grandeur surged on top of model list.

Kia in 2nd sold 36.250 cars with a share of 31.1%, down 0.7 points of share from the previous month and from full year 2012. The best month this month was the again the Morning, third, while Bongo was 8th.

Chevrolet in 3rd sold 10.031 units with a share of 8.6%, down 1.2 points of share from the previous month and 1.1 points from full year 2012. The top model Spark this month was 7th.

SsangYong outpaced Samsung and was 4th, with 4.035 sales and a share of 3.5%, down 0.2 points from the previous month, confirming anyhow a recent positive trend. The share increase over full year 2012 was 0.5 points. The top models were the two Korando, the Sport and the C, respectively 21st and 22nd.

Renault/Samsung was 5th with 3.850 sales and a share of 3.3%, down 1.1 points from the previous month and 0.6 points from full year 2012. The top model was the SM5 in 15th place.

BMW in 6th posted the best ever month selling 3.266 units, taking the leadership among importers and luxury brands. The share surged at 2.8%, up 2.0 points from December and 0.8 points from full year 2012.

Mercedes was 7th with 1.939 units and a share of 1.7%, up 0.8 points from the previous month and 0.3 from full year 2012.

Volkswagen was 8th, down 2 spots, with 1.848 sales and a share of 1.6%, up 0.4 points from the previous month and from full year 2012.

In the table below, the Top 25 brands, ranked for year to date position:

Rank

Brand

Jan

Q2

Q3

Dec

Q4

2012

Jan

1

Hyundai

50.211

44,3%

42,6%

43,1%

43,9%

44,0%

43,0%

2

Kia

36.250

31,4%

31,5%

31,8%

31,0%

31,8%

31,1%

3

Chevrolet

10.031

10,1%

9,6%

9,8%

9,7%

9,7%

8,6%

4

SsangYong

4.035

3,1%

3,3%

3,7%

3,3%

3,0%

3,5%

5

Renault Samsung

3.850

3,5%

3,6%

4,4%

3,8%

3,9%

3,3%

6

BMW

3.266

2,0%

2,0%

0,8%

1,6%

2,0%

2,8%

7

Mercedes

1.939

1,4%

1,6%

0,9%

1,2%

1,4%

1,7%

8

Volkswagen

1.848

1,0%

1,4%

1,2%

1,4%

1,2%

1,6%

9

Audi

1.811

1,0%

1,1%

0,7%

0,9%

1,0%

1,6%

10

Ford

549

0,3%

0,4%

0,3%

0,3%

0,3%

0,5%

11

Toyota

473

0,7%

0,8%

0,7%

0,7%

0,6%

0,4%

12

Honda

470

0,2%

0,3%

0,4%

0,2%

0,2%

0,4%

13

Chrysler

348

0,3%

0,3%

0,3%

0,2%

0,3%

0,3%

14

Mini

328

0,4%

0,4%

0,4%

0,4%

0,4%

0,3%

15

Lexus

319

0,3%

0,3%

0,5%

0,4%

0,3%

0,3%

16

Peugeot

178

0,2%

0,1%

0,2%

0,2%

0,2%

0,2%

17

Land Rover

161

0,1%

0,1%

0,2%

0,1%

0,1%

0,1%

18

Porsche

158

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

19

Nissan

154

0,1%

0,1%

0,2%

0,2%

0,2%

0,1%

20

Volvo

104

0,1%

0,2%

0,1%

0,1%

0,1%

0,1%

21

Jaguar

93

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

22

Infiniti

62

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

23

Citroen

32

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

24

Cadillac

24

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

25

Mitsubishi

11

0,0%

0,0%

0,0%

0,0%

0,0%

0,0%

In the Top model ranking, January sales were shaking the Top 10 list.

As first, the market welcomed a new leader, the Hyundai Grandeur, which posted 8.027 units with a share of 6.9%, up 1.4 points from the previous month.

The second was the Hyundai Porter, up 2 spots, with 7.805 sales and 6.7% of share, while the Kia Morning recovered the third place, with 7.722 sales and 6.6% of share. The top 3 models were very close and the fight for leadership in the next months is really open.

Behind, the previous month podium, with Hyundai Sonata in 4th, from 2nd, the Santa Fe in 5th, from 3rd and the Avante in 6th from 1st.

Chevrolet Spark was 7th, followed by the Kia Bongo, the Grand Starex and the Kia K5 in 10th.

In the table below, the Top 25 models, ranked by last month position:

Rank Jan

Rank Dec

Rank 2012

Model

Jan

Q2

Q3

Dec

Q4

2012

Jan

1

5

4

Hyundai Grandeur

8.027

5,7%

5,4%

5,5%

5,3%

6,5%

6,9%

2

4

5

Hyundai Porter

7.805

5,6%

5,3%

5,6%

5,9%

6,4%

6,7%

3

6

3

Kia Morning

7.722

6,6%

6,6%

5,4%

5,5%

6,9%

6,6%

4

2

2

Hyundai Sonata

7.031

6,6%

7,3%

6,6%

6,7%

7,6%

6,0%

5

3

7

Hyundai Santa Fe

6.563

5,1%

5,1%

6,6%

6,0%

5,0%

5,6%

6

1

1

Hyundai Avante

6.086

7,3%

7,3%

7,0%

7,1%

8,1%

5,2%

7

9

8

Chevrolet Spark

5.125

4,8%

4,3%

3,4%

3,8%

4,7%

4,4%

8

12

9

Kia Bongo

5.093

3,4%

2,6%

2,9%

3,2%

3,5%

4,4%

9

13

10

Hyundai Grand Starex

4.251

3,4%

2,0%

2,8%

3,2%

3,3%

3,6%

10

8

6

Kia K5

4.108

5,8%

4,8%

3,8%

4,2%

5,7%

3,5%

11

7

18

Kia K3

4.005

0,0%

1,0%

4,8%

5,2%

1,9%

3,4%

12

11

11

Kia Sportage R

2.778

2,8%

3,3%

3,0%

2,3%

3,2%

2,4%

13

17

16

Kia Carnival R

2.745

2,1%

2,2%

1,8%

1,8%

2,2%

2,4%

14

10

21

Kia K7

2.697

1,1%

0,9%

3,2%

2,1%

1,5%

2,3%

15

14

15

Samsung SM5

2.424

1,8%

1,8%

2,7%

2,4%

2,4%

2,1%

16

16

13

Hyundai Tucson ix

2.341

2,1%

2,6%

2,4%

2,6%

2,8%

2,0%

17

18

12

Kia Ray

2.164

2,9%

2,5%

1,7%

1,9%

3,2%

1,9%

18

20

17

Hyundai Accent

2.077

2,2%

2,1%

1,6%

1,8%

2,2%

1,8%

19

15

14

Kia Sorento R

1.913

2,0%

2,8%

2,6%

2,3%

2,6%

1,6%

20

26

20

SsangYong Korando Sports

1.733

1,5%

1,2%

1,0%

1,0%

1,5%

1,5%

21

22

25

SsangYong Korando C

1.435

1,0%

1,2%

1,6%

1,4%

1,2%

1,2%

22

29

31

Hyundai Equus

1.265

0,7%

0,5%

0,5%

0,4%

0,7%

1,1%

23

25

22

Hyundai Genesis

1.152

1,2%

1,3%

1,1%

1,0%

1,3%

1,0%

24

33

32

Daewoo Damas

1.012

0,6%

0,5%

0,5%

0,5%

0,6%

0,9%

25

24

24

Samsung SM3

959

1,1%

1,3%

1,1%

1,0%

1,3%

0,8%

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